Gabbie Naughton is a personal trainer running GFIT—a home workout platform and ladies-only gym for women who want to feel their best. Whether her clients are training from home or walking through the gym doors, the goal is always the same: making sure every woman feels guided, motivated, and genuinely supported at every stage of their fitness journey.

But her online content delivery was far from smooth: she was relying on a private Instagram page where workouts were scattered, impossible to organize, and costing her more time in admin than coaching.She knew something had to change.

Instagram was disorganized and lacked the features her clients needed. She briefly looked at Vimeo, but it was too basic. What she really needed was a professional platform that could match the quality of her in-person training—but building an app herself while running her business? That wasn't realistic.

That's when she discovered Movement's Done For You service. She shared her vision, the team handled the build, and what came back was a fully branded, professional fitness app. Now GFIT runs seamlessly, her clients love the experience, and the scattered Instagram days are officially behind her.

Can you tell us about our business and who you help?

I run GFIT, a home workout platform and ladies-only gym for women who want to feel their best. My community is made up of women at all different stages of their fitness journey, and whether they're training from home or walking through the gym doors, the goal is always the same: to make sure every woman feels guided, motivated, and genuinely supported every step of the way.

"I run GFIT, a home workout platform and ladies-only gym for women who want to feel their best."

What problem were you facing before using Movement?

I was using a private Instagram page for subscribers to access the online workouts. This was so unorganised, lacked features that meant workouts were easily found, and caused me more admin.

"I was using a private Instagram page for subscribers to access the online workouts. This was so unorganised, lacked features and caused me more admin."

What made you choose Movement over other platforms? Did you try any others?

I loved the layout of their apps, how simple it was to add content myself, and how user-friendly it was.

I had a look at Vimeo but it looked too basic.

"I loved the layout of Movement apps, how simple it was to add content myself, and how user-friendly it was."

Why did you choose Movement's Done For You service rather than build it yourself?

I knew this would be an investment that would be worth it. My app looks amazing and I know for sure I would not have had the time or skill to finish the app to this standard by myself.

"My app looks amazing and I know for sure I would not have had the time or skill to finish the app to this standard by myself."

Would you recommend Movement to other coaches and creators?

Yes for sure—it has been such a simple and seamless process and the feedback I have received from clients is amazing.

"It has been such a simple and seamless process and the feedback I have received from clients is amazing."

Since launching GFIT, Gabbie has gone from making do to owning something she's genuinely proud of. The scattered content, private Instagram workaround, the endless admin—all replaced by one clean, beautifully branded on-demand platform her clients love using.

By choosing the Done For You service, Gabbie didn't have to choose between building a great app and showing up for her clients. She got both. From the very first conversation, the Movement team was invested, not just in building the app, but in understanding Gabbie's vision and making sure every detail reflected it. The process was smooth, the support was outstanding, and what came back was anything but basic.

For anyone feeling stuck between having a big vision and not knowing how to bring it to life, Movement's Done For You service exists for exactly that. You bring what you do best. The Movement team handles everything else.

Check out GFIT On Demand or find GFIT on Instagram.

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Ready to build your own on-demand workout platform or fitness app for a better member experience?

Whether you're creating an on-demand workout app or a fitness coaching platform, Movement makes it simple to deliver the quality experience your clients and members deserve.

What is Movement?

Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps and memberships—without needing to be technical or piece together multiple tools.

Whether you're offering courses, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.

It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.

For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.

Find out more or sign up for a free account here.