At just 5'6", Austin Ly defied the odds to play professional basketball—but his journey didn't stop there. As a coach training NCAA Division I athletes and pros, Austin realized he could only impact the players physically around him, while countless aspiring hoopers were left without the proper guidance they needed to reach their potential. He knew there had to be a better way to scale his expertise and give serious basketball players access to pro-level training, no matter their location.

After trying platforms like Trainerize and Passion.io, Austin found what he was looking for in Movement and built HoopBase: a clean, professional basketball training app that combines his exact on-court and weight room programs with direct access to pro coaches, accountability check-ins, film breakdowns, and a community of driven athletes pushing each other forward. HoopBase goes beyond another training program—it's where serious hoopers get the same expert coaching and support that's produced Division I and pro athletes.

Can you describe your business and what led you to create an app with Movement?

We were actually on the market looking at other platforms. We tried Trainerize, we tried Passion, and then we came across Movement. We really liked the infrastructure that Movement has, and the in-house app building support. After trying all those other platforms and then using the two-week trial, we thought, "You know what? This is the one for us." The app building side of things really sealed the deal on our end.

As far as what we're doing—if you've taken a look at the app, you know Hoopbase is basketball-oriented. Our long-term goal is to build a training app for basketball players specifically. There's a lot out there made by people who aren't really qualified, versus myself. I'm an actual pro basketball player who went through the whole thing, and my roster of players that I've trained includes NCAA Division I athletes and pro athletes.

Being able to give that pro-level guidance to a wider expanse of people by having an accessible training app—that's the goal. And not only that, but there are apps out there that are really messy. What we're doing with Movement, the way we're building it, it feels clean, it looks nice, and people actually want to open this up while they're inside the gym. Whereas if you have something like Trainerize, it's a bit embarrassing to open up. We don't want them to feel that way. We want them to be proud to open up this product they have on their phone.

So far, with everything that we're doing, Movement is actually really supporting that. And to my surprise, the AI chat is really helpful as well. At first, I wasn't really into it—I was like, "Oh, get this out of here." But then there was one night where no one was available, and I was like, "Oh wow, she really answered my question." So I actually do like the AI side of things as well.

"What we're doing with Movement, the way we're building it, it feels clean, it looks nice, and people actually want to open this up while they're inside the gym. We want them to be proud to open up this product."

What does Hoopbase offer to your members?

Inside the Hoopbase app, you get the exact on-court and weight room training I used to become a pro—the same system my high school standouts and college athletes follow. You'll also be part of a community of like-minded hoopers pushing each other forward every day.

But what truly separates Hoopbase is direct access to pro coaches at any time. You'll have accountability check-ins, form and drill feedback, film breakdown, and in-game guidance at every step of the season.

"What truly separates Hoopbase is direct access to pro coaches at any time. You'll have accountability check-ins, form and drill feedback, film breakdown, and in-game guidance at every step of your season."

Why was creating your own coaching and community app important for your vision?

I put my all into this because I know what it feels like to achieve everything you set out to do. And that level of peace and fulfillment I got is something every hooper deserves to experience.

I needed a platform that could house my complete training system, facilitate real coaching relationships, and build a genuine community—all in one place. But it also had to be professional. There are a lot of basketball training apps out there made by people who aren't really qualified, and frankly, a lot of them are messy and embarrassing to open in the gym. I wanted to build something clean and elite—something players would actually be proud to use.

Movement gave me the ability to create that experience under my own brand, so players know they're getting authentic, pro-level guidance from the moment they open the app.

"I needed a platform that could house my complete training system, facilitate real coaching relationships, and build a genuine community—all in one place. But it also had to be professional."

What did you particularly like about using Movement?

Movement provided a platform that offered structure when needed, while still allowing the flexibility to fully customize my app. For someone like myself with a clear vision of how I wanted things to look and function, that balance was essential. The app was thoughtfully designed and coded by me and the incredible team at HoopBase!

"Movement provided a platform that offered structure when needed, while still allowing the flexibility to fully customize my app"

Would you recommend Movement to others? If so, why?

Absolutely. If you're a coach or creator who wants to scale your impact beyond the people physically around you, Movement gives you everything you need to build a professional platform that you can actually be proud of. You can create a true community, deliver your programs, and stay directly connected with your clients, all through your own branded app.

"If you're a coach or creator who wants to scale your impact beyond the people physically around you, Movement gives you everything you need to build a professional platform that you can actually be proud of."

Austin Ly's own path to professional basketball is a testament to what's possible—and with Hoopbase, he's multiplying his impact to reach players he never could have coached in person. By using Movement to create his own branded coaching app, Austin has scaled his impact from coaching a handful of local basketball players to empowering aspiring hoopers around the world. 

Hoopbase proves that with the right platform, coaches can deliver pro-level experiences and training, build genuine communities, and help others achieve their dreams—no matter where they're starting from. 

Check out the HoopBase App or find Austin Ly on Instagram.

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