Monica McCormick
Drs. Nichelle and Antonio Gurule are chiropractors, movement specialists, and parents homeschooling four kids in Colorado. The inspiration behind Rewired Kids started at home. Their own child was struggling, and the brain training program Nichelle built for him changed how his nervous system was functioning, and changed their whole household in the process. She didn't want to keep those answers to herself.
Every week at their Live Loud Chiropractic practice, parents walk in having tried everything and still feeling like something isn't right. Clinic visits are expensive, specialist waitlists are long, and most families who need primitive reflex integration, vision therapy, and vestibular work simply can't access it.
So they built Rewired Kids: a brain training app with over 350 clinical-grade videos, personalized tracks for ADHD, emotional resilience, bedwetting, and sensory processing, in a workout-style format that no other platform could hold.
Built alongside her husband, with no outside developers and no code, Rewired Kids went from a personal mission to a fully functioning brain training app on Movement, and launched to record numbers. This is how it came together.
What is Rewired Kids?
Rewired Kids is a brain training app for children, built by Dr. Nichelle Gurule and her husband. It's designed around primitive reflex integration, vision therapy, myofunctional therapy, and vestibular and proprioceptive balance work, with dedicated tracks for things like ADHD, emotional resilience, and bedwetting.
What inspired Rewired Kids?
"My 3rd kid was struggling, and this program changed how his nervous system was functioning, and changed our household and him." Dr. Gurule has said she's forever grateful to have found the answers for her own child, and once she had, she knew she didn't want to keep them to herself. That's what became Rewired Kids.
"My 3rd kid was struggling, and this program changed how his nervous system was functioning, and changed our household and him."
What did you look at before choosing Movement?
We were doing research. "Do we pay tens of thousands of dollars for somebody to build it out completely exactly how we want it with coding? Do we go through one of these platforms that we can build out on our own?" Dr. Gurule and her husband tried a number of platforms, starting free trials only to keep running into the same wall: the tools didn't fit what they were actually trying to build.
Dr. Gurule and her husband tried a number of platforms, starting free trials only to keep running into the same wall: the tools didn't fit what they were actually trying to build.
What kept the other platforms from working for you?
It came down to structure. "We can't line it up this way, or we can't make it like a workout, or we can't have a PDF, or there's no community group." Brain training, as Dr. Gurule designed it, needed to function like a fitness program: daily movements, cycled through in reps, not a static video library.
What made Movement different than other platforms?
The ability to build it like a workout: "We had the ability to build it out like a workout, which is what this brain training stuff is. Essentially, we have movements to do each day, and you're going to cycle through them, 10 reps for example." Other platforms let her upload a video and tell someone to do it, but none of them were structured around a daily, repeatable practice the way Movement was.
Beyond the workout structure, what other features else did you need?
PDFs, a community group, and messaging between members and the team, all of which Movement supported: "It checked all those boxes."
What else did you particularly like about Movement?
"What really was the icing on the cake is that through their staff and through the AI agent, we were able to get all of our questions answered, and still do, quickly, fast, efficiently. If something doesn't exist, we've seen them, while we're working on it, actually create that in their coding for something that we needed."
"What really was the icing on the cake is that through their staff and through the AI agent, we were able to get all of our questions answered, and still do, quickly, fast, efficiently."
What has the response been like since launching Rewired Kids?
"We have seen just record numbers from what we were expecting when we first launched, from just how easy the app is to utilize." Dr. Gurule credits both how they built it out and the tools Movement gave them to build it that way, calling the result "simple, clean, really conducive to the average patient and client."
"We have seen record numbers from what we were expecting when we first launched, from just how easy the app is to utilize."
What would you tell another provider or coach considering Movement?
"It's easy to use, you're going to have great support, and you basically have access to creating whatever you want. Do you want to create a course? Do you want to create a program? Whether it's fitness or something like us with brain training, you can make it happen."
"It's easy to use, you're going to have great support, and you basically have access to creating whatever you want."
What started as answers for her own son became something Dr. Nichelle Gurule couldn't keep to herself. For any chiropractor, occupational therapist, developmental specialist, or movement practitioner with a program that works in the clinic but hasn't made it beyond those four walls—their story is worth sitting with. She and her husband built Rewired Kids themselves, without a developer and without a six-figure build, and launched to record numbers reaching families across the country who had nowhere else to turn: "This app has been fundamental to the creation of the Rewired Kids app, and we really can't recommend it enough to people."
Rewired Kids is proof that Movement isn't just for fitness coaches and wellness creators—it's for any specialist whose expertise could help far more people than their clinic calendar allows.
Check out Rewired Kids to see what clinician-designed brain training for kids actually looks like.
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