Made with Movement

From Passion.io to Movement: How Flexible Strength Academy upgraded their online coaching platform

Monica McCormick

4 min


Sebastiaan Pagano spent years exploring the edges of what the body can do—moving through yoga, martial arts, gymnastics, and movement disciplines in his search for the most effective approach to flexibility training. Renée Leeuw arrived from a different world entirely: a former editor-in-chief who found yoga in Australia, completed her teacher training in Bali, and built YAY!YOGA into a platform and podcast connecting the world's leading movement teachers. Together they founded the Flexible Strength Academy, a coaching practice built around one core belief: that strength and flexibility are the same pursuit, not separate ones.

Their clients reflect that range: from office workers dealing with chronic stiffness to professional dancers, aerialists, and performers training for high-level physical expression. What they needed was a platform that could hold all of it—structured enough to serve beginners, sophisticated enough to serve elite practitioners, and designed well enough that they'd be proud to put their name on it.

Their previous platform, Passion.io, fell short on all three. When a mutual friend recommended Movement, they were immediately impressed with what they found: "It felt like a solution that truly understood our needs, so we were excited to get started and it’s been the right decision."




What kind of business do you run, and who do you help?

We are strength and flexibility trainers dedicated to helping people build greater range of motion, strength, and control in their bodies. We work with a wide spectrum of clients: from complete beginners and office workers dealing with stiffness, to elite dancers, aerialists, and performers striving for high-level physical expression.

What drives us is a genuine obsession with this work. Developing strength through full ranges of motion isn't just what we do—it's become our life's focus. We're passionate about helping people unlock new physical capabilities, move without pain, and feel more confident in their bodies.

We love sharing this process in different ways, whether through coaching, education, or creating experiences that make this kind of training accessible and engaging for everyone.


"We are strength and flexibility trainers dedicated to helping people build greater range of motion, strength, and control in their bodies."




What led you to create an app with Movement?

Before using Movement, we were working with another platform [Passion.io] that lacked clear communication and reliable support. It was difficult to access meaningful insights about our clients and business, which limited our ability to improve and grow.

We also felt very restricted in terms of design and functionality. The app didn't allow us to create the kind of experience we wanted for our clients.


"Before using Movement, we were working with another platform that lacked clear communication and reliable support… We also felt very restricted in terms of design and functionality. The app didn't allow us to create the kind of experience we wanted for our clients."




Why did you choose Movement to build your own app?

We did try a few other platforms before Movement, but weren't fully satisfied with any of them. We ran into issues with limited functionality, lack of insights, and poor communication, which made it hard to build the kind of experience we wanted.

Movement was actually recommended to us by a mutual friend. Once we explored the platform, we were immediately impressed by how intuitive it was, the level of flexibility it offered, and the clear difference in quality compared to what we had used before. It felt like a solution that truly understood our needs, so we were excited to get started and it’s been the right decision.


"Once we explored Movement, we were immediately impressed by how intuitive it was, the level of flexibility it offered, and the clear difference in quality compared to what we had used before. It felt like a solution that truly understood our needs."




How has Movement helped you grow, simplify, or scale??

We’ve only been live on Movement for a couple of weeks, so it’s still a bit early to speak on significant growth numbers. That said, we’ve already seen some initial traction, and more importantly, a big shift in how we operate day-to-day.

Movement has really simplified things for us. As non-developers, having a platform that’s intuitive and easy to manage has made a huge difference. It allows us to spend less time dealing with the backend and more time focusing on what we actually love: coaching, creating, and working with our clients.

It’s also made communication and client management much smoother, which has improved the overall experience on both sides. Even in this short time, it’s made our workflow more efficient and a lot more enjoyable.


"We’ve already seen some initial traction, and more importantly, a big shift in how we operate day-to-day. It allows us to spend less time dealing with the backend and more time focusing on what we actually love: coaching, creating, and working with our clients.
Even in this short time, it’s made our workflow more efficient and a lot more enjoyable."




What did you particularly like about using Movement?

One of the most useful aspects of Movement is that it’s clearly designed specifically for coaches. The platform already understands how we work, which makes everything feel intuitive from the start.

The templates and layouts are built around real coaching needs. Whether it’s structuring sets and reps, building programs, or organizing full workouts. This makes the whole process incredibly easy and practical, and allows us to create high-quality programs without unnecessary friction.

It saves us a lot of time and lets us focus more on delivering value to our clients rather than figuring out how to structure things.


"One of the most useful aspects of Movement is that it’s clearly designed specifically for coaches. The platform already understands how we work, which makes everything feel intuitive from the start."



Would you recommend Movement to others?

We would absolutely recommend Movement to other coaches or creators. Our experience so far has been extremely positive.

As mentioned, the communication with the team has been quick, helpful, and genuinely supportive, which makes a big difference when building something like this. The ability to build and organize our own library has also been incredibly valuable for our workflow.

On top of that, the app looks far better than we could have imagined, which really elevates the experience for both us and our clients.

Overall, we’re very satisfied and would confidently recommend Movements to anyone looking for a platform that truly supports their work.


"The app looks far better than we could have imagined, which really elevates the experience for both us and our clients.
Overall, we’re very satisfied and would confidently recommend Movements to anyone looking for a platform that truly supports their work."





For coaches whose work spans the full spectrum of human movement—from complete beginners to elite athletes—the platform has to be as considered as the methodology.

Renée and Sebastiaan had built something worth being proud of. They just needed something to house it that matched that standard. With the Flexible Strength Academy now live on Movement, they're spending less time managing the backend and more time doing what they built this for: coaching, creating, and helping people discover what their bodies are actually capable of.

Check out Flexible Strength Academy or find FSA on Instagram.


Ready to build a platform that finally matches the standard of your work?

Whether you're a strength coach, flexibility trainer, or movement educator who's been held back by a platform that can't keep up, Movement gives you the design quality, flexibility, and structure to build something you're genuinely proud to put your name on. Workouts, programs, courses, and community, all in one branded space. Go from limited to fully built in under a weekend.


What is Movement?

Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps and memberships—without needing to be technical or piece together multiple tools.

Whether you're offering courses, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.

It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.

For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.

Find out more or sign up for a free account here.

Back to all customer stories

Ready to start a Movement?

Start creating your Movement for free—no commitment and no credit card required.

Ready to start a Movement?

Start creating your Movement for free—no commitment and no credit card required.