Online Coaching Platform

Your own branded coaching app

Movement (movement.so) is an online coaching platform that gives coaches their own branded app: 1:1 coaching, group programs, courses, community, events and payments all in one place.

Trusted by 34,000+ coaches, creators & educators · Free to start, up to 100 members, no credit card

a man and woman exercising

Best for coaches scaling beyond one-to-one

Most coaching tools do one job well: booking sessions, hosting a course or running a group. Movement brings them together, so you can package what works, deliver it to more people and still keep every client feeling personally coached.

Best for coaches scaling beyond one-to-one

Most coaching tools do one job well: booking sessions, hosting a course or running a group. Movement brings them together, so you can package what works, deliver it to more people and still keep every client feeling personally coached.

Best for coaches scaling beyond one-to-one

Most coaching tools do one job well: booking sessions, hosting a course or running a group. Movement brings them together, so you can package what works, deliver it to more people and still keep every client feeling personally coached.

"Movement stood out because it felt like it was built for coaches who care about more than just sets and reps. It gave me a way to integrate education, communication, and programming in one place, which aligned really well with how I actually coach."

"Movement stood out because it felt like it was built for coaches who care about more than just sets and reps. It gave me a way to integrate education, communication, and programming in one place, which aligned really well with how I actually coach."

"Movement stood out because it felt like it was built for coaches who care about more than just sets and reps. It gave me a way to integrate education, communication, and programming in one place, which aligned really well with how I actually coach."

— Dr. Rachel Selman, Physical Therapist | Synthesis

Patrick Harman, Co-Director & Paramedic | Emergency Fit

— Dr. Rachel Selman, Physical Therapist | Synthesis

What you can build

Everything you need. In one app you own.

Everything you need. In one app you own.

Everything you need. In one app you own.

1:1 messaging and check-ins

Keep every client conversation in your own app instead of WhatsApp, email and DMs. Send check-in forms and reply from one inbox, open when you’re working.

Group programs and challenges

Run cohorts, challenges and group programs with their own content, schedule and group chat, so clients move through them together.

Courses and digital products

Turn what you teach into self-paced courses, audio and downloads that clients can buy and work through any time.

Community and group chats

Give every program its own group chat, plus a community feed where clients share wins and support each other.

Live sessions and events

Add live sessions, workshops and webinars to your app’s calendar with a Zoom link, and send push reminders so nobody misses them.

Booking with Calendly

Embed your Calendly so clients book 1:1 calls right inside your app, without being sent to another site.

Forms and intake

Collect intake forms, feedback and assessments so you can tailor your coaching to each client.

Memberships and payments

Memberships, one-off programs, coupons and free trials. A 2.5% fee on the base plan, not a 15–30% app store commission.

Access on every device

Phone, tablet and desktop. Your web app launches on day one, with no app store delays or review queues. Make instant updates.

Who it’s for

Built for every kind of coach

Who it’s for

Built for every kind of coach

Who it’s for

Built for every kind of coach

Customer stories

Coaches who built their own app

Customer stories

Coaches who built their own app

Customer stories

Coaches who built their own app

  • Lift with Liz app shown on an iPad
    Elizabeth Quinn, creator of Lift with Liz

    Elizabeth Quinn, Strength Coach

    Lift with Liz

    "I am absolutely not the most tech-savvy person at all, but I can navigate Movement no problem. And now I have the app of my dreams."

    Strength Training

    Fitness

  • The Intuitive Runner app on three iPhones
    Natalie Costa, creator of The Intuitive Runner

    Natalie Costa, Running Coach

    The Intuitive Runner

    "Movement has truly helped me grow from a limited one on one service into a thriving, accessible community."

    Running

    Community

  • HoopBase app on an iPad and iPhone
    Austin Ly, creator of HoopBase

    Austin Ly, Basketball Coach

    HoopBase

    "I needed a platform that could house my complete training system, facilitate real coaching relationships, and build a genuine community—all in one place. But it also had to be professional."

    Basketball

    Sports Coaching

  • Pulse by Tui app on an iPhone
    Tui Fleming, creator of Pulse by Tui

    Tui Fleming, Executive Coach

    Pulse by Tui

    "I had reached a point in my business where I was doing a lot of one-on-ones and a lot of teamwork in person, which is wonderful, but I needed to reach more people globally at scale."

    Business Coaching

    Courses

  • Mindful ADHD kvinna app on three iPhones
    Sabina Hasselgren, creator of Mindful ADHD kvinna

    Sabina Hasselgren, ADHD Coach

    Mindful ADHD kvinna

    "Movement has made it easy to complete purchases thanks to the different payment solutions. It's also helped me better understand my clients' needs through the forms feature."

    ADHD Coaching

    Wellbeing

  • Manifestation Labs app on an iPad and iPhone
    Glenyce Hughes, creator of Manifestation Labs

    Glenyce Hughes, Mindset Coach

    Manifestation Labs

    "Since moving to Movement, my business feels lighter. I'm not wrestling with tech. I am not overpaying for features I don't use. I can build quickly. I can pivot quickly. I can test ideas fast."

    Mindset Coaching

    Courses

  • Lift with Liz app shown on an iPad
    Elizabeth Quinn, creator of Lift with Liz

    Elizabeth Quinn, Strength Coach

    Lift with Liz

    "I am absolutely not the most tech-savvy person at all, but I can navigate Movement no problem. And now I have the app of my dreams."

    Strength Training

    Fitness

  • The Intuitive Runner app on three iPhones
    Natalie Costa, creator of The Intuitive Runner

    Natalie Costa, Running Coach

    The Intuitive Runner

    "Movement has truly helped me grow from a limited one on one service into a thriving, accessible community."

    Running

    Community

  • HoopBase app on an iPad and iPhone
    Austin Ly, creator of HoopBase

    Austin Ly, Basketball Coach

    HoopBase

    "I needed a platform that could house my complete training system, facilitate real coaching relationships, and build a genuine community—all in one place. But it also had to be professional."

    Basketball

    Sports Coaching

  • Pulse by Tui app on an iPhone
    Tui Fleming, creator of Pulse by Tui

    Tui Fleming, Executive Coach

    Pulse by Tui

    "I had reached a point in my business where I was doing a lot of one-on-ones and a lot of teamwork in person, which is wonderful, but I needed to reach more people globally at scale."

    Business Coaching

    Courses

  • Mindful ADHD kvinna app on three iPhones
    Sabina Hasselgren, creator of Mindful ADHD kvinna

    Sabina Hasselgren, ADHD Coach

    Mindful ADHD kvinna

    "Movement has made it easy to complete purchases thanks to the different payment solutions. It's also helped me better understand my clients' needs through the forms feature."

    ADHD Coaching

    Wellbeing

  • Manifestation Labs app on an iPad and iPhone
    Glenyce Hughes, creator of Manifestation Labs

    Glenyce Hughes, Mindset Coach

    Manifestation Labs

    "Since moving to Movement, my business feels lighter. I'm not wrestling with tech. I am not overpaying for features I don't use. I can build quickly. I can pivot quickly. I can test ideas fast."

    Mindset Coaching

    Courses

  • Lift with Liz app shown on an iPad
    Elizabeth Quinn, creator of Lift with Liz

    Elizabeth Quinn, Strength Coach

    Lift with Liz

    "I am absolutely not the most tech-savvy person at all, but I can navigate Movement no problem. And now I have the app of my dreams."

    Strength Training

    Fitness

  • The Intuitive Runner app on three iPhones
    Natalie Costa, creator of The Intuitive Runner

    Natalie Costa, Running Coach

    The Intuitive Runner

    "Movement has truly helped me grow from a limited one on one service into a thriving, accessible community."

    Running

    Community

  • HoopBase app on an iPad and iPhone
    Austin Ly, creator of HoopBase

    Austin Ly, Basketball Coach

    HoopBase

    "I needed a platform that could house my complete training system, facilitate real coaching relationships, and build a genuine community—all in one place. But it also had to be professional."

    Basketball

    Sports Coaching

  • Pulse by Tui app on an iPhone
    Tui Fleming, creator of Pulse by Tui

    Tui Fleming, Executive Coach

    Pulse by Tui

    "I had reached a point in my business where I was doing a lot of one-on-ones and a lot of teamwork in person, which is wonderful, but I needed to reach more people globally at scale."

    Business Coaching

    Courses

  • Mindful ADHD kvinna app on three iPhones
    Sabina Hasselgren, creator of Mindful ADHD kvinna

    Sabina Hasselgren, ADHD Coach

    Mindful ADHD kvinna

    "Movement has made it easy to complete purchases thanks to the different payment solutions. It's also helped me better understand my clients' needs through the forms feature."

    ADHD Coaching

    Wellbeing

  • Manifestation Labs app on an iPad and iPhone
    Glenyce Hughes, creator of Manifestation Labs

    Glenyce Hughes, Mindset Coach

    Manifestation Labs

    "Since moving to Movement, my business feels lighter. I'm not wrestling with tech. I am not overpaying for features I don't use. I can build quickly. I can pivot quickly. I can test ideas fast."

    Mindset Coaching

    Courses

How to start an online coaching business on Movement


Most coaches have their app ready in a few weeks. See how Glenyce Hughes moved from Kajabi and built hers.

  1. Plan your first offer. One 1:1 package, group program or course to start. Add more once clients are in.

  2. Pick a template, add your brand. Start from a template, then add your logo, colors, fonts and photos.

  3. Add your content. Drag and drop programs, videos, audio, courses and resources into place. No code needed.

  4. Set up payments. Connect Stripe and create memberships, one-off products, coupons and free trials.

  5. Invite clients and launch. Share your app link, move existing clients across, then add group programs and community as you grow.

”

"I was coaching a group of runners and struggling to bring them together in a community format. I also had my clients messaging and contacting me through a number of different platforms. Creating this app was a way for me to streamline everything (creating simplicity for me) whilst bring more value and community to my clients."

— Pat, Run Space

”

"I was coaching a group of runners and struggling to bring them together in a community format. I also had my clients messaging and contacting me through a number of different platforms. Creating this app was a way for me to streamline everything (creating simplicity for me) whilst bring more value and community to my clients."

— Pat, Run Space

”

"I was coaching a group of runners and struggling to bring them together in a community format. I also had my clients messaging and contacting me through a number of different platforms. Creating this app was a way for me to streamline everything (creating simplicity for me) whilst bring more value and community to my clients."

— Pat, Run Space

How Movement compares

Kajabi, Skool and Circle are good at courses and community. Here’s where Movement fits for coaches.

Option
Best for
Good to know

Kajabi

Selling courses, funnels and email from one website

Strong for course sales. See our Kajabi comparison.

Skool

Community-led courses with leaderboards

Every group shares the same Skool look. See our Skool comparison.

Circle

Community spaces, events and courses

Branded mobile apps sit on higher plans. See our Circle comparison.

One-to-one tools (Paperbell, Practice)

Booking, packages and client admin

Built for sessions and admin, with little room for courses or community

Movement

1:1 coaching, group programs, courses and community in your own branded app and website

Free to start. From $49/mo with 1,000 members included, no per-client pricing

Start building your own coaching app

Kajabi, Skool and Circle each do part of the job well. Movement is for coaches who want the whole thing in one place: 1:1 coaching, group programs, courses and community, in an app with your name on it. Coming from another platform? We’ll help you make the switch.

Start building your own coaching app

Kajabi, Skool and Circle each do part of the job well. Movement is for coaches who want the whole thing in one place: 1:1 coaching, group programs, courses and community, in an app with your name on it. Coming from another platform? We’ll help you make the switch.

Start building your own coaching app

Kajabi, Skool and Circle each do part of the job well. Movement is for coaches who want the whole thing in one place: 1:1 coaching, group programs, courses and community, in an app with your name on it. Coming from another platform? We’ll help you make the switch.

Frequently asked questions

What is an online coaching platform?

An online coaching platform is software for coaching outside live sessions: messaging, programs, courses, group coaching, scheduling and payments. Movement puts all of it inside your own branded app, so clients have one place to log in, learn and stay in touch with you.

Is this platform just for fitness coaches?

Not at all. Life, mindset, business, health, relationship and finance coaches all use Movement, alongside fitness coaches, physios and yoga teachers. The platform is flexible enough to fit how you coach.

Do my clients need to download an app?

No. Your app launches as a web app that clients open from any device with a link, with no app store approval needed. It works like a native app and is easy to share.

Can I offer different types of coaching packages?

Yes. In Movement, coaching packages are called Products. Create one-on-one packages, group programs, memberships or a mix, with as many products as you need.

Can I run 1:1 and group coaching in the same app?

Yes. You can message clients one-to-one, run group programs with their own group chats and host live events, all from the same app.

Is there a limit on the number of group chats I can create?

No. There’s no limit on the number of group chats, messages or members in a chat.

What’s the best all-in-one coaching platform?

It depends on how you coach. If you want your own branded app with 1:1 messaging, courses, group chats, events, forms and payments together, Movement is built for that. Coaches use it to replace a stack of separate tools with one app their clients download.

How much does an online coaching platform cost?

It depends on the plan and features you need. You can see current plans at movement.so/pricing.

Can I move my clients from Kajabi or another platform?

Yes. Coaches have moved to Movement from Kajabi, Passion.io and other platforms. Our team can help you bring your content across and invite your clients into your new app.

How do I start an online coaching business?

Start with one clear offer, such as a 1:1 package or a group program, then build your app around it: add your content, set up payments and invite your first clients. Most coaches launch with a small offer and add courses, memberships and community as they grow.

Frequently asked questions

What is an online coaching platform?

An online coaching platform is software for coaching outside live sessions: messaging, programs, courses, group coaching, scheduling and payments. Movement puts all of it inside your own branded app, so clients have one place to log in, learn and stay in touch with you.

Is this platform just for fitness coaches?

Not at all. Life, mindset, business, health, relationship and finance coaches all use Movement, alongside fitness coaches, physios and yoga teachers. The platform is flexible enough to fit how you coach.

Do my clients need to download an app?

An app that you can open from any device with a simple URL. No downloads or installation required, and super easy to share. It performs like a native app but there’s no need to deal with the App Stores. We wrote an article to outline the benefits here.

Can I offer different types of coaching packages?

Yes. In Movement, coaching packages are called Products. Create one-on-one packages, group programs, memberships or a mix, with as many products as you need.

Can I run 1:1 and group coaching in the same app?

Yes. You can message clients one-to-one, run group programs with their own group chats and host live events, all from the same app.

Is there a limit on the number of group chats I can create?

No. There’s no limit on the number of group chats, messages or members in a chat.

What’s the best all-in-one coaching platform?

It depends on how you coach. If you want your own branded app with 1:1 messaging, courses, group chats, events, forms and payments together, Movement is built for that. Coaches use it to replace a stack of separate tools with one app their clients download.

How much does an online coaching platform cost?

It depends on the plan and features you need. You can see current plans at movement.so/pricing.

Can I move my clients from Kajabi or another platform?

Yes. Coaches have moved to Movement from Kajabi, Passion.io and other platforms. Our team can help you bring your content across and invite your clients into your new app.

How do I start an online coaching business?

Start with one clear offer, such as a 1:1 package or a group program, then build your app around it: add your content, set up payments and invite your first clients. Most coaches launch with a small offer and add courses, memberships and community as they grow.

Frequently asked questions

What is an online coaching platform?

An online coaching platform is software for coaching outside live sessions: messaging, programs, courses, group coaching, scheduling and payments. Movement puts all of it inside your own branded app, so clients have one place to log in, learn and stay in touch with you.

Is this platform just for fitness coaches?

Not at all. Life, mindset, business, health, relationship and finance coaches all use Movement, alongside fitness coaches, physios and yoga teachers. The platform is flexible enough to fit how you coach.

Do my clients need to download an app?

No. Your app launches as a web app that clients open from any device with a link, with no app store approval needed. It works like a native app and is easy to share.

Can I offer different types of coaching packages?

Yes. In Movement, coaching packages are called Products. Create one-on-one packages, group programs, memberships or a mix, with as many products as you need.

Can I run 1:1 and group coaching in the same app?

Yes. You can message clients one-to-one, run group programs with their own group chats and host live events, all from the same app.

Is there a limit on the number of group chats I can create?

No. There’s no limit on the number of group chats, messages or members in a chat.

What’s the best all-in-one coaching platform?

It depends on how you coach. If you want your own branded app with 1:1 messaging, courses, group chats, events, forms and payments together, Movement is built for that. Coaches use it to replace a stack of separate tools with one app their clients download.

How much does an online coaching platform cost?

It depends on the plan and features you need. You can see current plans at movement.so/pricing.

Can I move my clients from Kajabi or another platform?

Yes. Coaches have moved to Movement from Kajabi, Passion.io and other platforms. Our team can help you bring your content across and invite your clients into your new app.

How do I start an online coaching business?

Start with one clear offer, such as a 1:1 package or a group program, then build your app around it: add your content, set up payments and invite your first clients. Most coaches launch with a small offer and add courses, memberships and community as they grow.

Your coaching deserves its own app

Everything you deliver, everything clients love you for, under your brand instead of somebody else’s. Build it in a weekend and see it on your own phone.

Your coaching deserves its own app

Everything you deliver, everything clients love you for, under your brand instead of somebody else’s. Build it in a weekend and see it on your own phone.