After years of navigating the complexities and frustrations of a custom-built app, Hannah Dawson, founder of The Fit Club, knew something had to change. Despite pouring time, money, and heart into her original platform, it wasn’t delivering the experience her growing community needed—or the reliability her business depended on.

That’s when she discovered Movement.

Hannah shares her journey of rebuilding and relaunching her app through Movement’s Done For You service—from the challenges she faced with her previous setup to how Movement helped her bring her vision to life, faster and more effectively than she imagined. For anyone feeling stuck with tech or scaling challenges, her story is a testament to the power of having the right partner by your side.

What lead you to create an app?

After four years of dedicated effort and significant investment into our original app, we faced a critical challenge. Despite our hard work, the app was plagued with functionality issues and frequent downtime, which led to a disappointing experience for our members. This situation was not only frustrating but also detrimental to our brand's reputation and our mission to empower women on their fitness journeys. We needed a solution that was reliable, efficient, and could truly meet the needs of our growing community.

The challenge: Our original app, despite years of development, simply wasn't performing as expected. Members experienced consistent problems, and the app’s downtime was a significant hindrance. This unreliability resulted in lost trust and diminished user engagement, which was contrary to everything we stood for.

The solution: In our search for a solution, we discovered Movement, a company renowned for its efficient app development process and exceptional support. Deciding to hire Movement to build out our new app was a pivotal decision. The transition was seamless, swift, and far exceeded our expectations.

The outcome: The support from Movement was outstanding throughout the process, making what could have been a daunting overhaul a smooth and easy transition. The new app not only resolved the issues we faced but also enhanced our ability to connect with and support our members effectively. This has profoundly impacted our community, allowing us to deliver on our promises and strengthen our relationships with our members.

"Choosing Movement has been one of the best decisions for our business. The ease and speed of the build-out, coupled with the continuous support, have allowed us to focus more on our core mission—empowering women to change their stories through health and fitness."

Why did you choose Movement?

Choosing Movement to develop our new app was a decision driven by several compelling factors:

1. Competitive pricing: Movement offered an attractive price point that fit our budget without compromising on the quality and features we required. This allowed us to allocate resources efficiently, ensuring that we could continue to offer great value to our members.

2. Exceptional support: The level of support provided by Movement was a game-changer for us. They not only assisted during the initial setup and launch but have continued to be a pillar of support for any issues or enhancements. Having expert help readily available means we can ensure a seamless experience for our members, which is invaluable.

3. User-friendliness: The user interface and overall design of the app developed by Movement are intuitive and easy to navigate. This was crucial for us as it aligns with our commitment to providing an accessible and enjoyable experience for all our users, regardless of their tech-savvy level.

4. Community and teamwork: Perhaps one of the most significant benefits has been the access to a community of other app creators through a dedicated Facebook group. This platform allows us to share insights, ask questions, and receive feedback in a collaborative environment.

"As a coach, it’s refreshing and encouraging to know that I’m not alone in this journey. The sense of community and mutual support has been a tremendous source of comfort and motivation."

These factors collectively made Movement the clear choice for us. Their platform not only met our technical and budgetary requirements but also provided a supportive community that enhances our capabilities as coaches and entrepreneurs in the fitness industry.

Have you tried any other platforms that offer something similar?

No, before partnering with Movement, our first app was built from scratch with custom code. Honestly, that experience was quite a nightmare! We encountered numerous challenges, from persistent bugs and frequent downtime to complex updates that required constant attention from our tech team. This approach, while initially seeming like a good idea for customization, ended up being highly inefficient and stressful.

Given those difficulties, choosing Movement for our new app development was our first venture into using a platform-based solution. The contrast in experience couldn't be more stark or more positive.

"With Movement, everything has been streamlined, user-friendly, and supported by a fantastic community, making it feel like we're truly part of a team. This has allowed us to focus more on delivering value to our members rather than getting bogged down by technical issues."

Why did you choose Movement's Done for You service rather than build it yourself?

After our previous experience building an app from scratch, we knew we needed a different approach. The decision to go with Movement's Done for You service came down to several key factors, primarily the team and the streamlined process they offered.

• Approachability and supportiveness: From the outset, Steve, Rudy, and the entire Movement team were incredibly approachable and helpful. Their customer service went beyond just answering questions—they were genuinely interested in understanding our needs and ensuring our success.

• Expertise and efficiency: The Done for You service meant that we could leverage Movement's expertise directly. Their team handled everything from the initial concept to the final execution, which was a relief given the complexity of our requirements. This not only sped up the development process but also ensured that we had a robust, high-quality app.

• Positive team interaction: Every interaction with the Movement team was positive, which made the entire process enjoyable. They are some of the nicest people we've worked with, always willing to go the extra mile to ensure everything was just right.

• Focus on our core mission: By entrusting the technical side of the app development to Movement, our team was able to focus on what we do best—creating content and engaging with our community. This alignment was crucial for us as it allowed us to maintain and even enhance our service quality without getting bogged down by the intricacies of app development.

"Choosing Movement’s Done for You service was not just about getting an app built; it was about forming a partnership that understood our vision and could translate it into a functional and effective platform. Their team’s approachability and dedication made all the difference, turning what could have been just another project into a pivotal success for our business."

Would you recommend Movement to others?

Absolutely, I would wholeheartedly recommend Movement to others, and here’s why:

• Exceptional customer service: The team at Movement, including Steve, Rudy, and everyone involved, were not only professional but also incredibly supportive and friendly. Their approach made a significant difference in the development process, providing a personal touch that is often missing in technical services.

• Efficiency and reliability: Movement's Done for You service streamlined the entire app development process for us. They handled everything from design to deployment, which meant we could launch our app much faster than if we had attempted to do it on our own again. Their efficiency and attention to detail ensured that our app was robust and user-friendly.

• Supportive community: The inclusion in a community of other app creators was an unexpected benefit that has proven invaluable. This network has provided ongoing support, shared wisdom, and a sense of camaraderie that makes navigating the complexities of digital entrepreneurship much less daunting.

• Focus on your needs: Movement’s team goes beyond just doing their jobs; they ensure they understand your business goals and help align the app’s functionality with those objectives. This bespoke approach is particularly beneficial for anyone looking to not just build an app but also enhance their business model.

• Quality of the final product: The quality of the app delivered by Movement is outstanding. It’s not just functional and good-looking; it’s also a powerful tool that has genuinely improved how we connect with and serve our community.

  
  

"For anyone looking to develop an app without the hassle and headache of managing every little detail themselves, I cannot recommend Movement enough. Their team will not just build what you ask for; they will be your partners in truly elevating your business."

For Hannah and her team, switching to Movement wasn’t just a platform decision—it was a business decision. One that allowed them to regain control, rebuild trust with their community, and deliver a far more seamless experience to their members.

By choosing the Done For You service, Hannah was able to avoid the overwhelm of piecing everything together and focus on what truly matters: content, coaching, and connection. Today, her new app is live, beautifully branded, and finally aligned with her mission to empower women through fitness—and she didn’t have to do it alone.

Ready to launch with ease? Our team has you covered so you can focus on the why, while we take care of the how.

Check out The Fit Club app or find Hannah on Instagram.

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Feeling inspired to create your own custom app?

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What is Movement?

Movement is the easiest way to create a custom branded app for your health, fitness and wellness content. All creation and management of your app is in your hands — no code, no developers, no big budget necessary!

Stay true to your look and feel with complete customization options. Custom subdomains, colors, layouts and styling mean your coaching app looks like you, not us.

Create and deliver courses, meditations, workouts, programs, articles and nutritional content to anyone, anywhere by sharing one simple link.

Find out more or sign up for a free account here.