For over a decade, Tui Fleming had been doing transformative work as an executive leadership coach in New Zealand. She had built and refined her IP through sustained executive coaching engagements - partnering with more than 200 senior leaders across hundreds of sessions and impacting the teams and organisations they lead. She’d even trademarked her methodology: Stability Before Agility®.

But there was a problem every successful coach eventually faces: her best work was hidden in private 1:1 sessions and corporate engagements. She could only reach the people physically in front of her. She needed a way to scale her impact globally without losing the depth and personalization her clients valued.

After comparing Movement and Passion, Tui chose Movement for two critical reasons: better pricing and exceptional customer service. With an intuitive platform and a support team she could actually count on, she built Pulse by Tui—making a decade of proprietary practices accessible to busy leaders anywhere, anytime.

Can you share more about your business and what led you to create an app and online platform?

I am an executive leadership coach based in New Zealand with overseas engagements enabled via Zoom and in some cases clients flying me in (like LEGO for example). I had reached a point in my business where I was doing a lot of one-on-ones and a lot of teamwork in person, which is wonderful, but I needed to reach more people globally at scale.

At the core of my Stability Before Agility® methodology sits PULSE. It’s a science-backed leadership framework that moves leaders from urgency to grounded authority, transforming pressure-driven reactivity into calm, self-authored leadership. There is a distinctive pathway with bite-sized practices that seemed perfect for delivery via an app. So I needed to find a platform that I could build that app on.

"I had reached a point in my business where I was doing a lot of one-on-ones and a lot of teamwork in person, which is wonderful, but I needed to reach more people globally at scale."

What led you to create your own branded app with Movement?

I have 10 years of coaching experience, and over that time had developed proprietary practices and registered a trademark that these practices fall under. But they were hidden, privately offered to clients 1:1 and in corporate engagements. I wanted somewhere that these practices could sit and be found—my voice and practices in the palm of people's hands.

"My practices were hidden, privately offered to clients 1:1 and in corporate engagements. I wanted somewhere that these practices could sit and be found—my voice and practices in the palm of people's hands."

Why did you choose Movement to create your app versus other platforms?

I looked at several platforms and landed on Movement. There are several reasons I chose Movement, but let me just tell you about two:

The first is the number of templates, the number of features, and how intuitive and easy they are to use.

The second, and this is even more important to me, is that their team was said to be, at least in the reviews, extremely responsive—a real person at the end of the email answering your nuanced question. Yes, they have a chatbot and she's actually fantastic, but having a real person was really meaningful for me.

Ultimately, I compared Movement and Passion, and I chose Movement for two reasons: a better pricing model and the reviews for Movement's customer service responsiveness were exemplary—and I've found that to be the case in most instances so far.

"I compared Movement and Passion, and I chose Movement for two reasons: a better pricing model and the reviews for Movement's customer service responsiveness were exemplary."

What did you particularly like about using Movement?

The intuitive interface—it's extremely user-friendly with extensive functionality. That combination made it possible for me to build exactly what I envisioned.

And I can tell you now without a shadow of a doubt, the customer service is second to none. Every single time I've had a question, probably about 90% of the time the chatbot can answer it. Every other time, a real person jumps into the thread and answers my question and solves the problem.

And that is everything. When you work on your own like I do—solopreneur if you'd like to call me that—it's essential to have a team that you can count on. And I can count on the Movement team. And as I said, that is everything.

"It's extremely user-friendly with extensive functionality. That combination made it possible for me to build exactly what I envisioned.

And I can tell you now without a shadow of a doubt, the customer service is second to none."

What does Pulse by Tui offer to your members?

Pulse by Tui is for leaders who are busy, capable, and quietly overwhelmed - caught in urgency, self-doubt, and the noise of their inner critic. It’s for those who want to remember who they are and lead with grounded authority. This app is their space: my voice and science-backed practices in the palm of their hand, guiding them back to themselves; You, first.

Inside are six self-paced courses (the Currents) that move members through the PULSE framework, alongside an extensive audio library, weekly content drops, live events, and community spaces. It brings together a decade of foundational work - refined through hundreds of client engagements - now accessible anywhere.

Pulse by Tui is the digital extension of my Stability Before Agility® methodology. It makes the work accessible, repeatable, and embedded. My intention is simple: that these tools ripple outward - into teams, families, and future generations - so more people can know their worth and lead from You, first - steady yourself first, everything else follows.

"Inside the app, you'll find six self-paced courses, alongside an extensive audio library, weekly content drops, live events, and community spaces."

Would you recommend Movement to others? If so, why?

Absolutely—and I already have. For its pricing model, accessibility, and intuitive design.

"Absolutely—and I already have. For its pricing model, accessibility, and intuitive design."

For solopreneur coaches, Tui Fleming's journey proves that scaling doesn't mean sacrificing quality or losing yourself in tech complexity. After building Pulse by Tui with Movement, she's reached leaders across the globe with the same depth and personalization her 1:1 clients valued—just with exponentially more reach. The platform comparison came down to what matters most when you're working alone: pricing that makes sense and support you can actually rely on. Movement delivered both, plus an intuitive interface that let Tui build everything herself without needing a developer or getting stuck in complicated tools.

Today, her trademarked Stability Before Agility® practices—once accessible only through private sessions—live in the palm of busy leaders' hands everywhere. And, she can reliably scale since she's backed by a team she can rely on. As Tui puts it: "When you work on your own, it's essential to have a team that you can count on. And I can count on the Movement team. That is everything."

Check out the Pulse by Tui App or find Tui Fleming on LinkedIn and Instagram.

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