When FÔLD launched their sleek, foldable Pilates reformer bed, they weren’t just reimagining the home workout experience—they were building a wellness brand that merges thoughtful design with functional training. With their growing product line and a fast-expanding workout library, they knew they needed a platform that could keep up. After starting out on a community-based app, the team quickly realized their content deserved to take center stage. That’s when they found Movement.

What kind of business do you run, and who do you help?

We are FÔLD, a wellness brand built around our signature product: a foldable Pilates reformer bed. While we primarily sell to the home market, many studios also choose our beds when they need a multi-use space. Alongside the reformer, we offer Pilates grip socks and are soon expanding into apparel and accessories. Each bed purchase includes three months of free access to our app, which already hosts over 100 workouts; with new sessions added every week.

What were you using before Movement, and what wasn't working?

We originally signed up with a different platform, which was more of a community-based social app. Since community is one of the main pillars of our business, it seemed like the right choice at first. However, we quickly realised that our app needed to put content at the forefront, so we began exploring other platforms that could better support that vision. That's where we came across Movement.

"We quickly realised that our app needed to put content at the forefront, so we began exploring other platforms that could better support that vision. That's where we came across Movement."

What stood out to you about Movement compared to other options? 

After a lot of research, several things stood out to us about Movement. The case studies really helped us to see how our brand could come to life on the platform. The demo made it clear how easy it would be to use and update without needing any technical expertise. Price was also a major factor for us as a startup, and Movement allowed us to stay within budget. Finally, the team, especially Steve—made the transition seamless and has continued to be incredibly helpful and responsive ever since.

"The team made the transition seamless and has continued to be incredibly helpful and responsive ever since."

What changed for your business after switching to Movement?

This platform gave us a branded app that looks and feels like our own, without the high cost of development.

"It’s been instrumental in helping us present our content professionally and convert more sales."

What would you say to another coach who's considering switching to Movement?

Movement has been a game-changer for our business. It delivers on every promise, is easy to use once you get the hang of it, and there are no hidden costs. We would absolutely recommend it.

With a fully branded app that showcases their workouts, content, events and products all in one place, FÔLD is scaling their impact and revenue—without the high cost or complexity of custom development. From seamless setup to ongoing support, the team says Movement has been a game-changer for their business. And with new launches on the horizon, they’re just getting started.

Check out the the FOLD app (also on the app stores) or find FÔLD on Instagram.

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Feeling inspired to create your own custom app?

Whether you’re ready to start creating your own app or you just want to have a play with our clean, no-code app builder, you can get started for free to see how Movement can help you expand your business online.

What is Movement?

Movement is the easiest way to create a custom branded app for your health, fitness and wellness content. All creation and management of your app is in your hands — no code, no developers, no big budget necessary!

Stay true to your look and feel with complete customization options. Custom subdomains, colors, layouts and styling mean your coaching app looks like you, not us.

Create and deliver courses, meditations, workouts, programs, articles and nutritional content to anyone, anywhere by sharing one simple link.

Find out more or sign up for a free account here.