When a few friends started playing panna on the streets of Copenhagen, they never imagined it would spark a global movement. Over the last decade, Pannahouse has grown from local pickup games to an international street football platform—mixing creativity, culture, and community impact. Their mission? To make panna more than a sport: a tool for connection, self-expression, and change.

But as their following grew worldwide, one challenge remained: the culture was scattered across social media, with no true home for players to learn, connect, and grow together. That’s where Movement came in.

What kind of business do you run, and who do you help?

At Pannahouse, we run a global street football movement rooted in creativity, culture, and community. What started as a group of friends in Copenhagen has grown into an international platform—one that mixes high-level balling with real-world impact.

We attract a lot of young people from underrepresented or underserved backgrounds, but what makes Pannahouse special is the mix—we bring people together across cultures, languages, and social realities. It's a diverse melting pot where everyone belongs, and the ball is the common language.

Through our core pillars—Athletic Engagement, Digital Outreach, and Community Empowerment—we promote panna not just as a sport, but as a tool for health, growth, and global connection. We host local sessions, world championships, and everything in between—with the goal of building a long-term, structured platform that inspires both community and personal legacy.

But panna isn't just about winning—it's about expression. It's creativity, rhythm, music—street soul. We celebrate individuality just as much as mastery, because panna is a culture that lives and breathes through the people who play it.

"With our digital academy, we're now making that experience global—giving people everywhere access to the same energy, knowledge, and inspiration that fuels our work in Copenhagen. "

For those who can't physically be here, it's a way to feel seen, connected, and part of the family. And for those who want to support the movement, it offers a way to join and help grow something that matters.

We're not just building moments—we're building a movement that lasts. We see it as the next step in creating a global movement—not just for panna players, but for changemakers, leaders, and anyone who believes in the power of street culture to unite people and change lives.

What were you using before Movement, and what wasn't working?

We've always used social media to make the culture accessible—sharing tutorials, highlights, and stories that inspire people to play. It's a big part of how we spread the movement. But we were missing something deeper.

Everything was scattered. People could follow us, get inspired, maybe try a few moves—but there was no clear next step. No real place to learn properly, to connect with others, or to grow with the movement over time.

Street football has always been a free and open culture—and that's something we'll never lose. But we also wanted to give people a way to support it, if they choose to. Now, with the platform, they can be part of it in a more concrete way—learning directly from the best, supporting the movement, and growing with us at the same time.

"Most tools out there weren't built for that. They didn't reflect the creativity, the rawness, or the long-term vision we're trying to build. We needed a place that felt like home—and a platform that could carry both the culture and the community forward."

What stood out to you about Movement compared to other options? 

For us, just starting out on the platform, what really stands out is the flexibility. Movement gives us the freedom to test things, experiment with new formats, and quickly create value for our community members—without needing a big tech setup or long development time.

"It gives us space to be creative, fast, and community-driven—just like we are on the streets."

The platform also makes it easy to share deep knowledge from the world's best panna players, while staying true to our voice and visual style. And it offers a clear, meaningful way for people to support the culture, without losing the authenticity or openness that defines Pannahouse.

What changed for your business after switching to Movement?

To be honest, we've only just started using Movement—so it's too early to talk about big changes. But what we do know is that it fits with our vision.

"It gives us a place to build something long-term, where people can learn, support, and grow with the culture in a more structured way. That's something we've wanted for a long time—and Movement gives us the tools to start shaping that space."

What would you say to another coach who's considering switching to Movement?

l'd say if you're trying to build something bigger than just content—if you're building a culture, a community, or a movement—then Movement is 100% worth exploring.

"It gives you the tools to create real value for your people, without needing a full tech team or a complicated setup. You can test ideas, share deep knowledge, and give your community a place to belong and grow—all under your own vision."

And if you're someone who believes that sport, art, or whatever you do is more than performance—that it's about connection, identity, and impact—then Movement will feel like home.

With Pannahouse Academy now live on Movement, the team finally has a digital home that reflects their vision. A place where players worldwide can train with the best, connect with a global community, and support the culture they love without losing its authenticity.

For Pannahouse, this is just the beginning. Their movement is no longer limited to the streets of Copenhagen—it’s in the pockets of players everywhere. And with Movement powering their platform, they’re ready to take street football further than ever.

Ready to launch with ease? Our team has you covered so you can focus on the why, while we take care of the how.

Check out the Pannahouse Academy or find Pannahouse on Instagram.

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