Made with Movement

How Ilona built an online yoga & pilates studio with a web app

Monica McCormick


Ilona Ecott is a 500hr qualified yoga teacher and mat Pilates instructor based in the English countryside of Buckinghamshire, teaching hatha vinyasa yoga and building a community around movement, meditation, and wellness. For years she'd been sharing that world on social media—but social media is temporary, and Ilona wanted something permanent. A space where her community could access full-length yoga classes, Pilates workouts, meditations, and recipes all in one place, with no ads, no barriers, and a lot more depth than a feed allows.

The vision for Ilona Studio had always been clear: somewhere to make space, together. What she needed was the right platform to build it.




Can you tell us about our business and who you help?

I'm Ilona, I'm a yoga teacher and Pilates instructor in the English countryside. For years I've dreamed of creating an online space where my whole community, my whole audience could access my classes on demand without any ads or barriers to them bringing wellness into their day to day routine.

I knew I wanted Pilates workouts in the style that I do them every single day to meet my fitness goals, yoga practices to serve both the physical body and the spiritual self, meditations, tools and practices to really feel your best as well as rest. And just a place to include everything that I share on my social media channels with a little bit more value and a bit more heart and just to have a space for my community.


"For years I've dreamed of creating an online space where my whole community, my whole audience could access my classes on demand without any ads or barriers to them bringing wellness into their day to day routine."




What problem were you facing before using Movement?

Everything just felt so overwhelming, and that was really what was preventing me from moving forward in getting my app built and out there. I was getting very overwhelmed with all of the process of how to get it on the App Store and all of the requirements and what I'd have to agree to, the fees.


"Everything just felt so overwhelming—and that was really what was preventing me from moving forward."




Why did you choose Movement to create your own app & platform?

This year it's been so exciting to finally be able to build Ilona Studio. And I could not have done this without Movement. Movement is the platform I chose to help me build my app and my web version of Ilona Studio, and I am just grateful every single day that I discovered them through just some online research.

The competitors were either super expensive or had huge limitations to their capabilities such as not having a web version and only being available on a phone. And I knew I wanted a web app, I wanted a mobile app, I wanted it to be easy and seamless for myself and for my customers in my community to use—and I am just pinching myself that I found Movement, which is so easy to use, it is so affordable and they really take what I believe is a fair commission on your subscription sales, unlike many of their competitors.


"I knew I wanted a web app, I wanted a mobile app, I wanted it to be easy and seamless for myself and for my customers in my community to use—and I am pinching myself that I found Movement"




What did you particularly like about Movement (movement.so)?

If you ever have any issues or questions, you can speak to Movement's chatbot, which is actually so helpful. And then really quickly you can get put through to a real person.

They're a small team in Australia and they're always so helpful. No question is too big or too small, and they've been able to give me real hands-on help to make my studio the best it can be.


"No question is too big or too small—and they've been able to give me real hands-on help to make my studio the best it can be."




What would you say to someone considering Movement?

If you are a movement practitioner or a PT or someone who is looking to take their business online, I cannot recommend Movement more highly, and I will just always advocate for them.

So I'm just so excited to launch Ilona Studio and have this space for my community to share.


"I cannot recommend Movement more highly—and I will always advocate for them."





Ilona Studio is what happens when years of dreaming finally meet the right platform—a sanctuary for yoga, Pilates, meditation, and community, built entirely by Ilona herself, exactly the way she always imagined it.

For any yoga teacher, movement practitioner, or wellness creator with a vision they haven't yet been able to bring to life, her story is a great place to start. Check out Ilona Studio and see what she's built.


Explore the Ilona Studio app or find Ilona on Instagram.


Ready to bring your programs, community, and coaching into one place—under your own brand?

Whether you're a pelvic floor specialist, perimenopause coach, or women's health practitioner juggling Kajabi, Skool, Trainerize, and a handful of other tools that were never built to work together, Movement gives you a single branded platform for everything—programs, courses, community, and 1:1 coaching—without the tech overwhelm. Your content is already there. Movement gives it a home worth sharing.


What is Movement?

Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps and memberships—without needing to be technical or piece together multiple tools.

Whether you're offering courses, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.

It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.

For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.

Find out more or sign up for a free account here.

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Start creating your Movement for free—no commitment and no credit card required.