Jennifer Cornelius, founder of Pure Lifestyle Wellness, was tired of building her business on someone else's foundation. For years, she used a platform designed for wellness practitioners, but her clients were logging into another company's brand—not hers. She was limited by their structure, their forms, and their way of doing things, with little room to bring her full vision to life. Meanwhile, she was spinning her wheels on social media and newsletters, reaching only a handful of people despite all her effort.

Jennifer knew she needed a one-stop shop to house all her content and nurture a real community, but every platform she explored was either too complicated or too expensive—until she discovered Movement. 

Now, two years later, Jennifer has created a fully branded space where she hosts courses, programs, bonus content, and community engagement—all without being "nickel and dimed" for additional features. Movement hasn't just changed how she delivers her programs; it's transformed how she runs her entire business.

Can you share a bit about your business and what led you to create an app with Movement?

My name is Jennifer and I am the founder of Pure Lifestyle Wellness. When I started growing my online business, I knew I needed a space where I could host my programs and truly engage with my online clients. I had been using a platform specifically made for wellness practitioners, but it never really felt like mine. My clients were logging into someone else's brand, and I was limited by that brand structure, their forms, and their way of doing things. There just wasn't much room to grow or bring my full vision to life.

I was also tired of spinning my wheels on social media and writing blogs and newsletters and only getting about five people to see my content. I wanted to create a one-stop shop to house all of my content and nurture a community of like-minded members to engage and encourage one another.

"I had been using a platform specifically made for wellness practitioners, but it never really felt like mine. My clients were logging into someone else's brand, and I was limited by that brand structure, their forms, and their way of doing things. There just wasn't much room to grow or bring my full vision to life."

Why did you choose Movement to create your own app?

I came across Movement about two years ago while scrolling on Facebook. I had clicked on an ad for another coaching app, but the investment was more than I was ready to make at that stage in my business. After that, I started seeing a lot of "create your own app" ads, and I looked at several platforms, but none of them felt truly all-in-one or even affordable until I came across Movement.

I looked at other platforms, but they were too complicated for me to understand and the pricing was not in line with what I was looking to pay. What I particularly liked about Movement was that the team was responsive and very helpful when I had initial inquiries.

“I looked at several platforms, but none of them felt truly all-in-one or even affordable until I came across Movement.”

What do you love most about using Movement?

What I love most is that Movement allows me to create a fully branded space for my community. I can host all of my courses, programs, bonus content, and resources in one place. I get to offer a community chat and integrate some of the other tools that I already used in other areas to be able to give my clients a complete wellness experience in one place. And I can do all of that without being nickel and dimed for additional features. I love that.

The interface is easy to navigate and the tutorials are very handy. Steve and his team went above and beyond to help my vision come to life.

"What I love most is that Movement allows me to create a fully branded space for my community. I can host all of my courses, programs, bonus content, and resources in one place."

How has Movement changed how you run your business?

Using Movement has completely changed how I run my business. I'm able to offer programs at different levels, support my clients both individually and as a community, and create a calm, focused space where they can step away from the noise and hone in on their wellness.

"Using Movement has completely changed how I run my business. I'm able to offer programs at different levels, support my clients both individually and as a community, and create a calm, focused space where they can step away from the noise."

Would you recommend Movement to others? If so, why?

Yes, I already have. If you're a coach or a business owner looking for a platform that gives you flexibility, ownership, and real support, I highly recommend Movement. It's been a game changer for me and my business.

"If you're a coach or a business owner looking for a platform that gives you flexibility, ownership, and real support, I highly recommend Movement."

Jennifer Cornelius's journey with Pure Lifestyle Wellness shows what's possible when you move from building on someone else's platform to creating your own branded space. By choosing Movement, Jennifer stopped spinning her wheels on scattered social media efforts and instead built a true one-stop shop for her wellness community. She now delivers courses, programs, resources, and community engagement—all under her own brand, without complicated interfaces or paying extra for every feature. As Jennifer puts it: "It's been a game changer for me and my business." Ready to create your own fully branded wellness hub? Get started with Movement for free today.

Check out the Pure Lifestyle Wellness app or find Jennifer on Facebook.

⋯

Ready to build an all-in-one wellness platform for your community?

Whether you’re ready to start creating your own coaching app or you just want to have a play with our clean, drag and drop app builder, you can get started for free to see how Movement can help you scale your online business and give your community a better user experience.

What is Movement?

Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps—without needing to code or piece together multiple tools.

Whether you're offering courses, workouts, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.

It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.

For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.

Find out more or sign up for a free account here.