Courtney Mac is a New Zealand-based personal trainer who built what most creators dream of: a loyal YouTube audience of women showing up consistently for her real, relatable home workout content. Having reclaimed her own life through fitness, helping other women do the same was never just professional. It was a mission shaped by her own transformation.

But as her community grew, so did YouTube's limitations. She couldn't offer structured programs her followers could actually follow, create a real space for community connection beyond scattered comments, and most critically, she couldn't monetize her work in a way that made her business sustainable. YouTube offered a feed, not a platform.

She needed an all-in-one home for exclusive workouts, structured programs, healthy recipes, and private group chats where her community could truly connect. She needed complete control over her content and pricing. And she needed to build a sustainable income from the work she was pouring her heart into.

That's when she discovered Movement—and MOVE.it was born. Now, with 200+ exclusive workouts, structured programs, recipes, and a thriving members-only community, Courtney has transformed her YouTube following into a sustainable fitness business while giving her audience the depth of support they deserve.

Can you tell us about our business and who you help?

It started simply,  after having my daughter, getting to the gym just wasn't realistic anymore. Home workouts became my solution, and when I started sharing them on YouTube, something clicked. What began as a way to help a few friends found an audience far bigger than I ever expected.

Through MOVE.it, I help women move their bodies and live a healthier lifestyle—with 200+ exclusive home workouts, structured programs, 100+ healthy recipes, and private group chats. But it's never just been about the workouts. Community and connection are at the heart of everything I do. My app is a space where women share their experiences, celebrate each other's wins, and feel genuinely supported on their journey.

"Through MOVE.it, I help women move their bodies and live a healthier lifestyle—with 200+ exclusive home workouts, structured programs, 100+ healthy recipes, and private group chats."

What problem were you facing before using Movement?

I wanted an all-in-one location for my followers to access structured programs, healthy recipes, community chats and more in one place. I use YouTube and this offered limited abilities to offer programs for users to follow. Also, lack of monetization on YouTube was a key point.

"I wanted an all-in-one location for my followers to access structured programs, healthy recipes, community chats and more in one place. Also, lack of monetization on YouTube was a key point."

What made you choose Movement over other platforms? Did you try any others?

When researching, Movement's website was easy to understand the app capabilities when evaluating the best platform to use. I also liked the fact that we can have complete control of the app and can cancel if it were to not work out for me.

"I also liked the fact that we can have complete control of the app…"

Why did you particularly like about Movement?

The fact that it was an Australian company - so I wanted to support local - and the team were helpful from the very get go! The platform is easy to use, support is outstanding, and you get to speak to real people, not automated responses. Plus I love the look of the app and how it can hold so much data — my workout videos are 30 minutes long and there are hundreds.

"The platform is easy to use, support is outstanding, and you get to speak to real people. Plus I love the look of the app and how it can hold so much data — my workout videos are 30 minutes long and there are hundreds."

Would you recommend Movement to other coaches and creators?

Yes — the platform is easy to use, support is outstanding, and you get to speak to real people not automated people. Plus love the look of the app and how it can hold so much data. Movement's support has been outstanding, thank you for working with me and being so patient!

"Movement's support has been outstanding, thank you for working with me and being so patient!"

Courtney had already done the hard part—showing up consistently, building trust, and creating content that genuinely moved people. What she needed was a platform that could match that energy and give her community a proper, sustainable and scalable home.

For YouTube fitness creators, wellness coaches, or anyone with a free audience ready to monetize through memberships, Courtney's MOVE.it story proves the transition is not only possible—it's powerful. Movement gave her complete control over her content, pricing, and brand, plus the ability to handle hundreds of 30-minute workout videos, structured programs, healthy recipes, and private group chats all in one place. She went from YouTube's limited monetization and scattered free content to running a sustainable fitness business with 200+ exclusive workouts and a members-only community—on her own platform, on her own terms.

For a fitness creator and mother who built everything by keeping it real, having a platform and a support team that matched that authenticity made all the difference.

Whether you're a YouTube creator frustrated by monetization limits, a fitness professional wanting to offer more than free videos, or building a community that deserves deeper support than social media can provide, Movement gives you the tools to create a membership business that actually works.

Check out the MOVE.it App or find Courtney on Instagram.

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Ready to take your YouTube community somewhere you actually own it?

Whether you're a YouTube creator ready to monetize, a wellness coach moving beyond free content, or building a paid membership platform, Movement makes it easy to deliver the exclusive experience your community deserves—and finally get paid for the value you create.

What is Movement?

Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps and memberships—without needing to be technical or piece together multiple tools.

Whether you're offering courses, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.

It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.

For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.

Find out more or sign up for a free account here.