Guides
Azori’s top tips for business owners and entrepreneurs
Branding isn’t just about looking good—it’s about making a lasting impact. In today’s crowded market, how do you create a brand that truly stands out? We turned to the experts at Azori Studio to find out.
Azori Studio has helped countless entrepreneurs build standout brands that not only look incredible but also drive real results. So, we sat down with them to uncover their top branding tips, the biggest mistakes they see businesses make, and how to create a brand that positions you as the go-to expert in your space.
Whether you’re launching a new brand or refining your existing one, these insights will help you cut through the noise, connect with your audience, and build a brand that lasts.
Why do some brands thrive while others struggle to get noticed?
What we are finding now is that the brands that have personal branding at the heart of their business branding are becoming the most successful. It’s woven into every touchpoint and is what makes a brand truly stand out and connect with people on a deeper level.
That’s where the initial spark for our program came from. We wanted to build something that went beyond design and strategy, a program that would teach people how to truly use their branding across all touchpoints—whether it’s marketing, speaking engagements, writing a book, or positioning themselves as a thought leader in their industry. It’s about going from, “Here’s my brand,” to “Here’s how I stand out as a leader.”
Our mission evolved into helping women all over the world step into the spotlight, not just with a strong brand but with the confidence and tools to take it to the next level.
For us, it’s about helping women who know they have untapped potential but aren’t sure how to access it. We love working with people who want to elevate their brand but need help positioning themselves. I always say it’s like polishing a diamond.
These women already have something incredible; we just help them shine so they can attract the right opportunities—whether that’s landing a feature in an article or being invited onto a podcast. The goal is to position them in a way that sets them apart and puts them in a league of their own.
What’s the most common mistake you see businesses make with their branding?
The most common mistake we see businesses make with their branding is inconsistency—both in their messaging and visuals—and copying others without doing the deep strategic work to define what truly makes them unique.
Too many entrepreneurs fall into the trap of following trends or mimicking competitors, thinking that’s the key to success. They start looking at others in their industry and end up copying their messaging, offer structure, photography, colours, and even fonts. But doing this isn’t helping—it’s making them blend in rather than stand out. It’s important to remember that what works for another persons brand won’t necessarily work for yours.
It’s doing you a huge disservice. Copying others is an insult to your own potential. You’re essentially putting yourself down when, in reality, you have something truly unique to offer.
Your brand should be a reflection of you—your experiences, your values, and your perspective. That’s what makes it powerful. When you embrace your individuality and build your brand around it, you position yourself in a way that no one else can replicate.
What’s one branding tip every entrepreneur should know?
One of the biggest branding tips we share with entrepreneurs is to: discover your Fame Factor®. It’s that unique edge, that one thing that has the potential to make you blow-up, connect with your audience and make you truly unforgettable—the thing that sets you apart and positions you as the go-to expert in your industry.
It’s the same concept that has helped brands like Mel Robins (with the 5 second rule) or James Smith (with Calorie F***ing deficit) skyrocket into becoming industry-famous and build their million-dollar brands.
And, the reality is, most women we work with don’t even realise they have this secret power too. They’re brilliant at what they do, but their branding just isn’t doing them justice. They’re so busy looking at what everyone else is doing, trying to keep up, that they forget to look inward—and that’s where the magic really is.
At Azori, we’ve developed our proven TRIUMPH framework, which helps entrepreneurs uncover their Fame Factor® and turn it into a brand that works for them. This means:
Having a brand that attracts the right opportunities instead of chasing them.
Creating messaging that resonates deeply and feels authentic to who you are.
Designing visuals that are more than just pretty—they tell your story in a way that connects with your ideal audience on a psychological level.
Forget about the competition. Your greatest asset is YOU. Your experiences, your perspective, and your unique way of solving problems are what make you stand out. And when you fully embrace that, your brand becomes something that can’t be replicated—it becomes iconic.
So, the one tip every entrepreneur should know? Stop trying to fit in, and start owning what makes you different. Your Fame Factor® isn’t something you need to create from scratch; it’s already there—you just need the right strategy to uncover it and bring it to life.
What’s one thing you wish all your clients understood about branding?
One thing I wish all our clients understood about branding is that they shouldn’t keep changing it. Yes, your brand is a living, breathing thing that will evolve over time, but if it’s built based on your values, those should remain constant.
We see it all the time—entrepreneurs get influenced by trends, competitors, or what they think their brand should look like, and they start making changes that take them further away from their true identity.
Take our client Tracey, for example. When we first did her brand strategy, it was clear that she was punchy, no BS, and bold. We crafted a brand that reflected that—using a strong colour palette of reds and blacks to match her personality and ethos. But after a while, she started looking at what others in her industry were doing, and suddenly, she wanted to switch to green because it seemed more ‘on trend.’
A few months down the line, she realised it just didn’t feel right. It wasn’t aligned with who she was or the brand she wanted to build. She came back to the original strategy, understanding that the red and black weren’t just colours—they were a visual representation of her values, energy, and unique positioning.
The thing is, powerful brands stay consistent. Think of Coca-Cola—they wouldn’t suddenly change their branding from red to yellow just because someone else is doing it. Their identity is rooted in red, and the only time they introduce other colours is for specific product lines, not as a reaction to industry trends.
When your branding is built from a place of authenticity and strategy, it should feel so true to who you are that it becomes timeless. Stay consistent, trust the strategy, and remember—your brand is about standing out, not fitting in.
What’s the best way to build a loyal community around your brand?
The best way to build a loyal community around your brand is to understand that while marketing, branding, and messaging will attract people to you, it’s your brand experience that will make them stay.
Every touchpoint—from the moment someone discovers you, to when they purchase, to long after they’ve left your ecosystem—should feel unmistakably “you.” Your brand needs to be infused into every element, creating a seamless, memorable journey that feels consistent, engaging, and elevated.
The secret? Go beyond expectations. It’s not enough to just do what everyone else in your industry is doing; you need to take your brand experience to another level. Surprise your audience, delight them, and give them something they didn’t even know they needed. That’s how you become unforgettable—by showing up in a way that feels uniquely yours and adding value at every stage of their journey.
When you do this right, your brand becomes more than just a business; it becomes a movement, a community, and a place people want to belong to. It’s what turns customers into raving fans who not only stick around but actively shout about you to everyone they know.
So, if you want to build a loyal community, focus on delivering an exceptional brand experience—because when people feel truly connected to your brand, they’ll stay, engage, and help you grow in ways you never imagined.
What’s the best advice you’ve received as a founder?
The best advice we’ve ever received as founders is the 5 Ones principle—one offer, to one community, using one platform, with one funnel, for one year (or until you hit your first million).
We’ve been implementing this strategy over the past year, and it’s been a total game-changer for our business. As entrepreneurs, it’s so easy to fall into the trap of shiny object syndrome—jumping from one idea to the next, trying to do everything at once. But this advice helped us focus on what truly moves the needle and build real momentum.
It forced us to get crystal clear on our core offer, deeply understand our audience, and fine-tune our messaging to perfection. Instead of spreading ourselves thin across multiple platforms and ideas, we put all our energy into mastering one thing, and that’s what’s allowed us to grow faster and more sustainably.
If there’s one piece of advice we’d pass on, it’s this—keep it simple, stay focused, and commit to mastering one thing before moving on to the next. It’s not always easy to resist distractions, but the results speak for themselves.
What’s a small shift you made that had a huge impact on your business?
One small shift that had a huge impact on our business? Moving to Movement! Honestly, we wish we had done it sooner.
Before Movement, we were juggling multiple platforms—one for our curriculum, another for messaging, forms scattered everywhere—it was clunky, time-consuming, and far from the seamless experience we wanted to provide for our clients.
Switching to Movement has changed everything. Having everything in one place, from our content to our community, has streamlined our operations, boosted client engagement, and freed up so much of our time. Our clients love how easy and intuitive it is, and we love how it reflects the high-end, premium feel of our brand.
It’s not just about convenience; it’s about elevating our brand experience. The ability to offer a fully branded, distraction-free space has been a game-changer, allowing us to create deeper connections, increase engagement, and ultimately, grow our business.
If we could give our past selves one piece of advice, it would be: make the switch sooner!
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