Mahesh Kumar, CEO of MoonRise Health, has dedicated his career to empowering women through accessible, alternative health solutions—a journey fueled by personal experience. “It all began when my wife was diagnosed with prolapse and received no meaningful help from the establishment,” Mahesh shares. “She did Kegels to no end and was offered surgery as the solution. Instead, she carved her own path to recovery, inspiring the creation of MoonRise Health five years ago.”

Motivated by this transformative journey, Mahesh and his team set out to support women’s pelvic well-being on a larger scale. MoonRise Health has since served over 6,500 women and collaborated with more than 20 expert teachers.

“In 2019, we decided it was time to bring my wife’s journey and the teachers she met online under one umbrella, making alternative credible therapies accessible and affordable.”

This vision led to the creation of MoonRise Health, a platform encompassing over 25 therapies aligned with the principles of HEAL: Holistic, Empowered, Aligned, and Liberated. The platform has become a vital space for these teachers to reach and positively impact more women.

Now, with the help of Movement, Mahesh has been able to streamline operations, reduce support tickets by 70–80%, and transform MoonRise Health’s user experience and business trajectory in just five months. Read on to learn how this was possible.

Can you share a bit more about MoonRise and how the business evolved?

It's a personal story that started with my wife's issues after she gave birth and got no help from the medical system. And, realizing that the doctor's words are not the final authority—there's more you can do with your body with the right kind of support. So we've aggregated 25 different practitioners across different types of therapies, and we do daily live classes. We do a membership around that. We have an on-demand course offering, and then we have the mastermind, cohort-based program that we run a couple of times a year.

Before we migrated to Movement, we had around 6,000 users. Earlier this year, we made a strategic choice to stop building custom solutions and instead adjusted our business approach. This shift is entirely tied to our business strategy, which Movement has actually helped accelerate. 

What led you to create an app, and why did you choose Movement?

User feedback. We had a custom web/react app that worked, but users were tired of logging in and having to navigate around. And, managing your own tech team is not easy—it takes a lot of effort, a lot of time, and costs a lot of money. We were spending $8,000 to 10,000 a month for a team of three, and it was very slow. Our innovation is on the market side—providing access to therapies people wouldn’t otherwise come across, not on building tech. Movement was the first solution we tried that ticked a lot of boxes.

"The UI felt right, it was easy to use, customizable to a large extent, but still has frameworks."

Have you tried other platforms to create something similar? 

We evaluated a lot of different types of similar solutions. There’s a company called Passion, and a bunch of others. Obviously, you have Kajabi and those platforms that try to do similar things, but they don’t even come close. Movement really nails it when it comes to the design. It nails it in terms of user experience and it nails it in terms of versatility–what you can do with the content you have. It nails it in terms of pricing. It nails it in terms of support. 

What did you particularly like about Movement?

They are bootstrapped startup founders that have really put their heart and soul in every detail of how they build their business. And it shows! It shows because every time I go into Movement and try something, I'm always surprised how easy it is, or how they've thought about a detail that I didn't realize I needed to think about as a creator, and they've done it for me.

What impact has Movement had on your business?

It's given us peace of mind. It's given us tranquillity. It's given us a lot more space to focus on other things that are much more important than managing a tech team and fixing bugs. It's basically just streamlined our work. It's made our user experience 10 times better. We've been using Movement for more than five months now, and our business has completely changed. If I look at the activity of our new user base in Movement, it's been amazing. People love the app. It's on any device and it works across all formats. If you're working with developers, you don't have to be customizing your build for Android and iOS—all that is done because of the web app. 

"A year from now, we'll be in a completely different place, because Movement is developing all the time— releasing features all the time. They listen to all the feedback that we give. But most importantly, they have beautiful templates. They really think about every detail of the user experience."

Can you share some specific ways Movement has helped you in your day to day, or saved time and resources?

I was just telling my wife this morning—I spent a couple of hours last night creating pages and restructuring how we're presenting some of our content. With my old tech team, this would have taken about eight or nine weeks and cost me around $12,000. I did this in three hours, and it looks better. 

"Support tickets have gone down by 70–80% and we've removed a team of developers that cost us several thousand dollars a month. We've saved my time, and I can focus more on strategic things so if I go out and raise capital, our valuation will be a lot different. Thanks to that, Movement has changed our trajectory."

Would you recommend Movement? 

Yes, absolutely. If you are a creator, this is a must-have platform. It is versatile and robust. It allows you to do a lot, yet it’s very user-friendly.

Whichever creator lifecycle you're in—we are closer to $100,000 a month, if you're on that trajectory, or if you're on a much higher trajectory, or a much lower trajectory, Movement is for you. It doesn't matter, it will help you scale. It'll help you focus on what's right for you. It'll connect you more closely to your user base. And most importantly, you'll get peace of mind. You get tranquility because the Movement team is professional and they know what they're doing. 

Movement, thank you so much from the bottom of my heart. You know we are so thankful you exist, and we are really excited to see you spread your wings even further.

"If you are a creator, this is a must-have platform. It is versatile and robust. It allows you to do a lot, yet it’s very user-friendly.”

Mahesh’s journey with MoonRise Health is a testament to the power of resilience, self-advocacy, and the right partnerships. His story, rooted in personal experience and driven by a mission to empower women, has reached new heights with the help of Movement. By streamlining operations, improving user experience, and reducing support demands, Movement has transformed MoonRise Health’s business trajectory and opened doors for future growth. As Mahesh looks forward, he’s confident that Movement’s continuous development and commitment to creators will only enhance their ability to serve and scale. For any creator seeking a robust, user-friendly platform, Mahesh’s message is clear: Movement is a game-changer that brings peace of mind and helps you focus on what truly matters.

If you’re looking to scale your business, create a supportive community, and ultimately expand your impact, Mahesh’s experience is proof that Movement can help you get there. Movement’s platform allows you to grow without losing the personal connection and care that sets your brand apart. Ready to reach more people and amplify your mission? Movement is your partner in making that vision a reality.

Check out the MoonRise app or find MoonRise on Facebook and YouTube.

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