Natalie is a Clinical Exercise Physiologist and High Performance Specialist with over 15 years of experience and an intuitive approach to running that goes far beyond the finish line. As someone who has navigated disordered eating and negative body image herself, she's built her entire coaching philosophy around helping people find joy in movement rather than chasing a number on a scale. Her approach is rooted in Health at Every Size principles, intuitive eating, and the belief that running should feel like a celebration of what your body can do, not a punishment for what it looks like.

She's also the author of The Intuitive Runner, an avid racer with distances ranging from 5km to 100km under her belt, and the kind of coach who genuinely meets people where they are.

What started as a simple idea nearly three years ago—a clean, easy-to-navigate app for her local beginner run clinic—quickly became something much bigger. Natalie needed a platform that could handle interval timers and structured run/walk programs without the confusion and cost of tools that weren't built for fitness. What she discovered changed the scope of everything she'd set out to build and The Intuitive Runner app was born.

Can you tell us about our business and who you help?

I'm Natalie, founder of The Intuitive Runner. With 15+ years as a Clinical Exercise Physiologist and High Performance Specialist, I help individuals achieve their running goals while embracing Health at Every Size and Intuitive Eating principles.

My coaching philosophy is built around helping people find joy and fulfillment in movement, listening to their bodies, honoring their needs, and building strength, endurance, and confidence along the way. Whether someone is completing their first 5K or training for a 100km ultra, I'm here to help them train smarter, not harder, and build a sustainable, injury-free running journey. I also wrote the book The Intuitive Runner to bring evidence-based information on physical activity, sports nutrition, and mental health to a wider audience.

"My coaching philosophy is built around helping people find joy and fulfillment in movement, listening to their bodies, honoring their needs, and building strength, endurance, and confidence along the way."

What led you to create an app?

I wanted to create a simple app at first for my beginner run clinic in my town that I could include all the run/walk intervals for my entire 12-week program.

"I wanted to create a simple app at first for my beginner run clinic in my town that I could include all the run/walk intervals for my entire 12-week program."

Why did you choose Movement to create your app?

Movement had the interval timer and workouts built in which is exactly what I was looking for. When I noticed they had a lot more options and it was geared towards fitness rather than a generic app, my ideas kept growing and I have since added many other programs and audio coaching that I never originally intended.

"When I noticed Movement had a lot more options and it was geared towards fitness rather than a generic app, my ideas kept growing and I have since added many other programs and audio coaching that I never originally intended."

Have you tried any other platforms?

Yes! But they were never fitness-specific and it was so hard to navigate to include interval timers. Plus, they were a lot more expensive and confusing to use.

How has Movement helped you grow, simplify, or scale?

The impact Movement has had on my ability to scale and simplify my business is undeniable. I have a full time job and The Intuitive Runner is my fun passion project and side gig, so I have very limited capacity to take on a lot of one on one clients. I never wanted anyone to feel like they could not access a coach because of my schedule or their budget, and that is where Movement has been a game changer for me.

Movement has allowed me to bridge that gap and scale my passion. By incorporating my audio coaching sessions and follow along mobility videos directly into my run programs, I can now reach and "indirectly" coach a much larger audience in an affordable way. It has simplified my entire workflow by housing everything in one beautiful space, from race day tips and pace calculators to my full on demand library.

"Movement has allowed me to bridge that gap and scale my passion. By incorporating my audio coaching sessions and follow along mobility videos directly into my run programs, I can now reach and "indirectly" coach a much larger audience in an affordable way.

It has simplified my entire workflow by housing everything in one beautiful space."

What did you particularly like about using Movement?

Cost, the simplicity, the variety of elements to add, fitness-specific, and attractive.

I also love using the app to create fun 'Challenges' that keep Intuitive Runners engaged. It adds so much joy to their training when they get to complete different tasks on their runs or walks and win fun draw prizes and gift cards.

The biggest win for me is the connection. I absolutely love when runners message me through the app to ask for tweaks or options for their training. Seeing so many people actually using the tools and succeeding warms my heart and proves that this model works. Movement has truly helped me grow from a limited one on one service into a thriving, accessible community.

"Movement has truly helped me grow from a limited one on one service into a thriving, accessible community."

Would you recommend Movement to others?

Absolutely! For all the reasons above plus the awesome customer service I always receive.

"Absolutely, I'd recommend Movement! For all the reasons above plus the awesome customer service I always receive."

Nearly three years ago, Natalie started with a simple idea: create a clean, easy-to-navigate app for her local beginner run clinic. What she found was a platform capable of so much more.

Fitness-specific tools, interval timers built right in, audio coaching, structured programs, a design that actually looked the part—feature after feature opened up possibilities she hadn't even considered when she first signed up. One idea led to another, and before long, The Intuitive Runner had grown from a simple 12-week clinic into a full coaching app with programs, resources, and content she never originally planned to build.

For a coach whose entire philosophy is built around listening, adapting, and meeting people where they are, finding a platform that grew with her in exactly the same way felt like the right fit. And three years later? She's still building and evolving because Movement was built to scale with her vision, not hold it back.

That's the thing about having the right platform. It doesn't just deliver what you came for. It shows you what's possible.

Check out The Intuitive Runner App or find Natalie on Instagram.

Ready to build a coaching or fitness app that grows with your vision?

Whether you're starting with run/walk intervals for a local clinic or building a complete coaching platform, Movement gives you fitness-specific tools like interval timers, audio coaching, structured programs, and beautiful design—without the cost or confusion of generic platforms. Start with what you need. Add more when you're ready.

What is Movement?

Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps and memberships—without needing to be technical or piece together multiple tools.

Whether you're offering courses, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.

It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.

For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.

Find out more or sign up for a free account here.