When a psychologist told Sabina Hasselgren she had "Sabina-ADHD"—a category of her own—she was 39 years old, on sick leave, burned out, and on antidepressants. She had spent her career working in psychiatry and schools, held a university degree in Social Pedagogy within the field of disabilities, and still hadn't recognized what was happening inside her own mind.

The diagnosis changed everything. Not because it gave her a label, but because it gave her a question worth asking: who is she, beneath all the striving?

She left her school job at the start of 2021 to build what she wished had existed for her: a space where women with ADHD could find inner calm, understand themselves more deeply, and stop feeling like the problem. Today, Sabina runs Pausknappen ("The Pause Button")—available as the Mindful ADHD Woman app—a meditation membership built around daily tools, audio content, and community designed specifically for the brain that won't be still.

Getting there took years of trying platforms that came close but couldn't hold what she was building. Passion.io looked less like an app and more like "an ugly box of folders." Movement was the first platform that gave her an app that actually looked like one, plus something she'd never found anywhere else: a team that took her ideas seriously, remembered what she'd asked for, and kept delivering.

"I've been on several major platforms… It feels like I have a business partner in the Movement support team. I've never experienced that before."

Can you tell us about your business and who you help?

I help women who suspect they have ADHD/ADD or have recently been diagnosed in adulthood. Women who have moved through life being hard on themselves, feeling different, feeling wrong, believing that they themselves are the problem. Many live with an inner stress, anxiety, and low self-esteem, struggling daily to keep up with everyday life while suppressing their own needs. It often ends in burnout and sick leave. When she finally receives her ADHD diagnosis, she no longer knows who she is—because she has never really been herself.

The reason I do what I do is that when I received my own ADHD diagnosis at 39—at a time when I was on sick leave, burned out, and on antidepressants—I discovered that the help available focused on functioning in society: routines, external structures, and goal-setting. Nowhere was there help for understanding all the patterns and habits built up over a lifetime of struggling and feeling wrong. There was no help for understanding who you are beneath all that striving, or how to find inner calm and release the stress that is always present when your mind is never quiet.

Today I run a membership service called Pausknappen—where I've created a library of ADHD meditations designed for a brain that won't be still, alongside mindfulness exercises and daily push notifications with words that uplift, strengthen, and calm. I also offer a larger online program that helps women with ADHD find their way back to who they truly are—beneath who they've been forced to become just to get through life.

My method doesn't start with external structures, because my clients are already good at pushing through. It starts from within—she learns to pause and trust her inner voice so she can get to know herself, not just what ADHD means. Because she is not a diagnosis—she is herself, with all of her pieces, both her challenges and her strengths.

"Today I run a membership service called Pausknappen—where I've created a library of ADHD meditations designed for a brain that won't be still, alongside mindfulness exercises and daily push notifications with words that uplift, strengthen, and calm."

What problem were you facing before using Movement?

I have tried many platforms and even had an app on the App Store and Google Play. But there were often bugs, a lot of work on my end, and it was hard for my clients to navigate the app. It was expensive but still not good. And honestly, even the app—Passion.io (which was supposed to be an app) didn't feel or look like an app. It looked like an ugly, clunky box of folders. The various websites I tried—Zenler, Kajabi, Webbas—didn't solve what I needed when it came to my meditations and audio tracks, and it felt clunky to have to open a website just to listen. For my clients, it's important that things are simple, clear, and visually appealing.

Support has also always been a struggle. Either hard to reach, or unable to change the fixed structure of the platform, or both. It felt locked and boxed in. Many platforms also had limited payment solutions, which meant I had to do a lot manually—setting up buttons and letting customers in after the fact.

"Passion.io (which was supposed to be an app) didn't feel or look like an app. It looked like an ugly, clunky box of folders."

Why did you choose Movement to create your app?

What first caught my attention was how beautiful it looked and how I could make it truly my own, without dealing with the App Store and Google Play. When I joined, I was on Passion.io, and the difference is night and day—both in how I can shape the app to feel like mine, and in the support, and in how easy it is to build and create. And the app actually looks like an app—the previous one definitely didn't.

My mind moves fast and I want everything done yesterday—I have lots of ideas and plans, and at Movement they're met with respect and genuine curiosity from the support team, which is just wonderful. On several occasions, I've later received a spontaneous message saying "Hey Sabina, guess what? That thing you asked for is now available." They actually remember what I've mentioned wanting. I've never experienced that before.

Something else I appreciate is that the support team seems to keep an eye on what the AI bot answers and can step in to correct things if something has gone wrong. And if different people from support give conflicting answers—which can naturally happen—there's no hesitation to apologise, look into it, and come back with the right answer. I really appreciate this, because we're all human and it's not easy to know everything happening on a platform that is constantly being improved.

"What first caught my attention was how beautiful it looked and how I could make it truly my own —without dealing with the App Store and Google Play. When I joined, I was on Passion.io, and the difference is night and day—both in how I can shape the app to feel like mine, and in the support."

How has Movement helped you grow, simplify, or scale?

Movement has made it easy to complete purchases thanks to the different payment solutions. It's also helped me better understand my clients' needs through the forms feature, where I can ask questions and therefore meet my clients better—both in my marketing and in what I include in the app.

Being able to drip content and pages is something my clients appreciate a lot, because they receive reminders about the program—which I also use as a marketing point—and it means they remember to go in and complete today's task. They also can't skip ahead and do everything at once, which actually calms down the "high-achieving ADHD woman" who wants to be done as fast as possible.

"Movement has made it easy to complete purchases thanks to the different payment solutions. It's also helped me better understand my clients' needs through the forms feature."

What features have been most useful for your work?

Oh, everything! But seriously, the scheduling and now the segmentation. I love it. Segmentation means I can advertise directly inside the app without disrupting existing members or people who've already purchased. They don't see that section, while newcomers who aren't yet members get a clear explanation of how they can become one.

I'm also so grateful to be able to use push notifications as a member benefit—I'm convinced this will make a huge difference. For my clients, it works better than email. She doesn't have to deal with an overflowing inbox and receives the message directly on her phone, and I don't have to duplicate work.

Having the community inside the app means I keep my clients in one place and don't have to jump between platforms myself. The drip and draft features mean I can prepare content far in advance without needing to be there live when something goes out.

As a Swedish speaker, the translation throughout the app is excellent—you can't tell that the app isn't natively in Swedish. And being able to write to support in Swedish saves a huge amount of time.

"The scheduling and now the segmentation. I love it. I'm also so grateful to be able to use push notifications as a member benefit—I'm convinced this will make a huge difference. For my clients, it works better than email."

What would you tell another coach or creator considering Movement?

I wholeheartedly recommend Movement as a platform—truly from the heart.

There are of course some bugs here and there, but that's the case everywhere. The difference with Movement is that you get help quickly, bugs get fixed, and you're never left alone. I've felt abandoned on other platforms, but here, help is available around the clock and you can almost always reach a real person behind the screen—even if the AI bot is the first stop.

Movement is constantly evolving, and they listen to those of us using the platform—they take in our ideas and see what they can make happen. I've never experienced that before, and I've been on several major platforms. I love that it feels like I have a business partner in the support team, helping me develop my app and figure out the best way to set things up for my clients.

And having my own app on my clients' phones—while not having to deal with Google Play and the App Store—is just brilliant.

"Movement is constantly evolving, and they listen to those of us using the platform—they take in our ideas and see what they can make happen. I've never experienced that before, and I've been on several major platforms. I love that it feels like I have a business partner in the support team."

For mental health coaches, mindfulness instructors, and wellness creators looking to build a meditation or membership app—without developers, without the clunky App Store approval process, and without piecing together multiple platforms, Sabina's story is proof it's possible. She built the Pausknappen membership entirely by herself, in Swedish, on a platform that supports multilingual creators, drip content, push notifications, community, and audio libraries out of the box.

"I love that it feels like I have a business partner in the support team, helping me develop my app and figure out the best way to set things up for my clients."

Explore the Mindful ADHD Woman app or find Sabina on Instagram or website: sabinahasselgren.se.

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