As an online fitness coach and founder of Train With Taylor, Taylor Groulx knows that helping women transform their bodies starts with helping them feel confident and supported through every step of the process. From building glutes to breaking plateaus, she’s built her coaching business around empowerment and education—giving her clients the structure, guidance, and motivation they need to see real results.

But when it came to scaling her impact online, Taylor faced a familiar challenge: finding a platform that truly reflected her and her vision. After testing multiple options that felt rigid or impersonal, she discovered Movement—and finally found a place where she could design a platform that looked, felt, and functioned exactly how she wanted.

What kind of business do you run, and who do you help?

I run an online fitness coaching business that helps women who are struggling to see results in the gym, wanting to grow their glutes/get lean, or feeling stuck in their fitness journey.

What were you using before Movement, and what wasn’t working?

Before Movement, I was struggling with finding a platform that I could truly make my OWN. I just wanted to find the best way to provide my audience with the programs and workouts they need to overcome the challenges they were facing.

"Before Movement, I was struggling with finding a platform that I could truly make my OWN."

What stood out to you about Movement compared to other options?

What really stood out with Movement was my ability to build and design my platform exactly how I wanted it to look logistically and aesthetically. I also loved that I was able to incorporate workout videos of myself performing each movement, which I think brings such an important personal connection to the app—making users really feel like they are working out with you.

Plus, the online support I've received is truly AMAZING—being able to talk through problems/solutions with a real person is becoming invaluable.

“What really stood out with Movement was my ability to build and design my platform exactly how I wanted it to look logistically and aesthetically.”

What changed for your business after switching to Movement?

I've been with Movement since the beginning and it was the best decision I've ever made for my business. The platform truly allowed my offerings to grow with my following. I started with just an app with offering a single program and have expanded into multiple programs, workout/recipe libraries, and a new 1:1 coaching offer all on the same platform. Having all of my products in one place reduces confusion with my audience and helps conversions by having something to offer leads to get started with me.

“I've been with Movement since the beginning and it was the best decision I've ever made for my business. The platform truly allowed my offerings to grow with my following.”

What would you say to another coach who’s considering switching to Movement?

Movement's interface is so user-friendly that I was shocked at how easily I was able to build exactly what I was envisioning for my app. If you're looking for something you can truly make your own, Movement is for you.

“Movement's interface is so user-friendly that I was shocked at how easily I was able to build exactly what I was envisioning.”

Since switching to Movement, Taylor has expanded her offerings far beyond what she thought possible—growing from a single program into a full fitness platform with multiple training plans, a recipe and workout library, and 1:1 coaching, all in one place.

What started as a way to share workouts has become a scalable business and a powerful community. “Movement allowed my offerings to grow with my following,” she says. “Having all of my products in one place reduces confusion for my audience and helps conversions.”

Now, with a platform that’s truly her own, Taylor’s helping more women reach their goals, and redefining what it means to grow a fitness brand that’s personal, polished, and built to scale.

Check out the Train With Taylor app or find Taylor on Instagram.

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Feeling inspired to create your own custom app?

Whether you’re ready to start creating your own app or you just want to have a play with our clean, no-code app builder, you can get started for free to see how Movement can help you expand your business online.

What is Movement?

Movement is the easiest way to create a custom branded app for your health, fitness and wellness content. All creation and management of your app is in your hands — no code, no developers, no big budget necessary!

Stay true to your look and feel with complete customization options. Custom subdomains, colors, layouts and styling mean your coaching app looks like you, not us.

Create and deliver courses, meditations, workouts, programs, articles and nutritional content to anyone, anywhere by sharing one simple link.

Find out more or sign up for a free account here.