Made with Movement

From Fitr to fully branded app: Building Papa Power Hour with Movement's Done For You service

Monica McCormick

4 min


Martin knows what it means to be a busy parent trying to stay on top of your health. Between the demands of family life and everything else pulling at your time, fitness often ends up at the bottom of the list and that's exactly the gap Papa Power Hour was built to fill.

He created an online training program that meets parents where they are. Strength and conditioning, home workouts with minimal equipment, bodyweight training, and a beginner-friendly one-month challenges, all designed to be simple enough to fit into a busy life, and effective enough to make a real difference. The kind of program that helps you feel stronger, move better, and actually keep up with your kids.

The problem wasn't the program. It was the platform. Fitr and the other tools he'd tried just couldn't hold what he was trying to build and for a coach putting that much care into his clients, that gap was hard to ignore.

Movement's Done For You service changed that. The team came in with a plan, built the foundation, and handed Martin something he could genuinely be proud to put his name on.




Can you tell us about our business and who you help?

I run Papa Power Hour an online training program designed specifically for dads who want to get stronger, feel better, and show up as the best version of themselves for their families. Life as a dad is busy, and finding time to prioritize your health can feel impossible. Papa Power Hour is built around that reality,  giving dads the structure, support, and programming they need to make fitness work around their life, not the other way around.

"Papa Power Hour is built around that reality,  giving dads the structure, support, and programming they need to make fitness work around their life, not the other way around."




What led you to create an app?

"The conventional training platforms just didn't give me the flexibility to deliver the kind of value I wanted for my clients."


"The conventional training platforms just didn't give me the flexibility to deliver the kind of value I wanted for my clients."




Why did you choose Movement's Done For You service rather than build it yourself?

As a one-man show, I decided to pay a premium for the service because I needed a true partner—and luckily I found it in Movement. From day one, their team guided me through the setup with a clear project plan and simple steps. They built the base of my app in the background and when I stepped in I already had a strong starting point to make it my own.


"As a one-man show, I decided to pay a premium for the service because I needed a true partner—and luckily I found it in Movement. From day one, their team guided me through the setup with a clear project plan and simple steps."




What stood out most about working with the Movement team?

The biggest difference compared to all the other platforms I worked with so far is their customer service. Steve, Rory, Matt and the whole team don't just feel like an app provider. They feel like a business partner. They respond fast. They're supportive even when I'm stressed and they made the whole process collaborative and enjoyable.


"The biggest difference compared to all the other platforms I worked with so far is their customer service… the whole team don't just feel like an app provider, they feel like a business partner. "




Would you recommend Movement to others?

I couldn't ask for a better partner. If you're on the fence, give Movement a go. I can highly recommend it.


"I couldn't ask for a better partner. If you're on the fence, give Movement a go. I can highly recommend it."





Martin came to Movement looking for more than a platform, he needed someone in his corner. As a one-man show, every decision carries more weight, and investing in the Done For You service was a deliberate choice to do things properly rather than piece it together alone.

What he got back was exactly that. A structured project plan, a foundation built properly in the background, and a finished product he could step into and make his own. The team communicated clearly, moved quickly, stayed supportive through the stressful moments, and made the whole process feel less like a transaction and more like a genuine collaboration. Papa Power Hour launched with a foundation Martin was proud of—and a partner he could actually rely on.

For the dads building businesses solo, trying to show up for their clients the same way they show up for their families, you don't have to figure it all out alone.

Check out the Papa Power Hour App or find Martin on Instagram.


Ready to gather your all of your resources into one beautiful, scalable platform?

Whether you're a mindfulness coach, breathwork guide, or wellness practitioner juggling multiple course platforms and tools that don't align with your vision, Movement helps you create a single all-in-one home for everything—sessions, courses, programs, and community—with the design quality and ease of use you've been searching for. Go from scattered to scalable in a weekend.


What is Movement?

Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps and memberships—without needing to be technical or piece together multiple tools.

Whether you're offering courses, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.

It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.

For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.

Find out more or sign up for a free account here.

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