Loes van Dokkum knows firsthand what it’s like to live with a dysregulated nervous system. After facing (and fully recovering from) her own challenges, including long COVID, her journey of healing sparked a fascination with the nervous system and how we can rewire it through neuroplasticity.

With a background in philosophy, and training as an EFT practitioner and yoga teacher, Loes has drawn on her diverse expertise to create a range of coaching tools — from sleep meditations and online programs to self-help card decks. But as her offerings grew, they became scattered across multiple platforms, leaving her searching for a way to bring everything together in one place.

Loes’ search for a platform that offered not only the flexibility to design a space that reflected her brand, but also supported a Dutch-language app, brought her to Movement. In this story, Loes shares how she brought all parts of her business together and created a focused, dedicated home for her work through her app, Binnenin.

What kind of business do you run, and who do you help? 

I’m a nervous system and neuroplasticity coach, helping people living with insomnia, chronic stress, fatigue, or long COVID reconnect with their bodies and their nervous systems. I teach clients how to rewire their brains so they feel calmer, more at peace, and regain their vitality.

I originally studied philosophy and began a career in magazine publishing and content marketing before pivoting to yoga and meditation. During COVID, I launched my sleep meditations YouTube channel, which grew quickly. Around this time, I was diagnosed with long COVID—and used conscious neuroplasticity to fully recover by retraining my brain’s stress responses.

I then authored two Dutch self-help card decks and two digital programs—a journaling program for stress reduction and a neuroplasticity program for long COVID recovery—and continue to offer 1:1 sessions as an advanced EFT practitioner.

What were you using before Movement, and what wasn't working?

I was selling and promoting different products and services across multiple channels and platforms, which took a lot of effort. 

"Before choosing Movement, I went through everything. I analyzed, compared, and vetted so many platforms, and I tried two other platforms to build an app."

3. What stood out to you about Movement compared to other options?

The flexibility in design options. This is what I absolutely love about Movement—my users step directly into my world, my universe, and my philosophy. 

"It lets me design every single page exactly how I want it. Unlike apps from some of the other platforms, no Movement app looks the same."

Also, the price on the first paid tier, the fact that I would be able to create my app in Dutch, and the fact that I could use the local payment method (iDEAL) in Movement. 

In one of the other platforms I tried, I could only accept credit card payments, and their design options were limited. Another platform I tried had no design options, and my members would have to log into that platform’s app instead of my own app. I also love the fact that I am able to add articles or blog posts with Movement, which did not have an intuitive place in any of the other platforms.

"Another part I didn't expect—and it changed everything for me—Movement’s Support Team was constantly helping me. Even though you're technically creating an entire app on your own, it never feels like you’re alone. That was such a contrast to the other platforms I tried."

What changed for your business after switching to Movement?

I found a way to incorporate everything I offer into one platform. 

"Now everything finally lives in one place, which means happier clients and a much healthier business." 

From here, I can expand my business and keep offering new things to new and existing users. Having this app gives my business a dedicated home, and gives my activities more focus.

"I was shocked at how quickly it came together—I built the entire app in just a matter of weeks. Honestly, I could never have done it this well without Movement."

What would you say to another coach who's considering switching to Movement? 

Stop procrastinating and start creating on Movement. You can't go wrong because the platform lets you build anything you want. Take the jump, and build your app step by step—your concept and content will become clearer while you are building it, and along the way you will find solutions to anything you are now worried about. The Support Team will help you solve any problems you encounter. Your vision will only become reality if you start. 

"Also, Movement is structured in such an intuitive but also smart way, so you can effortlessly mix and re-use any content items, courses, or modules into other products, which makes it so easy to keep creating new offers."

Loes’ journey is a powerful reminder that your business should feel as aligned and intentional as the work you do. By choosing Movement, she didn’t just build an app—she built a space that reflects her philosophy, supports her clients, and can evolve alongside her offerings. Bringing everything into one place gave her more clarity, more focus, and ultimately, more freedom to grow her business. The Binnenin app now serves as a calm, cohesive home for her coaching and content—making it easier for her clients to engage, and easier for her to keep creating.

Check out the Binnenin app or find Loes van Dokkum on Instagram or YouTube.

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