After a decade in the corporate world, Hannah Campbell knew she wanted to use her coaching skills in a more meaningful way. Discovering hypnobirthing and the challenges of early motherhood during the pandemic, Hannah found her calling as a doula and women’s coach. Since 2019, she’s supported countless families through pregnancy, birth, and postpartum—helping parents build confidence and deepen their connections.

With a clear vision for My Pocket Doula, Hannah set out to create a flexible, accessible app to support parents on their early parenthood journey. Lacking coding experience but driven to design a personalized, branded app platform, she turned to Movement. In this Q&A, Hannah reveals how Movement helped her transform her idea into a fully realized app—quickly, easily, and affordably.

Can you tell us about yourself and your app?

My name is Hannah Campbell, and my app, My Pocket Doula, was built using Movement. I'm a doula, antenatal teacher, and women's coach, and when I came up with the idea for My Pocket Doula, I knew that I didn't have the time, the expertise, or the budget to be able to afford to build a bespoke coded app. I had no coding experience myself, and although I'd built my website, I wanted something that was going to help me have structure and design support whilst building my app.

What were you looking for in a platform for your online business?

I'm quite impatient, so I needed something that was going to help me bring my idea to life quickly and something that was intuitive and easy to use. After searching for several days, I came across Movement and explored all the different features and possibilities available with their app builder, and it felt perfect for what I needed to do.

"I needed something that was going to help me bring my idea to life quickly and something that was intuitive and easy to use."

What was your experience like building your app with Movement?

I set to work, and within a few days, I had an app that very much reflected what I wanted to achieve, and I felt like the tools and technology available within the app allowed me to create something that was bespoke, it felt personalized, and it felt very much on-brand rather than somebody else's platform that I was borrowing.

"Within a few days, I had an app that very much reflected what I wanted to achieve … it felt personalized, and it felt very much on-brand."

How has Movement supported you in the process?

I've found the team incredibly useful to work with. Every time I've suggested something new, they have added it either to the development list or it’s already available, and they've been incredibly flexible on the live chat function—helping me develop certain aspects of my app that perhaps are a little bit trickier, or need a little bit more expert guidance on.

Would you recommend Movement to others?

If you're looking for a platform to build your app on, I would look no further than Movement. It's incredibly useful, it's incredibly intuitive, and you can bring your idea to life in a very short period of time, which is exactly what I was looking for, so I would highly recommend Movement.

"It's incredibly useful, it's incredibly intuitive, and you can bring your idea to life in a very short period of time."

Hannah Campbell’s journey with Movement showcases the power of simplicity, customization, and dedicated support. As a doula and women’s coach, she turned her vision for My Pocket Doula into a reality—creating a flexible, branded app that empowers parents navigating early parenthood.

With Movement, Hannah was able to build her app quickly and affordably, all while preserving the personal touch that defines her work. By combining intuitive tools and a customizable platform, Movement helped Hannah focus on what matters most: guiding and supporting families with confidence and care.

Whether you’re looking to scale your business or create a personalized app for your community, Hannah’s story proves that Movement is the partner you need to bring your vision to life.

Check out the My Pocket Doula app or find Hannah on Instagram.

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Movement is the easiest way to create a custom branded app for your health, fitness and wellness content. All creation and management of your app is in your hands — no code, no developers, no big budget necessary!

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