Playbook Alternative
Playbook vs. Movement
Playbook puts your content inside their platform. Movement gives you your own fully branded app—without sharing half your revenue with Apple, Google, and Playbook.
Playbook Alternative
Playbook vs. Movement
Playbook puts your content inside their platform. Movement gives you your own fully branded app—without sharing half your revenue with Apple, Google, and Playbook.
Playbook Alternative
Playbook vs. Movement
Playbook puts your content inside their platform. Movement gives you your own fully branded app—without sharing half your revenue with Apple, Google, and Playbook.
Choosing the right platform to build and scale your online fitness business is crucial. Whether you're a coach, personal trainer, pilates or yoga teacher, you need more than just a hosting platform or spot inside a marketplace—you need a customizable platform that puts you in control of your content, your community, your pricing, and your revenue.
The Core Difference:
It's not just features. It's who owns the app.
Before comparing features, understand the fundamental difference between how these two fitness platforms work—and what that means for your brand, your audience, and your income.
Top 5 reasons fitness coaches are making the move to Movement
These are some of the reasons coaches have been making the switch from Playbook to Movement to build their own fitness app–completely on their terms.
Top 5 reasons fitness coaches are making the move to Movement
These are some of the reasons coaches have been making the switch from Playbook to Movement to build their own fitness app–completely on their terms.
Top 5 reasons fitness coaches are making the move to Movement
These are some of the reasons coaches have been making the switch from Playbook to Movement to build their own fitness app–completely on their terms.
1. You keep 6x more of the revenue you earn
With Movement, you keep up to 97.5% of every sale. Movement charges a flat monthly platform fee plus just 2.5% of transactions (plus Stripe processing fees).
Playbook's "80% to creators" sounds generous—until you factor in Apple and Google's 30% cut on in-app purchases. In practice, you're taking home closer to 50 cents on every dollar your subscribers pay.
1. You keep 6x more of the revenue you earn
With Movement, you keep up to 97.5% of every sale. Movement charges a flat monthly platform fee plus just 2.5% of transactions (plus Stripe processing fees).
Playbook's "80% to creators" sounds generous—until you factor in Apple and Google's 30% cut on in-app purchases. In practice, you're taking home closer to 50 cents on every dollar your subscribers pay.
1. You keep 6x more of the revenue you earn
With Movement, you keep up to 97.5% of every sale. Movement charges a flat monthly platform fee plus just 2.5% of transactions (plus Stripe processing fees).
Playbook's "80% to creators" sounds generous—until you factor in Apple and Google's 30% cut on in-app purchases. In practice, you're taking home closer to 50 cents on every dollar your subscribers pay.
2. Your own branded app on every plan
From day one, your Movement app is fully branded to you—your name, your logo, your control. With Movement, your members are in your app. Your brand is all they see. Your community is the one they're part of.
On Playbook, a single subscription gives members access to every creator on the platform. That means the person who signed up for your workouts can explore various other trainers right inside the same app.
2. Your own branded app on every plan
From day one, your Movement app is fully branded to you—your name, your logo, your control. With Movement, your members are in your app. Your brand is all they see. Your community is the one they're part of.
On Playbook, a single subscription gives members access to every creator on the platform. That means the person who signed up for your workouts can explore various other trainers right inside the same app.
2. Your own branded app on every plan
From day one, your Movement app is fully branded to you—your name, your logo, your control. With Movement, your members are in your app. Your brand is all they see. Your community is the one they're part of.
On Playbook, a single subscription gives members access to every creator on the platform. That means the person who signed up for your workouts can explore various other trainers right inside the same app.
"I absolutely love that I can design the appearance of the app, really make it personalized! I've done a lot of research on different apps (including Playbook), and as someone who's creative, I loved the design aspect of Movement."
— Tania, Strong & Aligned
"I absolutely love that I can design the appearance of the app, really make it personalized! I've done a lot of research on different apps (including Playbook), and as someone who's creative, I loved the design aspect of Movement."
— Tania, Strong & Aligned
"I absolutely love that I can design the appearance of the app, really make it personalized! I've done a lot of research on different apps (including Playbook), and as someone who's creative, I loved the design aspect of Movement."
— Tania, Strong & Aligned
3. Real customization to match your brand identity
Movement's drag-and-drop builder lets you control your layout, colors, fonts, branding, and structure at every level. Hundreds of professionally designed templates give you a head start, and you can customize every aspect to match your brand. The result is something that looks and feels like a professional app built just for you.
Playbook gives you a sales page and content area—but the look, feel, and navigation are Playbook's, not yours.
3. Real customization to match your brand identity
Movement's drag-and-drop builder lets you control your layout, colors, fonts, branding, and structure at every level. Hundreds of professionally designed templates give you a head start, and you can customize every aspect to match your brand. The result is something that looks and feels like a professional app built just for you.
Playbook gives you a sales page and content area—but the look, feel, and navigation are Playbook's, not yours.
3. Real customization to match your brand identity
Movement's drag-and-drop builder lets you control your layout, colors, fonts, branding, and structure at every level. Hundreds of professionally designed templates give you a head start, and you can customize every aspect to match your brand. The result is something that looks and feels like a professional app built just for you.
Playbook gives you a sales page and content area—but the look, feel, and navigation are Playbook's, not yours.
4. Go beyond workouts. Sell courses, memberships & more
Movement is an all-in-one platform built for every creator business: workouts, courses, digital products, community feeds, group chats, 1:1 coaching, recipes, intake forms, and integrated payments in one place.
Playbook is designed specifically for fitness content. If you want to sell a nutrition guide, run an online course, host a community forum, you'll need to do so elsewhere.
4. Go beyond workouts. Sell courses, memberships & more
Movement is an all-in-one platform built for every creator business: workouts, courses, digital products, community feeds, group chats, 1:1 coaching, recipes, intake forms, and integrated payments in one place.
Playbook is designed specifically for fitness content. If you want to sell a nutrition guide, run an online course, host a community forum, you'll need to do so elsewhere.
4. Go beyond workouts. Sell courses, memberships & more
Movement is an all-in-one platform built for every creator business: workouts, courses, digital products, community feeds, group chats, 1:1 coaching, recipes, intake forms, and integrated payments in one place.
Playbook is designed specifically for fitness content. If you want to sell a nutrition guide, run an online course, host a community forum, you'll need to do so elsewhere.
5. Your own pricing, your business model
Set your own prices, choose your business model (subscriptions, one-time purchases, free trials, bundles) and keep 97.5% of what you make. No price floors, no forced structures.
Playbook operates with a subscription-only model with a minimum price floor, and Playbook takes 15% of every transaction before payment processing fees. Your pricing and earning potential are both capped by the platform.
5. Your own pricing, your business model
Set your own prices, choose your business model (subscriptions, one-time purchases, free trials, bundles) and keep 97.5% of what you make. No price floors, no forced structures.
Playbook operates with a subscription-only model with a minimum price floor, and Playbook takes 15% of every transaction before payment processing fees. Your pricing and earning potential are both capped by the platform.
5. Your own pricing, your business model
Set your own prices, choose your business model (subscriptions, one-time purchases, free trials, bundles) and keep 97.5% of what you make. No price floors, no forced structures.
Playbook operates with a subscription-only model with a minimum price floor, and Playbook takes 15% of every transaction before payment processing fees. Your pricing and earning potential are both capped by the platform.
"I looked into PlayBook, Vimeo, and exercise.com. Neither had everything I was looking for, and Movement offered more!"
— Doc Lizzie, Mind Body Core
"I looked into PlayBook, Vimeo, and exercise.com. Neither had everything I was looking for, and Movement offered more!"
— Doc Lizzie, Mind Body Core
"I looked into PlayBook, Vimeo, and exercise.com. Neither had everything I was looking for, and Movement offered more!"
— Doc Lizzie, Mind Body Core
More reasons to join the Movement
More reasons to join the Movement
More reasons to join the Movement
Health and wellness features for fitness-based communities
Movement provides fitness-focused features, including an integrated workout builder, video workouts and libraries, intake forms, recipes and progress tracking.
Playbook is focused on video-based fitness content and workout delivery. They do not offer nutrition, audio, forms, real community or education.
Health and wellness features for fitness-based communities
Movement provides fitness-focused features, including an integrated workout builder, video workouts and libraries, intake forms, recipes and progress tracking.
Playbook is focused on video-based fitness content and workout delivery. They do not offer nutrition, audio, forms, real community or education.
Health and wellness features for fitness-based communities
Movement provides fitness-focused features, including an integrated workout builder, video workouts and libraries, intake forms, recipes and progress tracking.
Playbook is focused on video-based fitness content and workout delivery. They do not offer nutrition, audio, forms, real community or education.
Collect client data with a custom form builder
Built-in forms, quizzes, and intake forms let you collect client data, onboard new members, and run progress check-ins — all inside your branded app. No third-party tools, no broken experience, no data scattered across separate platforms.
No native form or quiz builder. If you want to collect client intake information or gather feedback, you'll need to use an external tool like Typeform and link out to it.
Collect client data with a custom form builder
Built-in forms, quizzes, and intake forms let you collect client data, onboard new members, and run progress check-ins — all inside your branded app. No third-party tools, no broken experience, no data scattered across separate platforms.
No native form or quiz builder. If you want to collect client intake information or gather feedback, you'll need to use an external tool like Typeform and link out to it.
Collect client data with a custom form builder
Built-in forms, quizzes, and intake forms let you collect client data, onboard new members, and run progress check-ins — all inside your branded app. No third-party tools, no broken experience, no data scattered across separate platforms.
No native form or quiz builder. If you want to collect client intake information or gather feedback, you'll need to use an external tool like Typeform and link out to it.
"I looked at Playbook. They were taking 15%, and I had seen some of the apps they created… But, that price difference was something I was really drawn to. What I loved about Movement was that I could get the best of both worlds—full customization, full ability to design my app the way I wanted it, and the lower percentage taken out of every transaction.
Olivia S, Within App
"I looked at Playbook. They were taking 15%, and I had seen some of the apps they created… But, that price difference was something I was really drawn to. What I loved about Movement was that I could get the best of both worlds—full customization, full ability to design my app the way I wanted it, and the lower percentage taken out of every transaction.
Olivia S, Within App
"I looked at Playbook. They were taking 15%, and I had seen some of the apps they created… But, that price difference was something I was really drawn to. What I loved about Movement was that I could get the best of both worlds—full customization, full ability to design my app the way I wanted it, and the lower percentage taken out of every transaction.
Olivia S, Within App
Conclusion
If you've been researching Playbook or looking for a Playbook alternative, the core question is: do you want to be a profile inside someone else's app, or do you want an app of your own?
Playbook is a well-built platform for fitness creators who are happy working within a marketplace. But if you want full ownership of your brand, your pricing, your community, and your client data (without giving up 15% of every transaction), Movement is the better fit.
Movement is free to start, open to every creator, and built for the full scope of a modern health and wellness business: workouts, nutrition, courses, community, coaching, forms, and more—all in one place. No application. No gatekeeping. Just your own branded app, on your terms.
Start building your own custom app for free
Why Movement?
Hear why fitness coaches and creators across health, wellness, and beyond built their own Movement app—on their terms.
Why Movement?
Hear why fitness coaches and creators across health, wellness, and beyond built their own Movement app—on their terms.
Why Movement?
Hear why fitness coaches and creators across health, wellness, and beyond built their own Movement app—on their terms.
Dr. Mae Hughes
Pelvic Floor Physical Therapist
I love how much you can customize your app on Movement without having to code. That was huge for me. Movement is the perfect balance of customization with a pre-built structure, so you do not have to start completely from scratch
Taylor Groulx
Online Fitness Coach
What really stood out with Movement was my ability to build and design my platform exactly how I wanted it to look logistically and aesthetically. I also loved that I was able to incorporate workout videos of myself performing each movement.
Haylie
Certified Personal Trainer
I've been using every possible platform to try to create the perfect app for my clients for the past 6 years and I felt that none of them allowed me the customization that I needed to provide the best mental health and physical coaching.
Dr. Lizzie Kieffer
Physiotherapist
Movement is very customizable and it allows me to have a combo of workouts plus learning modules which was super important. I also LOVE the scheduling feature and my members are loving it too!
Jordan Jaggers
Mental Health & Exercise Coach
I searched Google far and wide for a platform that allowed me to have full control of design, content and combined a workout builder with the ability to host educational courses. Movement.so was the ONLY place I could find that had all of these functionalities (and more!), which made it a no brainer.
Dr. Matt Smith
Performance & Rehab Expert
I have previously used TrainHeroic to deliver programs to athletes. Movement had superior features, design, and customer service to any comparable service on the market.
Orsika
Running Coach
I wanted to create a visually compelling app. It was also important to me that I can have everything in one place: run programs, strength workouts, articles, online tools... And let's not forget about messaging with members, which is a huge part of my job!
Dr. Mae Hughes
Pelvic Floor Physical Therapist
Movement is perfect for anyone looking to create a fitness program for many or individuals...or even for those not looking to create a fitness program! It is so customizable that any online course creator could create a custom app through Movement to house their courses. I cannot recommend enough.
Courtney Babilya
NASM Certified Personal Trainer
I chose Movement because it was truly an all-in-one platform that also looks BEAUTIFUL. It had every feature I needed and was so user-friendly while also being highly customizable.
Hannah Antony
Physiotherapist
I was looking for an accessible, user-friendly alternative to sharing injury rehab programs through PDFs or spreadsheets. Creating my app allowed me to provide quality programs to clients and to a larger audience.
Patrick Harman
Co-Director & Paramedic
Movement provided us the functionality and customisability required to create our unique offering. It was evident they were experienced in the industry with their showcase of other health and wellness platforms and a track record of helping other professionals like us to bring their vision to life.
Tom O’Halloran
Physiotherapist
I liked the flexibility of Movement and how much it could add to my business. I loved how much support there was and how it could look like my own branding. It’s become a huge part of my business, and it's so easy to now automate all my programs—it’s a massive time saver.
Mahesh
MoonRise
The app store requirements and policies have impacted my business goals by limiting my pricing flexibility and revenue share models, as well as restricting certain types of functionality or content.
Wes
Hoops & Hustle
Web apps give us total control over our platform, allowing us to set our own policies and pricing. This ensures we can provide the best possible experience for our members, free from external influences.
Caitlin
Heavily Heditated
The truth is, even though you're paying a huge commission to the app stores for the privilege of having them distribute your app, you really don't get anything in exchange. Unless you're paying for visibility, you're not being seen. The market is so saturated on the app stores and in my experience, the only apps being seen are the big players who have vast budgets and huge marketing teams behind them.
Mahesh
MoonRise
Thank you to the team at Movement. Your work is making life easier for creators like me, giving us peace of mind, helping us sleep better, and saving us money and headaches in navigating the app store landscape and creating impact.
Wes
SoulSessions
We've chosen to offer SoulSessions as a web app to ensure a consistent experience across all devices and to maintain our freedom to innovate without the constraints of app stores. This allows us to focus on delivering high-quality soundscapes directly to our users and to avoid the fees associated with app stores.
Shaun
Fairway Performance
I wanted to scale to many clients quickly and be able to do all of the backend work myself without having to hire a developer team or struggling with the app stores every time I wanted to make changes.
Caitlin
Heavily Meditated
Another challenge was jumping through the hoops the app store sets up. If they update something in their system, your app could stop working and costs thousands to fix. Furthermore, if the app store rolls out a new requirement for apps (for example, the ability for a user to delete their account in one step), you're forced to make the change in your app at your own expense and in a finite timeline. Tough for a small business to absorb costs like this!
Mahesh
MoonRise
In a few words, I'd describe the app store process as ‘Complex, costly, and constantly evolving’. Before launching on the App Stores, I wish I had known the true scope of marketing efforts required for visibility and the complexities of managing user reviews and ratings.
Adolfo
Ekilibra
In the startup where I started (wOS), we had our own app. However, the costs were very high, and we lacked agility. We decided to migrate to a solution that would allow us to offer our content but with the advantages of being much more accessible and adaptable. That's how we found Movement, and we are very pleased with this solution.
CJ
Fitness Trainer
I had previously built a custom built app. Due to ongoing developer issues and dilemmas with Apple, I had a choice to either close down or rebuild. Overwhelmed at the thought of rebuilding, I came across Movement. Best. Decision. Ever.
Caitlin
Heavily Meditated
The biggest challenge I faced with the app stores was controlling costs. Everything costs money—whether you need to fix a bug in the app or want to roll out a new feature—I was responsible for footing the bill for everything. And often the actual costs were much higher than estimated costs. Further to that, paying developers overseas in USD made estimating costs really hard as exchange rates are constantly fluctuating.
Your questions, answered
Do I need to be technical?
Who owns my data?
What’s a Web App? Is it still on the App Stores?
Is Movement like a website builder?
Is this platform for 1:1 coaching or 1:many?
Can I offer free and paid content in my app?
Your questions, answered
Do I need to be technical?
Who owns my data?
What’s a Web App? Is it still on the App Stores?
Is Movement like a website builder?
Is this platform for 1:1 coaching or 1:many?
Can I offer free and paid content in my app?
Your questions, answered
Do I need to be technical?
Who owns my data?
What’s a Web App? Is it still on the App Stores?
Is Movement like a website builder?
Is this platform for 1:1 coaching or 1:many?
Can I offer free and paid content in my app?
Ready to start a Movement?
Start creating your Movement for free—no commitment and no credit card required.
Ready to start a Movement?
Start creating your Movement for free—no commitment and no credit card required.
Ready to start a Movement?
Start creating your Movement for free—no commitment and no credit card required.