Faith Ellis runs The KettleBelle, an all-in-one fitness and health hub helping women gain strength, build community, and simplify nutrition through kettlebell training. Her mission? Helping women find confidence through heavy lifting and break the stigma that says women shouldn't lift weights.

But before finding Movement, running The KettleBelle meant juggling scattered tools: one platform for workouts, manual nutrition tracking, and a separate space for community. After trying Playbook (clunky backend, trainer competition) and Trainerize (overwhelming for clients, extremely limited functionality), Faith tested Movement's free plan and found what she'd been missing: the ease of designing her own app with flexible access controls.

Now, as a Movement app, everything lives in one place—workouts, nutrition, community, memberships, and 1:1 coaching. The result? Over 20 members in less than 6 months, and women celebrating strength milestones together.

Can you tell us about our business and who you help?

The KettleBelle is an all-in-one fitness and health hub for women to gain strength, build a community, and simplify nutrition. I love seeing these women find confidence through heavy lifting and cheering each other on inside of the app. When I see comments like “I am swinging 25lb kettlebells now” or “I took my weight up 10 pounds”, this inspires me to keep going and celebrating these women who are breaking societal norms that say women shouldn’t lift weights.

"I love seeing these women find confidence through heavy lifting and cheering each other on inside of the app."

What problem were you facing before using Movement?

Before Movement, my tools and offerings were very disjointed. I had a platform to deliver workouts, I had to do nutrition manually, and I had a separate platform to try to build my community. There were so many tools and it was clunky for myself and frustrating to use for my clients.

"Before Movement, my tools and offerings were very disjointed. I had a platform to deliver workouts, I had to do nutrition manually, and I had a separate platform to try to build my community."

What made you choose Movement over other platforms? Did you try any others?

I tried Playbook for a little while, but the way it was designed where you’re competing with other trainers and the back end for coaches is a little clunky to use. I was also using Trainerize at one point. It was extremely overwhelming for clients, it was not smooth, and it was extremely limited for what I needed.

I tried the free Movement plan to see if it had all the features I would be looking for. I loved the idea and ease of being able to design my own app and regulating access to specific spaces and information. Since then, I moved into a paid plan and have been enjoying the flow, it has everything I need under one app, and I enjoy the community feature and seeing clients interact.

"I loved the idea and ease of being able to design my own app, and regulating access to specific spaces and information… It has everything I need under one app, and I enjoy the community feature and seeing clients interact."

How has Movement helped you grow, simplify, or scale?

When I was using WhatsApp or Facebook groups to build a community, it was extremely difficult. In Movement, I had over 20 members in less than 6 months. Movement makes it easy for me to grow and scale because I can continue adding new products, like my 1:1 coaching with access to the app, or just monthly memberships, and I can sell products in the app.

"Movement makes it easy for me to grow and scale because I can continue adding new products, like my 1:1 coaching with access to the app, or just monthly memberships, and I can sell products in the app."

What features or aspects of Movement have been most useful for your work?

I love the access rules because I can segment things for specific memberships. The workout creator is easy to use and build programs and a flawless experience for clients and the community is a great space to share updates and bring everyone in on the conversations and get them engaged.

Would you recommend Movement to others? If so, why?

Try it! Try the free plan, there’s nothing to lose, you’ll find yourself wanting to upgrade but you’ll truly enjoy it and so will your clients. It’s so easy to build exactly what you’re envisioning.

"It’s so easy to build exactly what you’re envisioning with Movement."

Faith Ellis's journey with The KettleBelle shows what happens when you stop settling for scattered tools and build exactly what you envision. After testing Playbook's trainer competition model and experiencing Trainerize's overwhelming interface, she tried Movement and discovered a platform that finally worked: easy workout creation, flexible access rules for different memberships, and a community space where women celebrate strength milestones together.

The result? Over 20 members in less than 6 months, women breaking barriers around lifting weights, and a business that's simple to run and scale as she helps more women find confidence through kettlebell training.

As Faith puts it: "Try the free plan—there's nothing to lose. It's so easy to build exactly what you're envisioning." Ready to bring your fitness business together in one seamless platform? Get started with Movement for free today.

Check out the Howdy App or find The Kettle Belle on Instagram.

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Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps—without needing to code or piece together multiple tools.

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For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.

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