For Tamara Rowles, supporting people through divorce isn’t just a profession—it’s a mission grounded in empathy, timing, and emotional resilience. After experiencing her own divorce, Tamara saw a critical gap in the support landscape: people needed help in the moment, not just during weekly therapy sessions or inside static forums. That realization led her to create Divorce Wave—the world’s first 24/7 on-demand divorce support app, designed to offer emotional guidance, grounded wisdom, and a sense of connection during life’s most turbulent transitions.

But turning that deeply personal vision into a beautifully branded, user-friendly app required a platform that matched her care with capability. That’s when she made the switch to Movement.

Can you describe your business and who you help?

I’m Tamara Rowles—also known as TamaraEsq—a licensed attorney, certified mediator, real estate agent, and executive divorce coach. I help people navigating divorce or separation find calm, clarity, and empowerment through every phase of the process. My mission is to provide on-demand emotional support and practical guidance to help clients move through conflict with grace, grit, and dignity—no matter how messy or overwhelming it may feel.

What led you to create an app with Movement?

I wanted to create an app to support and guide people through every phase of their divorce process, specifically the emotional waves that come when you're experiencing divorce or separation. Divorce Wave is the world's first 24/7 on-demand divorce support app.

Why did you choose Movement to create your own app?

I started with Passion.io and found that it wasn't quite the right fit. It didn't have the functionality I wanted. Movement was easy to use and allowed me to create a unique branded app in a fraction of the time and cost it would have taken me to design something similar with developers. I also loved that I could pull from stock photos to use in my content creations. Finally, the team at Movement was responsive and helpful and solved any problems that arose.

"Movement was easy to use and allowed me to create a unique branded app in a fraction of the time and cost it would have taken me to design something similar with developers."

Why did you choose Movement's Done for You Service rather than build it yourself?

The Done for You Service dialed in the design templates and the tagging so it made it very easy for me to duplicate content without breaking links or incorrectly tagging content. It saved me from a lot of trial and error and made the app visually appealing.

"The Done for You Service dialed in the design templates and the tagging so it made it very easy for me to duplicate content."

Would you recommend Movement to others? If so, why?

Yes, I would recommend it to others, but there's also a part of me that wants to gate-keep because I don't want others to know how easily they can create their own apps.

"There's also a part of me that wants to gate-keep [Movement] because I don't want others to know how easily they can create their own apps."

Is there anything else you'd like to share about your experience with Movement?

The team at Movement was really great to work with. They truly care about the product and listen to their customers when it comes to adding new features.

"They truly care about the product and listen to their customers when it comes to adding new features."

With Movement—and the help of the Done For You service—Tamara brought Divorce Wave to life faster and more affordably than she thought possible, without compromising on design or structure. Now, instead of relying on multiple tools or slow-moving platforms, she has a powerful, all-in-one space where her mission meets momentum.

For anyone building a digital product or community and support system that truly connects with people in their hardest moments, Divorce Wave is a powerful example of what’s possible when your platform works with you, not against you.

Check out the Divorce Wave App or find Divorce Wave on Instagram.

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Feeling inspired to create your own custom app to accompany a physical product?

Whether you’re ready to start creating your own coaching app or you just want to have a play with our clean, no-code branded app builder, you can get started for free to see how Movement can help you scale your online business and give your customers a better experience.

What is Movement?

Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps—without needing to code or piece together multiple tools.

Whether you're offering courses, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.

It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.

For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.

Find out more or sign up for a free account here.