Monica McCormick
Océany Viau and Dominique know what personal attention does for a Pilates practice. At Le Studio Wellness, their eight-reformer studio in Québec City, it’s the whole point. The challenge was bringing that same feeling to women practicing alone at home, without betting big on apps that cost more and offered less.
So they built their own on Movement. Pilates Chez Soi is a home Pilates app for active women, with a week-by-week beginner program, a foundations series on breathing and placement, guided meditations and a community where members can ask questions and share small wins. Using Movement’s templates and AI chat assistant, they were able to bring it to life quickly, and they’re now weeks from launch.
Tell us about your business, who you help, and what makes you passionate about what you do.
We run Pilates Chez Soi, a home Pilates app for active women who want to move better, build core strength and feel amazing in their bodies, all without a complicated routine! Our teaching is clear, progressive and rooted in real practice. We also own a reformer Pilates studio (Le Studio Wellness in Québec City), so we really know our stuff. What we love most is helping people build habits they actually enjoy keeping.
“What we love most is helping people build habits they actually enjoy keeping.”
What problem were you facing before using Movement?
Before Movement, we needed a platform that would let us test the market without breaking the bank. Most of the apps we looked at had far fewer features and cost a lot more, which just wasn’t realistic for a startup. We needed room to experiment, and that felt out of reach.
“We needed room to experiment, and that felt out of reach.”
What made you choose Movement over other platforms?
Movement’s app builder is seriously fun to use! Building our app has been simple, smooth and genuinely enjoyable. We feel like we can create exactly what we have in mind. The templates are a huge help, and with hundreds to choose from, there’s always a great starting point. And the AI chat assistant is incredibly capable. We love it, and it’s been a real help every step of the way.
“Movement’s app builder is seriously fun to use! Building our app has been simple, smooth and genuinely enjoyable. We feel like we can create exactly what we have in mind.”
How has Movement helped you grow, simplify, or scale?
Our app isn’t launched yet, but we’re excited because it’s coming in just a few weeks! What we can share is how fast we went from idea to app. We were able to build our app very quickly, which set us up for an efficient, well-prepared launch.
“We were able to build our app very quickly, which set us up for an efficient, well-prepared launch.”
What features or aspects of Movement have been most useful for your work?
The AI chat assistant is a standout. It’s genuinely helpful and makes problem-solving so much easier. We also love the templates, which give us a wonderful starting point to design our app.
“The AI chat assistant is a standout. It’s genuinely helpful and makes problem-solving so much easier. We also love the templates, which give us a wonderful starting point to design our app.”
What would you tell another coach or creator considering Movement?
Don’t be afraid to start small and test your idea. The right platform should make it easy to experiment, learn fast and keep the fun in building your business.
“Don’t be afraid to start small and test your idea. The right platform should make it easy to experiment…”
For Pilates studio owners and instructors, the teaching is already there. What’s harder is recreating the feeling of the studio for someone practicing alone in their living room. Océany and Dominique have built that into Pilates Chez Soi, with progressive programs members can follow at their own pace and a community where, in their words, there are “no silly questions, no pressure, and above all, no comparisons.”
Pilates Chez Soi launches in the coming weeks, so follow @pilateschezsoi__ to see it go live.
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Ready to build your own Pilates app?
Whether you run a reformer studio, teach mat classes or coach clients one on one, Movement lets you bring your teaching into your own branded app. Programs, on-demand classes, community, push notifications and Stripe payments all live in one place, designed to look and feel like your studio.
Start small, test your idea and grow it into something your members love coming back to.
What is Movement?
Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps and memberships—without needing to be technical or piece together multiple tools.
Whether you're offering courses, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.
It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.
For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.
Find out more or sign up for a free account here.
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