Courtney Babilya is a registered nurse, certified personal trainer, women's fitness specialist, and creator of Keeping Balance Method®—a fitness platform and app dedicated to helping women build sustainable strength training habits grounded in female physiology. For years, Courtney watched as "female fitness" simply meant rebranding men's programs in pink. She knew women deserved better: programming that honored their unique cyclical physiology, worked with their bodies instead of against them, and made movement enjoyable—not just another obligation.

Before discovering Movement, Courtney was using Passion to host her app, but the platform wasn't built for fitness. Her users had to juggle separate tracking apps, she had zero insights into engagement, and keeping her app live in the app stores felt like a full-time job. She needed an all-in-one solution that was as beautiful as it was functional—a platform that could match the quality and care she pours into her programming.

Since moving to Movement, Courtney has launched three new programs, experienced two of her biggest launches ever, and finally built an app she's proud to show off. Everything her community needs is now in one place, and she can actually see what's working.

Can you describe your business and who you help?

I make strength training programs for women that are founded on female physiology and accessible enough to make movement sustainable AND enjoyable again. Most strength training programming assumes you dedicate your life to fitness—my strength training programming assumes you want to USE your fitness for the rest of your life. I specialize in moving the needle on muscle growth in the shortest amount of time possible—all while honoring your unique anatomy and physiology as a woman.

What problem were you facing before using Movement?

Before Movement, I was using Passion. It wasn't focused on fitness, so the features were very limited. My users had to use a separate app for tracking, and I had zero insights into user activity on my app. I used to have my app exclusively in the app stores, and it felt like I had to be a tech expert just to keep my app live.

Why did you choose Movement to create your own app?

I chose Movement because it was truly an all-in-one platform that also looks BEAUTIFUL. It had every feature I needed and was so user-friendly while also being highly customizable.

"I chose Movement because it was truly an all-in-one platform that also looks BEAUTIFUL."

Why did you choose Movement's Done for You service rather than build it yourself?

The Done for You service dialed in the design templates and the tagging so it made it very easy for me to duplicate content without breaking links or incorrectly tagging content. It saved me from a lot of trial and error and made the app visually appealing.

"The Done for You service dialed in the design templates and the tagging so it made it very easy for me to duplicate content."

How has Movement helped you grow, simplify, or scale?

Since moving my app to Movement, I have been SO proud to show it off, which has directly impacted my sales. I created three new programs in my first year with Movement had two of my biggest launches ever! Everything is in one place, it's so much easier to connect with my community, and I can actually see what's working.

"Since moving my app to Movement, I have been SO proud to show it off, which has directly impacted my sales. I created three new programs in my first year with Movement and had two of my biggest launches ever!"

What features or aspects of Movement have been most useful for your work?

The ease of building programs with the drag-and-drop system has been a game changer. I also love that it's a web-based app, which makes it seem so much more accessible to users and removes so many barriers for me as the creator.

"I also love that it's a web-based app, which makes it seem so much more accessible to users and removes so many barriers for me as the creator."

What would you tell another coach or creator considering Movement?

If you're considering Movement, you won't regret it. The team is top-notch, fast-acting, and there's hardly anything you CAN'T do with a Movement app.

"If you're considering Movement, you won't regret it. The team is top-notch, fast-acting, and there's hardly anything you CAN'T do with a Movement app."

Courtney Babilya's journey from managing a clunky app in the app stores to building Keeping Balance Method® with Movement shows what happens when a coach and creator finds the right platform. By switching from Passion to Movement, Courtney gained all-in-one functionality, beautiful design, the tracking and user insights she'd been missing—allowing her to launch three new programs and achieve her two biggest launches ever in just one year.

Now, instead of fighting tech limitations, Courtney focuses on what she does best: creating evidence-based, female-first strength training that helps women move sustainably and joyfully. As she puts it: "There's hardly anything you CAN'T do with a Movement app."

Check out the Finding Balance Method app or find Courtney on Instagram.

⋯

Ready to build a fitness platform you're proud to show off?

Whether you’re ready to start creating your own coaching app or you just want to have a play with our clean, drag and drop app builder, you can get started for free to see how Movement can help you scale your online business and give your community a better user experience.

What is Movement?

Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps—without needing to code or piece together multiple tools.

Whether you're offering courses, workouts, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.

It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.

For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.

Find out more or sign up for a free account here.