For fitness coach and nutritionist Tania Butkevich, health and wellness go beyond workouts—it’s about creating a space where movement, mindset, and nutrition come together. When she first started building her business, she was using Trainerize, but found it too limited for the kind of community she wanted to build. 

Tania envisioned an accessible, all-in-one space where her clients could access custom workout programs, her own recipes, fitness tips, and wellness education. That vision came to life when she discovered Movement, a platform that finally gave her the creative freedom to design and grow Strong & Aligned exactly the way she imagined.

Why Movement?

After trying multiple platforms like Trainerize and Playbook, Tania struggled to find something that combined design flexibility, affordability, and ease of use. Then, she discovered Movement:

“I have searched high and low for an app just like this where I can customize it, make it my own, but not spend thousands of dollars doing it.”

"I was already using Trainerize–however, I was creating a community, not just 1:1 clients (Trainerize in my opinion is more 1:1 focused). I wanted to create programs and offer more, like recipes, videos tips, sharing wellness videos all in one place."

“I absolutely love that I can design the appearance of the app, really make it personalized! I've done a lot of research on different apps, and as someone who's creative, I loved the design aspect. Also, when it came to pricing, Movement definitely had a more appealing price point where I can offer affordable subscriptions!”

Creating an All-in-One Fitness & Wellness Experience

With Movement, Tania was able to bring her ultimate vision to life–combining everything she offers into one seamless experience for her clients:

“I wanted a one-stop shop. I wanted a macro calculator. I wanted to be able to create a community. I wanted to have all my recipes in one spot. I wanted it to be easy to upload programs and recipes at my fingertips. And Movement allows me to do just that.”

“My workout programs I spend hours doing, which if you're a personal trainer, you know how long these programs take to do. And I wanted a place where customers can go and choose their own programs, choose different splits, do home and gym programs. And honestly, Movement has made it so easy for me to do just that.”

Building a Community and a Brand

Tania’s Strong & Aligned app isn’t just a place to train–it’s a complete ecosystem for women who want to move, eat, and live well.

“With Movement, I loved that I can offer multiple programs, personalize and design them, offer a recipe section and I can create other wellness and fitness tips in the app as well! Like a library of resources.”

“I wanted to offer lower subscription rates for my clients. I wanted to make it more affordable for them, grow a bigger community, and not make it too high of a price point. And with Movement, I was able to do that because their price point is affordable. Not only that, I was able to customize it and truly make it my own for a reasonable price.”

Experience with the Movement Team

“The team is so great. Any questions I have they're right there. They're easy to talk to. They're there to help you. And you're able to recommend some features that they can work on and add for you."

"The team is honestly super amazing, and because you're on your own creating this app, it's so nice to have a support team there to help you with any questions you have.”

The Results

With Movement, Tania created exactly what she’d envisioned—a fully customized, beautiful, and affordable fitness, wellness, and nutrition platform all-in-one that helps her grow her community and business.

“With so many app options out there, I know it can be overwhelming, but Movement for me especially, it really created something special. It created a one-stop shop for my clients, and that's exactly what I was looking for. I didn’t have to pay thousands of dollars to create this app. I just had to find the right app for me, and that was Movement.”

Since launching her app with Movement, Tania has built a motivating wellness community and a professional, fully branded fitness app—without the high costs or complexity of traditional app development platforms. Strong & Aligned offers everything in one place: workouts, programs, recipes, and resources that empower women to live stronger, healthier, and more balanced lives. For fitness coaches and trainers looking to move beyond 1:1 coaching and create their own scalable fitness or nutrition app, Tania’s journey shows what’s possible when you have the right tools to match your vision.

Check out the Strong & Aligned app or find Tania on Instagram.

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Feeling inspired to create your own custom app?

Whether you’re ready to start creating your own app or you just want to have a play with our clean, no-code app builder, you can get started for free to see how Movement can help you expand your business online.

What is Movement?

Movement is the easiest way to create a custom branded app for your health, fitness and wellness content. All creation and management of your app is in your hands — no code, no developers, no big budget necessary!

Stay true to your look and feel with complete customization options. Custom subdomains, colors, layouts and styling mean your coaching app looks like you, not us.

Create and deliver courses, meditations, workouts, programs, articles and nutritional content to anyone, anywhere by sharing one simple link.

Find out more or sign up for a free account here.