Most cat behavior problems aren't actually behavior problems, they're communication gaps. Lauren, a Certified Cat Behavior Counselor with nine years of experience, built her practice around that belief. Jess Caticles, a Clinical Pet Nutritionist, built hers around another: that what a cat eats shapes everything from mood to mobility, and most cat parents are making those decisions without nearly enough support.

Together, they created Purrfectly Feline—a one-stop membership for cat parents who want behavior, nutrition, and training guidance that's actionable, accessible, and actually built around the realities of life with a cat. The vision was always clear. The problem was the business model they'd been forced into: premium, standalone courses that were difficult to convert, exhausting to market individually, and left no room for the kind of community they knew their members needed.

Movement changed that entirely.

Can you tell us about your business and who you help?

We are Lauren and Jess, the creators of Purrfectly Feline. Lauren is a Cat Behavior Consultant and trainer, and Jess is a Clinical Pet Nutritionist. We're so incredibly passionate about helping other cat parents (like ourselves!) give their cats the happiest, healthiest lives possible.

Our app is a one stop shop for cat parents looking for behavior, diet and training support through actionable step-by-step courses, live Q&As, as well as through an amazing community.

"Our app is a one stop shop for cat parents looking for behavior, diet and training support through actionable step-by-step courses, live Q&As, and an amazing community."

What problem were you facing before using Movement?

Before using Movement, we were bogged down by creating online courses that we then had to market separately. And in order to make it worth our while, we had to sell them at a premium price of hundreds of dollars apiece. These became difficult to convert and having to do so much tailored marketing was exhausting. Plus we didn't have the opportunity to create a supportive community of cat parents, unless we wanted to add in more work by setting up and paying for more tech.

"Having to do so much tailored marketing was exhausting and we still didn't have the opportunity to create a supportive community of cat parents."

What made you choose Movement over other platforms? Did you try any others?

We tried one other app platform before Movement, but it was much more expensive and did not allow for enough customization to do what we really wanted to. We were so happy to find Movement and were even able to set up a video call with someone who walked us through everything before purchasing.

"We were even able to set up a video call with someone who walked us through everything before purchasing."

How has Movement helped you grow, simplify, or scale?

Movement has simplified our business immensely. It has made it easier for us as well as for our clients. No more bulky software and having to pay for multiple subscriptions to piece it all together. We went from having to charge hundreds of dollars per course, to charging $29/month for everything! So our cat parents are ready to face any challenge and can focus less on scouring the Internet for inadequate, incomplete advice, and more on enjoying their time with their cat. Plus they get to be part of a supportive and like-minded community of cat parents who are on the same path as they are, which is absolutely invaluable. It's a no-brainer.

"Movement has simplified our business immensely. It has made it easier for us as well as for our clients. No more bulky software and having to pay for multiple subscriptions to piece it all together."

What features or aspects of Movement have been most useful for your work?

There are a lot of things to love about Movement. They have great customer service, which is always SO important to business owners, and increasingly difficult to find these days. We love a lot about Movement, it's super user friendly and it was very easy for us to get started without having to spend a bunch of time learning to use it.

It's simple and intuitive, but also allows you to customise things how you want it. We were able to make our app look so beautiful and on-brand for us. We were even able to make separate sections for recommended products, our courses, progress tracking and self-care tools. We created pages that show results from our quiz platform which integrated seamlessly into our app promotion and 14-day free trial.

"It's simple and intuitive, but also allows you to customise things how you want it—we were able to make our app look so beautiful and on-brand for us."

What would you tell another coach or creator considering Movement?

We would definitely recommend Movement to other coaches and creators looking to simplify and scale their business, plus receive superior customer support while doing so.

"We would definitely recommend Movement to other coaches and creators looking to simplify and scale their business plus receive superior customer support while doing so."

Lauren and Jess didn't set out to build a tech product—they set out to make professional cat behavior and nutrition advice actually reachable for everyday cat parents. Before Movement, their expertise lived inside premium one-off courses that were difficult to convert and even harder to market.

What they built instead is something far more valuable: a single, beautifully branded space where cat parents can work through step-by-step courses on behavior, nutrition, and training, get real-time support from live Q&As, and find their people inside a private community of cat lovers who genuinely get it.

Purrfectly Feline is proof that Movement isn't just for fitness coaches and wellness creators—it's for any specialist with deep expertise, a clear audience, and a vision for what accessible, community-led support could look like. For any expert sitting on years of knowledge and wondering if an app could work for their niche, Lauren and Jess have already answered that question.

Check out Purrfectly Feline and see what they've built for cat parents everywhere.

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Ready to turn your expertise into an accessible membership your clients actually want to come back to?

Whether you're a pet behaviorist, trainer or specialist educator juggling courses, premium price tags, and scattered platforms that were never built to hold courses and community in one place, Movement helps you create a single all-in-one home for everything—courses, live Q&As, community, and resources—at a price point that works for your members and your business. Go from hundreds per course to one membership your clients can't imagine life without.

What is Movement?

Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps and memberships—without needing to be technical or piece together multiple tools.

Whether you're offering courses, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.

It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.

For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.

Find out more or sign up for a free account here.