
Monica McCormick
4 min

De'Nicea Hilton Harper doesn't believe in fixing people—because she believes everyone is already whole, complete, and perfect. As a Doctor of Oriental Medicine, Medical Intuitive, and Applied Relational Health Strategist, she's created The Perfect Playground: a playful ecosystem where women can explore holistic health without pressure to follow protocols, adopt one approach, or "optimize" themselves into someone they're not.
Drawing from Contemporary Oriental Medicine, Traditional Chinese Medicine, Medical Intuition, functional medicine, and more, De'Nicea guides women in understanding how body, environment, and systems influence well-being—using their own bodies as the baseline.
But when she first tried to scale this vision online, she hit a wall. She'd built a custom app and published it on the Apple App Store and Google Play, only to find herself trapped by maintenance headaches, ridiculous fees, and platform restrictions that kept her from making it what she actually envisioned. When she discovered Movement, everything changed—she finally had a platform that let her create the relational, playful, evolving ecosystem her community deserved.

Can you tell us about our business and who you help?
I'm De'Nicea Hilton Harper, Applied Relational Health Strategist and Chief Holistic Health Ecosystem Architect at The Perfect Playground. I PLAY at the intersection of health, learning, and systems. With a background in practicing eastern medicine amongst other modalities, I see the connections and how the dynamics of our relationships and environments are related to health and well-being.
The Perfect Playground is a playful ecosystem for women who want to explore their holistic health without pressure to "fix" themselves or commit to a single path. It's designed to fill the gap of what's been missing in many holistic health spaces—most health spaces prioritize answers, protocols, or optimization without much room for individuality, context, or culture.
I create relational tools, trainings, and experiences that guide women in understanding how the body, environment, and systems influence their well-being. It's about building discernment and self-trust so they can apply what fits them now and feel equipped to adjust as they evolve. I also partner with organizations and nonprofits designing health and well-being initiatives, especially for women and diverse communities.
"It's designed to fill the gap of what's been missing in many holistic health spaces—most health spaces prioritize answers, protocols, or optimization without much room for individuality, context, or culture."

How did you find out about Movement?
I was introduced to Movement by the Minimalist Hustler Daily from Substack. He recommended them if you're looking for a platform to quickly and easily get those tools out there—courses, memberships, ebooks, digital products, anything like that. He said Movement is going to be one of the easiest ways to do it. And he was right.
What problem were you facing before using Movement?
I actually had a custom app built and published on the Apple App Store and Google Play before finding Movement. But the maintenance to keep everything up to date with their constantly moving terms and conditions—it was a lot. I never really quite felt like I could make it what I wanted, and it could be shut down at any time. The fees were ridiculous.
I needed a way to deliver digital products and courses—what I call "tools"—and be able to communicate with members to create a community. But it had to be mobile-first because a lot of people are doing everything from their phone. And if I'm providing tools to facilitate and guide them in their holistic health, I've got to find a way to make it easy for them to actually use those tools.
"I needed a way to deliver digital products and courses—what I call "tools"—and be able to communicate with members to create a community. But it had to be mobile-first because a lot of people are doing everything from their phone."

What made you choose Movement over other platforms?
I could actually take those digital products and courses—those tools—and be able to communicate with members to create a community, all in one place. It's mobile-first, which was essential for my audience. I can brand it so you see The Perfect Playground right there on your phone with those notifications.
Movement gave me what my custom app couldn't: easy updates, full control over branding, and no worrying about app store shutdowns or ridiculous fees. Plus, it does this not just from the user side, but also as the creator. The drag-and-drop functionality, the templates, the ability to change colors—it's just so easy to customize.
"Movement gave me what my custom app couldn't: easy updates, full control over branding, and no worrying about app store shutdowns or ridiculous fees. Plus, it does this not just from the user side, but also as the creator."

What did you particularly like about Movement?
I came in like, "Yeah, this is easy. I've got some templates. Let's drag and drop. Let me change these colors." It was awesome. Even though I still had questions, the customer service has been amazing—both the AI agent and the live agents. I appreciate them so much for answering those questions, walking me through steps, and providing anything else that was needed.
The fact that I can create a branded, mobile-friendly ecosystem that's mine—with easy updates and everything—that's exactly what I needed. Movement makes it easy to take what's up here in my head and put it out there in a way that actually serves my community.
"The fact that I can create a branded, mobile-friendly ecosystem that's mine—with easy updates and everything—that's exactly what I needed. Movement makes it easy to take what's in my head and put it out there in a way that actually serves my community."


What would you tell another coach or creator considering Movement?
If you're really looking for something that's going to make it easy for you to take what's in your head and put it out there in a branded way—and for it to be mobile-friendly, fully yours, with easy updates and everything—then Movement might be something you want to consider.
It's perfect for creators who want to deliver courses, memberships, digital products, and community without dealing with app store gatekeeping or platforms that don't let you make it truly yours. The customer service alone is worth it—they'll walk you through whatever you need.
"Movement is perfect for creators who want to deliver courses, memberships, digital products, and community without dealing with app store gatekeeping or platforms that don't let you make it truly yours."

De'Nicea started with a custom app on the Apple App Store and Google Play. She ended up with something better: a platform she fully controls, easily updates, and that actually supports the playful, relational, evolving ecosystem she envisioned for The Perfect Playground. Movement gave her the mobile-first experience her community needed, the branding flexibility her vision required, and the simplicity that let her stop managing tech headaches and start serving women on their journeys to wholeness: "Movement makes it easy to take what's in your head and put it out there in a way that actually serves your community."
For a strategist whose mission is to play through access barriers of knowledge, geography, and finance—and whose vision is free access to tools that support women coming to their wholeness—having a platform and team that removes barriers instead of creating them makes all the difference. Movement doesn't just host The Perfect Playground, it embodies the same values De'Nicea built her entire practice around: accessibility, sovereignty, and room to evolve.
Check out the Perfect Playground App or find De'Nicea Hilton Harper on LinkedIn.
⋯
Ready to build your own custom coaching app without the app store headaches?
Whether you're delivering courses, memberships, and community in one space, building tools that evolve with your vision, or want full branding control without app store gatekeeping—Movement gives you mobile-first design, drag-and-drop customization, and the freedom to make it fully yours. No ridiculous fees or review queues, just a space that grows as your community does.
What is Movement?
Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps and memberships—without needing to be technical or piece together multiple tools.
Whether you're offering courses, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.
It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.
For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.
Find out more or sign up for a free account here.
Back to all customer stories