Made with Movement

How Mums’ Yoga Club membership doubled with a custom yoga app

Monica McCormick

3 min


Yoga teacher and mum-of-two Jen Mazur had a vision of helping women feel calm, connected, and supported through every stage of motherhood.

As the founder of Mums' Yoga Club, Jen wanted to create a space where mothers could find gentle, effective yoga and mindfulness practices tailored to pregnancy, postnatal recovery, and life beyond. But when it came to bringing that vision online, her previous platform, Hey Marvelous, felt limited: the design didn’t reflect her brand, and the flow wasn’t as intuitive or supportive as she envisioned.

That all changed when she discovered Movement: a platform that finally let her bring her yoga programs, community and resources together in one beautifully designed app. With her own custom-branded yoga app, Jen could offer the seamless experience she’d always imagined for her members–one that truly reflected the care and calm of her teachings.




What kind of business do you run, and who do you help?

I run an online yoga app for mums in all stages of motherhood through pregnancy, postnatal and beyond.


What were you using before Movement, and what wasn’t working?

I used 'Hey Marvelous' before Movement and it had some features I enjoyed but just looked basic, and I couldn't create the pages and flow like I wanted to and it wasn't as user-friendly as I would have liked. I was beyond happy when I came across Movement and saw it offered exactly what I needed.


“I used 'Hey Marvelous' before Movement and it had some features I enjoyed but just looked basic, and I couldn't create the pages and flow like I wanted to.”




What stood out to you about Movement compared to other options?

The app aspect, how sleek it looks and how user friendly it is, not just for my community but for me to set up too. Also, how it could reflect my brand perfectly with my brand colours, fonts and more.


“It could reflect my brand perfectly with my brand colours, fonts and more.”





What changed for your business after switching to Movement?

Firstly, it cost less than my previous platform despite offering so much more value. It has established my expertise as a pregnancy and postnatal yoga teacher. I have already welcomed double the amount of members I signed up previously as it's what people want. An easy-to-use app they can access anytime, anywhere. I'm looking forward to even more growth here.


“[Movement] cost less than my previous platform despite offering so much more value.”



What would you say to another coach who’s considering switching to Movement?

Do it!!! It's so easy to use, looks fantastic and the support team are wonderful and always available when you need them.

“Just thank you! For changing my business and making it so easy for my vision to come to life!”




Since switching to Movement, Mums’ Yoga Club has become more than an online yoga program—it’s an all-in-one space where mothers can move, breathe, and feel supported anytime, anywhere.

With her new app, Jen has doubled her membership, elevated her brand, and created an accessible experience that mothers can turn to during pregnancy, postnatal recovery, and the busy seasons of motherhood.

Her gratitude for Movement says it all: “Just thank you! For changing my business and making it so easy for my vision to come to life.”

For other yoga teachers, wellness coaches, or women’s health experts looking to create a calm, connected, and scalable experience—Jen’s story proves what’s possible when you build with Movement.

Check out the Mums' Yoga Club app or find Jen on Instagram.

Feeling inspired to create your own custom app?

Whether you’re ready to start creating your own app or you just want to have a play with our clean, no-code app builder, you can get started for free to see how Movement can help you expand your business online.


What is Movement?

Movement is the easiest way to create a custom branded app for your health, fitness and wellness content. All creation and management of your app is in your hands — no code, no developers, no big budget necessary!

Stay true to your look and feel with complete customization options. Custom subdomains, colors, layouts and styling mean your coaching app looks like you, not us.

Create and deliver courses, meditations, workouts, programs, articles and nutritional content to anyone, anywhere by sharing one simple link.

Find out more or sign up for a free account here.

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