Guides
Everything you need to prepare, promote, and profit this sales season
Black Friday and Cyber Monday are prime times to accelerate your business growth on Movement. These globally recognized shopping events are synonymous with deep discounts and exclusive offers, making them the perfect time to launch a sale or promotion.
In 2024, U.S. Black Friday sales hit $10.8 billion, a 10.2% jump from 2023, and Cyber Monday reached $13.3 billion, making it the biggest online shopping day in history.
But this isn’t just a U.S. trend. Globally, online Black Friday sales hit $74.4 billion, and countries like Australia saw a record spending of $6.7 billion during the four days (an increase of 5.5% compared to 2023) and the UK saw a 5.2% increase in spending over the Cyber Weekend. Consumers aren't just looking for deals—they're waiting for them, with 75% of shoppers actively planning to purchase during this period.
On Movement, running a well-executed sale during Black Friday and Cyber Monday can lead to a 3-4x increase in revenue, as many creators have experienced in previous years. This isn't just about dropping prices—strategic promotions like upselling with order bumps, fixed-term coupons and split payment options can significantly enhance your sales and grow your community. Movement makes it easy to set up these promotions, whether you're offering limited-time discounts, launching new products, or bundling offerings for greater value.
This guide will walk you through the key steps for Black Friday and Cyber Monday success, from setting up sales and leveraging email marketing to boosting social media promotions and adopting best practices for maximum impact. We'll also explore advanced tactics like order bumps, which can increase sales by up to 30% on average.
Consumers are conditioned to expect deals and are actively seeking them out during this period, so there’s no better time to launch your app, introduce new products, or revamp your offerings. With the right approach, you can take full advantage of this heightened buying behavior and position your business for long-term success. Let’s get started!
Get started selling on Movement
Setting Up Sales and Products
With Black Friday and Cyber Monday just around the corner, setting up your products and promotions on Movement is a crucial first step to capturing seasonal sales. Movement makes the process seamless and flexible, offering unlimited products so you can create as many items as your business needs without any restrictions.
Creating and Pricing Products
In Movement, setting up products is intuitive. You’ll find options for creating subscriptions, one-time purchases, and membership tiers to suit your offerings. The platform’s flexibility allows you to experiment with various pricing structures that maximize customer interest and sales potential.
With Movement, every plan includes unlimited products and courses, allowing you to create and sell as many items as your business needs—no restrictions, no limits! Perfect for maximizing every sale opportunity, from Black Friday to year-round promotions.
Check out our guide below to get started with selling on Movement now.
6 ways to maximize your Black Friday & Cyber Monday sales
1. Order Bumps
One of the easiest ways to boost revenue as a creator is by increasing the average order value (AOV). Instead of focusing only on attracting new customers, increasing AOV helps you maximize revenue from customers who are already ready to buy. It’s a proven strategy used by successful creators and online businesses to grow revenue without additional marketing costs—and it’s particularly powerful during Black Friday and Cyber Monday, when people are in buying mode and primed for deals.
Adding order bumps to your checkout flow is especially effective during these high-traffic days. Research shows that consumers are more open to upgrading their purchases during major sales events, making it an ideal time to feature small, optional add-ons that enhance the main purchase. Order bumps let you offer customers valuable upgrades with a single click, boosting transaction value and making their experience more personalized—all without adding complexity to checkout.
Order bumps enable you to increase average order value at the exact moment customers are ready to buy, as proven by one of our top creator’s success:
“I recently ran an order bump on a webinar I hosted. The webinar cost $50. Attendees had the option to add on a PDF guide with more information for a discounted price of $20 (the PDF guide is normally sold at $37). Over 50% of the people who purchased the webinar added the discounted PDF guide to their order at checkout. I’ve offered the same PDF guide at the same discounted rate via an email to those already in my programs using a discount code, and only 3% purchased—so it really does make a difference having the order bump discounted at the time of purchase.”
A timely, relevant offer can drastically improve conversions but pairing it with a smooth, intuitive checkout flow is critical.
With Movement, the checkout is designed to make purchasing easy and friction-free, especially on mobile. You can include product images, highlight the value of your offer, and even increase average order value with features like Order Bumps, all within a clean interface.
It’s a powerful way to maximize sales during key moments like Black Friday and Cyber Monday, or any time you're running a promotion.
Check out our Order Bumps guide below to get set up and start boosting your conversions.
2. Payment Plans
With Split Payments ⚡
Offering split payments and flexible payment plans is another powerful strategy for increasing average order value (AOV), especially on higher-priced items. By allowing customers to break down their purchase into smaller, interest-free installments, you reduce up-front cost barriers—making it easier for them to commit to larger purchases. Research shows that offering payment plans can increase conversions by 36%, as it reduces up-front cost barriers and encourages more people to commit to a purchase.
This approach is especially effective for higher-ticket items like courses, memberships, or coaching services during the holiday season, as it broadens your appeal to a wider range of customers.
Movement’s split payment option allows you to easily enable interest-free installments on any product, giving customers the financial flexibility to complete their purchase with confidence.
Additionally, offering Buy Now, Pay Later (BNPL) options like Affirm and Klarna, can drive conversions further. A 2024 survey from Affirm found that BNPL options can increase AOV by as much as 60%. “Consumers are increasingly seeking more transparent and flexible payment options, especially during the busy holiday shopping season,” said Erika White, VP of Marketing and Communications at Affirm. “Our recent survey found that nearly 1 in 2 consumers say the availability of interest-free offers at checkout will affect their purchasing decisions.”
By providing these flexible payment options, Movement enables you to capture more sales from customers who value transparency and budget-friendly choices, which is especially effective during high-traffic shopping periods like Black Friday and Cyber Monday.
3. Express Checkout
Live and built into all Movement apps, Express Checkout simplifies the buying process into a single, streamlined step. With express options like Apple Pay and Google Pay displayed prominently, customers can complete their purchase in just one click.
Express Checkout helps reduce cart abandonment with studies showing that express payment options can boost conversions by up to 30%.
Especially effective for high-traffic days like Black Friday and Cyber Monday, Express Checkout ensures that your customers can complete their purchases quickly and effortlessly, minimizing any barriers to sale.
Movement insight
In Movement apps, 44% of users complete their purchase via Express Checkout, demonstrating how streamlined payment options drive quicker transactions and stronger conversions.
4. Coupons
With Fixed-Term Coupons ⚡
Coupons are an essential tool for driving conversions, especially during major sales events. Movement’s flexible coupon feature lets you create percentage-based or fixed-amount discounts, and with Fixed-Term Coupons, you can set expiration dates to add urgency to your offers. Fixed-term coupons are perfect for Black Friday/Cyber Monday deals, creating a time-sensitive incentive that encourages customers to act quickly.
Offering a discount has been shown to increase conversion rates by up to 50%, as customers are more likely to complete their purchase when they see an immediate savings opportunity.
Reflecting on his Black Friday sale last year, creator Kha Tran shared how Movement’s versatile coupon options helped him drive conversions for Volleyball University:
“I love how we are able to offer coupon codes with such ease and variety (percentage off vs price, how many months the coupon lasts, etc.) It gives us the flexibility to experiment with different discount strategies and find what resonates best with our customers. For Black Friday last year, I did a sale where I offered the first month of VBU for just $1. This year, I’m going to test a different approach!”
5. Guest Checkout
A lengthy or complex checkout process is one of the leading causes of cart abandonment. During Black Friday and Cyber Monday, when shoppers are racing to secure limited-time deals, a streamlined checkout experience becomes even more critical. One powerful way to offer a seamless, friction-free buying experience is Guest Checkout. Already live in and built into all Movement apps, Guest Checkout allows customers to complete purchases without creating an account upfront, eliminating one of the main points of drop-off during checkout.
Movement insight
Movement apps saw an impressive 21.6% increase in conversions with the introduction of Guest Checkout this year, highlighting the impact of an effortless, account-free purchasing experience.
By allowing customers to check out as a guest, you remove unnecessary barriers and create a streamlined experience that’s ideal for the fast-paced holiday shopping season.
How it works
With Guest Checkout, customers only need to provide an email address to complete their purchase. After the transaction, they receive a link in their email to set up their account at their convenience. This setup keeps the checkout process short, while still allowing customers to access their purchase history or benefits whenever they’re ready to create an account.
Best practices for Black Friday and Cyber Monday
Highlight Guest Checkout: Let customers know they can check out as a guest by mentioning this option on product or sales pages. A quick mention, such as “No account needed!” can help encourage fast purchases.
Leverage Post-Purchase Emails: Use Movement’s post-purchase email editor to send personalized follow-ups, like offering a small discount or exclusive incentive for future purchases. This keeps customers engaged after their initial purchase.
By offering Guest Checkout, you create a faster, smoother purchasing experience that’s ideal for Black Friday and Cyber Monday, ensuring more customers follow through with their purchases.
6. Embeddable Checkout
Building on the simplicity of Guest Checkout, Movement’s Embeddable Checkout takes the checkout experience a step further. With the Embeddable Checkout, you can seamlessly integrate Movement’s checkout flow directly into your own website or any third-party landing pages, so that customers can purchase without ever leaving the page. This feature keeps the buying experience smooth and on-brand, minimizing friction that could lead to cart abandonment.
Additionally, you can generate direct payment links to share with customers through emails, social media, or other promotional channels, making it easy for them to complete purchases with just a click.
Once customers complete their transaction, the member account is automatically created within your Movement app, eliminating the need for third-party tools like Zapier for onboarding. This streamlined setup benefits both you and your customers, providing a hassle-free experience that’s especially valuable during high-traffic events like Black Friday/Cyber Monday, when simplicity and speed are essential for maximizing conversions.
Check out our guide for embedding the Movement checkout.
With these tools and more at your fingertips, Movement makes it easy to create a high-converting checkout experience that maximizes every sale. Set up these features in advance to take full advantage of the holiday shopping season and provide customers with the ultimate purchasing experience.
Promoting your Black Friday and Cyber Monday sales
Once you’ve set up your sales, it’s time to let your customers know! With so many businesses vying for attention during the Black Friday and Cyber Monday sales season, it’s more important than ever to have strong marketing to make your brand stand out amid the noise. Arguably the most important part of running a sale, your promotional material should be clear and enticing.
During this sales season customers will already be on the lookout for deals, so it’s best to lead with the familiar names ‘Black Friday’ or ‘Cyber Monday’ to instantly pique their interest. Make sure you’re clear about what the discount or offer is, and how to get the discount (e.g. using a coupon code at checkout).
TIP: It’s best not to overload your visuals with too much detail—keep any other information about the product and promotion T&Cs in the caption or at the point of purchase instead.
Promote your sale on social media with our free Canva templates
Each reel, story, or ad you create promotes your offering to existing followers and attracts potential customers who may not have encountered your brand before. To get you started, we’ve put together a collection of free Canva templates for social media, ready to customize with your app screenshots and promotional offer. All templates are designed with video and animation in mind to maximise their visual impact and potential for organic reach.
🔥 Free Canva templates
If you’re new to Canva, take a quick look at the video below to help get you started using the templates. You can also check out our other Canva templates in our guide 5 social media posts to promote your app.
Promote your sale in-app with Movement's promotional blocks and sales pages
Highlighting your sale in-app is a great way to promote it to your most engaged customers. Keep in mind that the offer shown in-app should be relevant to your existing customers, so this is a great place to promote additional add-on products or to entice them to upgrade their membership.
Promotional blocks
We have a block type for promotions in the Movement builder, with ready-made Black Friday and Cyber Monday promotional blocks for you to add and customize to your app. Use them as banners on your homepage, featured blocks on content pages, or add them to your login screen for maximum exposure. To add to your app, go to Add Block > Promo in the Create section of the admin.
Sales pages & funnel templates
Whether you’re promoting a membership, course, or limited-time offer, a well-structured funnel helps you do one thing really well: convert interest into action, fast.
With Movement, you’re not limited to just a website or an app. You’re building a fully branded web app that works beautifully across desktop and mobile—perfect for creating sales pages, landing pages, and full funnels that meet your audience wherever they are.
Funnels and sales pages focus your audience’s attention, build excitement, and guide them to one clear outcome: purchasing your offer.
Why funnels work so well for sales:
They reduce friction. Every page is built to do one thing: sell your offer.
They’re focused. No competing navigation, no other distractions—just a clear path to purchase.
They convert better. Creators using focused funnels consistently see higher conversion rates during promo periods.
What makes a great funnel?
A landing page or sales page that explains your offer clearly
A checkout experience that’s easy to use (with options like order bumps or split payments)
A thank-you page that keeps the momentum going
Follow-up emails to nurture interest or upsell more products
A way to capture leads if they’re not ready to buy right away
Ready-to-use funnel templates & sales pages
To help you launch faster, we’ve created a set of pre-built funnel templates, designed specifically for creators selling digital products, courses, and memberships:
App Subscription Sales Page
Promote your membership or community access to drive recurring revenue.Single Product Sales Funnel
Showcase your best-selling course or digital product with urgency and clarity.VIP Early Access Landing Page
Build hype and collect emails before your sale starts.Freebie Funnel
Give away a lead magnet and share a related offer or top sellers on the thank-you page.
Where to find them in Movement:
Login to the Movement Admin
Click Create New > Page
Select Pick a Template > Sales Pages or Funnels
Customize to match your brand, offer, and voice
💡 Pro Tip: Set your sales page URL as your Link in Bio during the sale period to capture more clicks and drive higher conversions.
Promote your sale with customized email campaigns
Email marketing is one of the most effective tools for driving sales during Black Friday and Cyber Monday. By setting up automated email campaigns with Movement's integration with Zapier, you can easily connect to your email platform like Mailchimp and Flodesk to build powerful email sequences that engage your audience and increase conversions.
Integrating Movement with your email platform via Zapier
With Zapier, connecting your Movement app to your preferred email platform is quick and easy, enabling you to engage your audience across channels effortlessly.
One of our creators, Jess Jenkins of The Mama Physio, highlights the effectiveness of email marketing in her holiday promotions:
"Generally what I do during these periods is offer a percent discount off my monthly and yearly membership and promote via social media (Instagram and Meta ads) and my newsletter/email list. To grow my email list, I have a few freebies on my website...I promote these freebies via my two Instagram pages and use paid ads as well. I have also connected Movement to Flodesk to capture that data as well."
To further increase engagement, Jess adopted a popular automation tool for social media posts:
“Recently, I have used ManyChat to automatically send a discount code to those who comment on posts. This has been really successful and increases engagement as well.”
ManyChat, known for its powerful Instagram DM marketing capabilities, has become a popular choice for chat automation, and Movement has also seen strong results using it to boost engagement. By combining tools like ManyChat, email marketing, and targeted ads, you can create a high-impact, multi-channel promotional strategy that captures attention and maximizes your reach during this high-traffic season.
How to set up Zapier on Movement
Follow along with our video guide below. This integration ensures your email list is always updated, and new sign-ups or purchases are instantly followed by automated, personalized emails.
Email campaign ideas for Black Friday and Cyber Monday
Effective email campaigns during Black Friday and Cyber Monday can help you stand out in a crowded market. Here are some campaign ideas you can create with your preferred email marketing platform:
Exclusive Early Access
Offer subscribers early access to your sale as a “VIP perk.” This makes customers feel valued and boosts early sales.Flash Sales & Countdown Timers
Run short flash sales and include countdown timers in your emails to create urgency. Great for keeping excitement high throughout the day or sales period.Bundle Offers
Encourage larger purchases by offering product bundles at a discount. Highlight that bundles are “perfect for gifting” to attract holiday shoppers.Tiered Discounts
Offer discounts based on spending thresholds, e.g., “Spend $50, save 10%; spend $100, save 20%.” This encourages customers to buy more to unlock higher discounts.Last Chance Alert
Send a final “Last Chance” email with an urgent subject line as the sale ends. Include a countdown to drive last-minute conversions.
Best practices for email marketing during Black Friday and Cyber Monday
To maximize the impact of your email campaigns, follow these best practices:
Compelling subject lines: Your subject line is the first thing recipients see. Use clear, concise, and enticing subject lines to grab attention (e.g., "Only 24 Hours Left!").
Timing is key: Schedule emails strategically, sending them at times when customers are likely to be checking their inbox. For Black Friday/Cyber Monday, early morning or late evening can work best.
Segmentation: Group your audience based on purchase behavior, interests, or previous engagement. Targeted emails are far more likely to convert than general blasts.
Clear call to action: Each email should have a strong call to action (CTA), whether it’s "Shop Now," "Claim Your Discount," or "Upgrade Your Subscription." Make it easy for customers to take the next step.
Mobile optimization: Many customers will open emails on their phones, so ensure your email design is responsive and easy to navigate on smaller screens.
Drive repeat business with post-purchase emails
Post-purchase emails are more than just a follow-up—they’re a chance to deepen engagement, build loyalty, and show appreciation to your customers. With Movement’s built-in Post-Purchase Email Customization feature, you can personalize these messages to truly resonate with your community. Tailor subject lines, body content, and button text to reinforce your brand voice and create a memorable experience that makes customers feel valued—especially crucial during Black Friday and Cyber Monday, when competition for loyalty is at its peak.
Ideas for effective post-purchase emails
Welcome & thank you message
Start with a warm thank-you note that shows genuine appreciation. Let customers know they’re a valued part of your community and what they can look forward to as new members.Next purchase discount
Encourage repeat business by offering a discount or special offer for their next purchase. This small incentive can be a great way to encourage future purchases, especially during the holiday season when consumers are prepared to buy.Content highlights or product tips
Include helpful tips or content highlights, like “Getting Started” guides or links to popular features within your app. This adds immediate value and helps customers make the most of their purchase.Exclusive access
Offer customers access to a private community, a special event, or exclusive content as a thank-you for their purchase. This can build a sense of exclusivity and keep them engaged with your brand long after Black Friday/Cyber Monday.Referral program invitation
Include information on how they can join your referral program, potentially earning discounts or rewards by sharing your app with friends. This post-purchase moment is ideal for inviting them to become brand advocates.
How to edit post-purchase emails in Movement
To customize your post-purchase emails in Movement:
Visit the Sell tab: Located in the left-hand menu.
Select Your product: Go to the Details tab, just below the payment settings.
Enable custom emails: Toggle on the “Enable Custom Email” option, then begin tailoring the email content to reflect your brand.
With personalized post-purchase emails, you’ll not only increase customer satisfaction but also drive engagement and loyalty that lasts well beyond the holiday season.
Looking to earn even more this sales season?
Join Movement's Referral Program!
Maximize your earnings this Black Friday and Cyber Monday with Movement’s Referral Program! Simply keep the Movement badge on your app to unlock extra earning potential. For every new user who signs up through the referral link in your app’s badge, you’ll earn a 20% commission—that’s up to $718 USD per referral! It’s a super simple way to create an additional revenue stream during this high-traffic season.
Ready to increase your earnings? Keep the Movement badge on your app, share the word with your network, and turn your app’s success into extra cash! Learn more about our referral program and start earning today.
Final thoughts
Black Friday and Cyber Monday are the perfect opportunities to boost your business on Movement, with online spending hitting record highs each year. Movement provides everything you need to create a seamless, high-converting experience during these critical shopping days.
With tools like flexible coupons, order bumps, payment plans, Express and Guest Checkout, and embeddable checkout, Movement empowers you to engage customers, streamline their buying journey, and increase transaction values—all tailored for the fast pace of Black Friday and Cyber Monday.
But it doesn’t end with setup—the way you promote your sales is crucial. With so many brands competing for attention, strategic marketing is essential to stand out. That’s why we’ve provided you with a range of pre-crafted, customizable templates for easy editing in Canva, promotional blocks that can be displayed on any page of your app, and dedicated sales pages specifically designed for Black Friday and Cyber Monday. These templates are here to help you create engaging promotions that draw your audience’s attention before and during the sales season.
Use this guide to set up, promote, and maximize your holiday sales efficiently. With the right setup, you can capture more sales, build loyalty, and make this shopping season your most successful yet.
Thinking about creating an app?
Crafting a compelling sale is just the start. With Movement, you can effortlessly share and monetize your content, providing a seamless experience for your online community.
Whether you're selling courses, managing memberships, or sharing exclusive content, Movement offers the ideal tools to streamline your business and maximize your earnings and impact. Join us today and begin crafting your success story!
