Made with Movement

How Hypnotherapist Angela Howard made the MotherWell app in a weekend

Monica McCormick

4 min


Angela Howard, known as The Subconscious Mom and founder of MotherWell LLC, knows firsthand what it feels like to be a mom running on empty. As a Certified Hypnotherapist, mama to two young boys, and dedicated guide for women navigating stress, burnout, and disconnection, her work goes deeper than surface-level wellness. She leads moms to the root of what's keeping them stuck—through hypnotherapy sessions, subconscious rewiring, nervous system support, and cycle-breaking work—and helps them find their way back to a life that feels lit up, connected, and fully their own.

But to serve moms the way she knew they deserved, Angela needed more than a website. She needed all of her offerings in one place: where audio (including neuroscience-backed audios and EFT tapping videos), virtual gatherings, motherhood moon circles, healing resources, and community could all exist together—seamlessly, beautifully, and without compromise.

She'd been eyeing Passion.io, researching options, weighing up the leap. Then a friend pointed her toward Movement. A few days later, MotherWell was built and ready to launch—no developer, no months of back-and-forth, just a clean, intuitive platform that kept up with her vision from the start.




Can you tell us about our business and who you help?

I'm Angela, also known as The Subconscious Mom and founder of MotherWell LLC. I'm a Certified Hypnotherapist and mama to two amazing little boys.

I find so much purpose in helping moms get out of the cycles of stress and burnout so they can create calm connections with their kids without sacrificing their own happiness or needs. I want moms to live a lit-up life filled with more joy and deeper relationships—the way you were meant to experience it.

I lead women through my signature program, MotherWell, which is a 10-week holistic journey that encompasses mind, body, and spirit while also going deep—to the root—of why you're currently feeling challenged, stressed, stuck, or numb. MotherWell runs a couple times a year, and it's about going beyond surface-level fixes to really understand what's keeping you from the life you want.

I also offer 1:1 packages that include hypnotherapy sessions and tailored support for things like anxiety, binge-eating, confidence, and releasing mom guilt. Whatever you're carrying, we work through it together.


"I lead women through my signature program, MotherWell, which is a 10-week holistic journey that encompasses mind, body, and spirit…I also offer 1:1 packages that include hypnotherapy sessions and tailored support."




What problem were looking to solve before finding Movement?

I was really desiring the total package. A space where I could support moms in the fullness of their well-being with my audio offerings, virtual gatherings and healing resources.


"I was really desiring the total package."




What made you choose Movement over other platforms? Did you try any others?

A friend steered me to Movement after I had been researching some other options. I hadn't taken the leap on other platforms yet! But had been eyeing Passion.io.


"A friend steered me to Movement after I had been researching some other options."




What did you particularly like about using Movement?

I loved the concept of the web app that would still essentially function as a traditional app. The aesthetic was clean and the build seemed straightforward!


"I loved the concept of the web app that would still essentially function as a traditional app."




Would you recommend Movement to others?

Yes, 100%! I pretty much built my app and am nearly ready to launch after only just beginning a few days ago.


"I pretty much built my app and am nearly ready to launch after only just beginning a few days ago."





Angela came to Movement looking for the total package—one space that could hold everything MotherWell is and deliver it to the moms who need it most. What she found was a platform that made building that space feel less like a technical project and more like a natural next step.

In just a few days, she went from researching Passion.io to having a fully built web app ready to launch. No developers, no steep learning curve, no months of back-and-forth. Just a clean, intuitive platform that kept up with her vision from the very start.

Today, Motherwell is a dedicated space where moms can access Angela's audio offerings, join virtual gatherings, and find the healing resources that help them reconnect with themselves and their families. For a program built around going deep and doing the work, it deserved a home that felt just as considered.

For coaches, wellness practitioners or holistic healers building programs that go beyond surface-level solutions—whether that's nervous system work, somatic healing, cycle-breaking, or any modality that requires depth, community, and multiple content formats—Angela's experience shows what's possible when you find a platform designed to match the fullness of your work.

Check out the Motherwell App or find Angela, The Subconscious Mom on Instagram.


Ready to build an all-in-one space for your audio, courses and community?

Whether you've built an audience sharing professional expertise, have specialized knowledge people will pay for, or want to create an all-in-one community hub beyond social posts, Movement gives you the tools to monetize what you know—with video libraries, easy navigation, and subscription features built in.


What is Movement?

Movement is an all-in-one platform that helps coaches, educators, and community builders launch beautifully branded hubs and memberships—without needing to be technical or piece together multiple tools.

Whether you're offering courses, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.

It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.

For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.

Find out more or sign up for a free account here.

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