When you’re building something as personal and purposeful as Proud MVMT, you need more than a place to host programs—you need a platform that reflects your mission and grows with your community. For Mal Irvine, that mission was clear: create an affirming, empowering fitness space for the LGBTQ+ community and keen allies navigating pre- and post-top surgery. But their old platform couldn’t keep up—limited features, clunky progress tracking, and no room to scale. That’s when Mal switched to Movement and used the Done For You service to bring their vision to life—gaining the flexibility, customization, and professionalism they needed to grow Proud MVMT without compromise.

What kind of business do you run and who do you help?

Proud MVMT is a platform that specializes in pre and post top surgery training for the LGBTQ+ community and keen allies. With a focus on accessibility, education, and joyful movement, Proud Movement offers structured programs and affirming social media content designed to empower, uplift and educate.

What were you using before Movement, and what wasn’t working?

I was using Kajabi and I felt very limited with what I could do. I'm so excited to be able to use all the cool features that Movement offers.

The thing that bothered me about Kajabi was the fact that clients couldn’t track weights and their progress very easily. It’s very much designed for online courses which is great but I wanted a platform that was more versatile. Being able to have programs where clients can track things like weight and reps etc. is so much better.

"I knew that if I wanted to keep growing my business that I couldn’t stay with Kajabi forever. It was a good starting point but I’m happy to say bye to Kajabi soon!"

What did you like about Movement compared to other options?

The customization!

"No platform I looked into was able to do everything Movement can do. A huge reason I made the transition over was because Movement offers more growing room for my business."

I’m excited to set up a membership page, have one-off programs, courses, meditations all in my own customized platform. The fact that everything is customized to my brand is so appealing and makes everything look so professional (and people are drawn to professional).

I know my business has growing room with Movement and that’s very exciting. Versatility is the thing I love most about this platform. Also the crew seems wonderful and I feel very taken care of as I go through this build with you guys.

Why did you choose Movement’s Done for You Service rather than build it yourself?

I chose the Done For You service because I wanted the professionals to do what they do best and it allowed me to truly focus on my strengths...which is making content. I also liked how the Done For You service was a fairly quick process, something that would have taken me 6 months on my own has only taken about 6 weeks. 

"I’m blown away with how smooth the process has been thus far and I would recommend Movement to other creators as well."

What changed for your business after switching to Movement?

Monthly platform cost will be much lower, clients will be able to track they're weights etc, engagement will be better because of the community.

The cost of Movement is much lower per month which I’m definitely not complaining about! This will help me have more money a month to put towards growing my business!

"I'm just excited that this app will feel like my own little community all in ONE PLACE."

What would you say to another coach who’s considering switching to Movement?

So far I'm loving how responsive the team is! I feel like they genuinely care about making my app look amazing and making sure everything is exactly how I want it to be.

"I'm very excited to expand my business with this platform."

Today, Mal’s business is scaling with confidence—on a fully customized platform that’s as versatile as the programs they create. With better tools, a lower monthly cost, and a professional brand experience that reflects what Proud MVMT stands for, Mal finally has a platform that feels like home. One app, one space, one powerful mission—and we’re proud to be part of it.

Ready to launch with ease? Our team has you covered so you can focus on the why, while we take care of the how.

Check out Proud MVMT app or find Mal on Instagram.

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Feeling inspired to create your own custom app?

Whether you’re ready to start creating your own app or you just want to have a play with our clean, no-code app builder, you can get started for free to see how Movement can help you expand your business online.

What is Movement?

Movement is the easiest way to create a custom branded app for your health, fitness and wellness content. All creation and management of your app is in your hands — no code, no developers, no big budget necessary!

Stay true to your look and feel with complete customization options. Custom subdomains, colors, layouts and styling mean your coaching app looks like you, not us.

Create and deliver courses, meditations, workouts, programs, articles and nutritional content to anyone, anywhere by sharing one simple link.

Find out more or sign up for a free account here.