Lauréna Giunipero is a former World Champion gymnast from France who discovered pole dance in 2017 and immediately felt at home—it was the perfect blend of strength, flexibility, and artistry she'd mastered as an elite athlete. After years of training and teaching in Australia, she developed her own pole-specific training methods, moving away from the injury-prone practices she'd experienced during her gymnastics career: repetitive passive stretching, overtraining, and neglecting recovery.

But when it came time to scale her coaching online, Lauréna's platform was holding her back. MacroActive was generic, limiting, and gave her no room to build the custom identity her brand deserved.

When she discovered Movement, everything changed. The freedom to create from a blank canvas gave her the tools to bring TransFORM Pole Training to life—a custom-branded app where pole dancers of all levels can access training plans, strength and flexibility programs, pole conditioning, mindset resources, and a motivated community, all in one place. Today, she's coached over 1,000 students worldwide, helping them progress faster, avoid injuries, and build real confidence.

Can you describe your business and who you help?

I help pole dancers at every level—from beginners learning the basics to advanced athletes chasing elite performance. After competing internationally, judging, teaching workshops, and coaching at pole camps around the world, I've worked with over 1,000 students. My approach is holistic: I combine strength and conditioning, smart flexibility and mobility, pole-specific technique, and mindset training.

TransFORM Pole Training is designed for pole dancers who want to progress faster, avoid injuries, and build real confidence. Inside the app, you'll find training plans adapted to your level and schedule that evolve every four weeks, along with strength, active flexibility, mobility, pole conditioning, nutrition, and mindset resources. I offer self-guided programs, on-demand video libraries, personalized plans, group coaching, and 1:1 options—all with progress tracking and a motivated community.

My goal is to help you become strong, confident, and unstoppable—on the pole and beyond. Because it's not just about tricks or medals... it's about feeling empowered and in control of your body.

What led you to create an app with Movement?

I couldn't see myself evolving with my previous platform, MacroActive. It was a very generic platform with very few options. I needed something that would allow me to build my own identity and create the experience I envisioned for my students.

"I couldn't see myself evolving with my previous platform. It was a very generic platform with very few options."

Why did you choose Movement to create your own app?

I chose Movement because of the freedom of building my own identity through a blank app. That creative control was exactly what I needed.

"I chose Movement because of the freedom of building my own identity through a blank app."

What did you particularly like about using Movement?

The freedom of creating everything I want—almost anything. Although, I'll admit, that's also the thing I struggle with the most. Too much freedom can create more complexity because everything needs to be thought through and made perfectly, like how we connect two pages or workouts. But overall, that flexibility is incredibly powerful!

"The freedom of creating everything I want—almost anything."

Would you recommend Movement to others? If so, why?

Yes, absolutely. I think Movement is going to become even better as the app grows. With our feedback and different needs as creators, I believe this platform will be insane!

"With our feedback and different needs as creators, I believe this platform will be insane!"

Lauréna's journey from World Champion gymnast to pole dance coach shows what happens when elite athletic experience meets the right platform. After outgrowing MacroActive's generic limitations, she found the creative freedom she needed in Movement to build TransFORM Pole Training—a custom-branded app that's now empowered over 1,000 pole dancers worldwide. With training plans, strength and flexibility programs, mindset resources, and a supportive community all in one place, Lauréna has created the sustainable, injury-free training approach she wished she'd had as a young athlete.

Curious to see what TransFORM Pole Training is really about? Dive in and explore the full experience on the website here.

You can also check out the TransFORM Pole Training App or find Lauréna on Instagram.

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Feeling inspired to create your own custom training app and bring your ultimate vision to life?

Whether you’re ready to start creating your own coaching or training app or you just want to have a play with our clean, no-code branded app builder, you can get started for free to see how Movement can help you scale your online business and give your customers a better experience.

What is Movement?

Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps—without needing to code or piece together multiple tools.

Whether you're offering courses, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.

It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.

For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.

Find out more or sign up for a free account here.