
Monica McCormick
4 min

Sustainable health doesn't happen overnight—and neither does building a platform worthy of the people you're trying to serve. Carlie Williams has spent over a decade living that truth, both personally and professionally.
As a Registered Dietitian and personal trainer living with type 1 diabetes and hypothyroidism, she's had to learn how to navigate health on her own terms: balancing fitness, nutrition, autoimmune challenges, and the reality of real life, all while staying rooted in science. That experience became the foundation of Momentum Fit: a platform built on the belief that sustainable results come from momentum, self-trust, and consistency—not extremes or quick fixes.
As Momentum Fit grew, the platform holding it needed to grow too. Vimeo OTT had served its purpose, but it was increasingly feeling like a ceiling rather than a foundation. She wanted something more professional, more flexible, and genuinely built for coaches delivering this kind of depth of content. She found Movement, and the transition was faster and smoother than she expected.

What kind of business do you run, and who do you help?
I run a fitness and nutrition platform providing on-demand workout classes and nutrition content. I help people build sustainable habits through efficient and effective workouts, easy balanced nutrition, and science-backed guidance that fits real life—not a perfect one.
After 10+ years navigating my own health journey with type 1 diabetes and hypothyroidism, I'm passionate about showing others that health doesn't have to be extreme or all-or-nothing. It comes from momentum, self-trust, and consistency.
"I help people build sustainable habits through efficient and effective workouts, easy balanced nutrition, and science-backed guidance that fits real life—not a perfect one."

What were you using before Movement, and what wasn't working?
I needed an updated platform—one that was more user-friendly and looked more professional. As my business continued to evolve, it became clear that what I'd been using (Vimeo OTT) wasn't keeping up with where I was headed. I wanted something that would give my clients a better experience and give me more room to grow.
"I wanted something that would give my clients a better experience and give me more room to grow."

What stood out to you about Movement compared to other options?
The customer service was fast and extremely helpful, which made a huge difference from the start. The platform itself was also very easy to use, and I was able to transfer everything over really quickly.
It didn't feel like a complicated, drawn-out process—it felt manageable, and the support was there every step of the way.
"I was able to transfer everything over really quickly. It didn't feel like a complicated, drawn-out process—it felt manageable, and the support was there every step of the way."

What changed for your business after switching to Movement?
I now have a more professional platform that is genuinely user-friendly—for me and for my clients. As I continue to grow and evolve Momentum Fit, I feel like the platform is actually growing with me rather than holding me back. It just feels like the right foundation to build on.
"I now have a more professional platform that is genuinely user-friendly—for me and for my clients. As I continue to grow and evolve Momentum Fit, I feel like the platform is actually growing with me rather than holding me back."

What would you say to another coach considering switching to Movement?
There are several platforms out there, but I would absolutely recommend Movement—especially for trainers who offer multiple workout classes and use platforms like Vimeo or YouTube to house their videos. It handles that kind of content library really well, and the overall experience is so much cleaner and more professional than what I was using before.
Honestly, 10/10 recommend so far.
"I would absolutely recommend Movement—especially for trainers who offer multiple workout classes and use platforms like Vimeo or YouTube to house their videos. It handles that kind of content library really well, and the overall experience is so much cleaner and more professional than what I was using before."

Carlie Williams built Momentum Fit on the belief that health should be sustainable, science-backed, and shaped around real life. From her full workout library and nutrition courses to her habit tracking tools and monthly fresh content drops—every part of the platform is designed to help people keep going, not burn out.
It only made sense that the platform delivering all of that needed to reflect those same values: professional, flexible, and built to grow with her. With Movement, that's exactly what she found. Her content is organized, her members have a seamless experience, and she has the freedom to keep adding, evolving, and expanding without the platform holding her back.
For coaches who've hit the ceiling of platforms like Vimeo OTT and are ready for something that can hold the full weight of what they've built, Momentum Fit is proof that the right foundation changes everything. Great momentum deserves Movement.
Check out Momentum Fit or find Carlie on Instagram.
⋯
Ready to move your fitness content off Vimeo or YouTube and onto a platform you actually own?
If you're a personal trainer, registered dietitian, or fitness coach housing your video library across Vimeo OTT, YouTube, or disconnected tools, Movement gives you one fully branded app for your workouts, nutrition content, courses, and community. Professional by design, no developer required, and built to scale as your business does. Go from scattered to scalable in under a weekend.
What is Movement?
Movement is an all-in-one platform that helps coaches, creators, and community builders launch beautifully branded apps and memberships—without needing to be technical or piece together multiple tools.
Whether you're offering courses, events or programs, selling digital products, or hosting a private community, Movement gives you everything you need in one place: content and video hosting, chats, events, directories, and more.
It’s designed to be intuitive for you and seamless for your audience—so you can focus on delivering value, not managing tech.
For coaches who are tired of stitching together tools like Kajabi, Squarespace, and Facebook Groups, Movement offers a simpler, more scalable way to grow your business and deepen client connection—all under your own brand.
Find out more or sign up for a free account here.
Back to all customer stories