Guides
with free Canva templates & captions
Promoting your app on social media is a great way to increase its visibility, attract new customers, and keep your existing customers up-to-date with new features.
Whether you’re launching your brand new app or reinforcing how great your existing offering is, promoting your app requires a considered approach to capture the interest of your target audience.
This guide outlines five essential strategies to help you promote your app on social media, including free Canva templates that we’ve designed especially for you. Each section includes actionable tips, caption ideas and template suggestions to maximize your promotional efforts.
1. Introduce your app
Why it's important
Introducing your app to your community is the first step in building awareness and excitement. You’ll want this post to be highly visually engaging, and show off the best pages of your app.
How to do it
Announce the launch: Create an engaging post announcing the launch or update of your app. Use phrases like ‘new’, ‘introducing’ or ‘launch’ to pique your audience’s interest.
Use video content: Creating your posts as videos is a great way to increase engagement and discoverability—and it doesn’t need to be as hard as you may think. You can use Canva to easily animate elements of your post (e.g. animate text or incorporate a background video), or better yet, use the templates we’ve made that already have animation built-in!
Free Canva templates
'Introducing your new app' template – Story/reel or Post
Example caption
🚀 We’re thrilled to announce the launch of our new app, [App Name]! Featuring exclusive content, interactive features, and a vibrant community, we’ve thought of everything (we hope!) to help you achieve your goals and stay connected and motivated along the way.
Whether you're in need of step-by-step tutorials, a stress-free recipe, or a place to share stories with like-minded individuals, our app has it all. Download now and start exploring everything we have to offer.
Tap the link in our bio and be among the first to experience [App Name]. Our free trial will only be available for the first month.
We can't wait to see you in there! 🎉
#AppLaunch #NewApp #ExclusiveContent #Community #MadeWithMovement
2. Ensure customers know how to access your app
Why it’s important
Ensuring your customers understand how to access and use your app is crucial for adoption. Movement apps are created with Progressive Web App (PWA) technology, and while your customers may not need to understand all the great benefits of PWAs, they do need to understand how to access your app. Your members can easily download your app to their home screen and Movement app downloads are fast, lightweight and simple!
How to do it
Provide clear instructions: Create a post that provides a step-by-step guide on how to download your app. (Hint, we’ve created a template for you below!) Keep the visual instructions as succinct as possible, then consider what other information can be added in the caption for further context, such as mentioning that your customers don’t need to visit an app store.
Note: The instructions differ slightly for Android vs iPhone users so don’t forget to include instructions for both.
Explain the benefits: One of the key benefits of PWAs is their ability to be accessed in a browser on any device—which is a benefit you can use to promote your app! Let your audience know that they can use your app on whatever device suits them best, be it mobile, tablet or any computer.
Free Canva templates
'How to download your app' template – Carousel or Story/reel
'Access anywhere, on any device' template – Post or Story/reel
Example caption
Downloading [App Name] is easy—you don’t even need to go to the app store! Our app can be downloaded straight from your browser to your home screen, just follow these simple steps to get started and enjoy all the amazing features. #HowTo #AppGuide #MadeWithMovement
3. Promote the features and benefits
Why it’s important
Clearly communicating the features and benefits of your app helps potential members see the value in joining. While your introductory post can highlight some key benefits, this post will delve deeper into what customers can expect and look forward to.
How to do it
Carousel posts: Create a carousel post that goes in-depth into the unique features and benefits of your app. Your post can include information that answers common questions prospective customers will be thinking:
Why should I download this app?
What’s included?
Is there anything ‘exclusive’ to the app that’s not found on your socials/websites, etc.?
What do others like about the app?
Do you have a community in the app?
How often is new content added to the app?
Is there a free trial or content I can preview before purchasing?
Free Canva template
Example caption
Join [App Name] today and unlock exclusive perks! 🚀
Enjoy benefits tailored to enhance your journey [insert your member’s goal or general value prop here], while keeping you inspired and supported throughout.
✨ Premium content: Access members-only videos, articles, and resources that you won't find anywhere else.
✨ Community engagement: Join a vibrant community of like-minded individuals, participate in live chats, and attend special events.
✨ Early access: Be the first to know about new releases, updates, and special offers.
✨ Personalized experience: Tailor your app experience with customizable features and content that suit your preferences.
✨ Exclusive discounts: Save with special discounts on digital products, courses, and more.
Ready to elevate your journey? Become a member now and dive into a world of endless possibilities! 💫
#JoinTheMovement #Community #OnDemand #AppBenefits #MadeWithMovement
4. Introduce a program or course
Why it’s important
Highlighting specific programs or courses within your app can attract potential customers to your higher-value, monetized content and showcase more of your app's unique features. It also helps app users identify which program or course may best suit their needs or goals, ensuring they make informed decisions. This targeted approach can boost user engagement and satisfaction, leading to better user retention and higher conversion rates.
How to do it
Single or carousel posts: Depending on how many programs or courses you offer, you may like to use the below templates for single posts for each program, or duplicate the pages in the template to create a carousel highlighting the differences between each program.
Repromote new content: If your audience is already familiar with your app, highlighting new content that you have added can be an easy way to repromote your app to your existing audience. This can be a great way to increase usage of your app or drive upsells of additional content.
Free Canva templates
New program template – Post or Story/reel
New program, mobile/tablet template – Post or Story/reel
Example caption
Ready to take your fitness to the next level? Our latest program, [Program Name], is here to help you achieve your goals with tailored workouts and expert guidance. Whether you're looking to build strength, improve flexibility, or enhance overall wellness, this course has you covered.
What you'll get:
✅ Comprehensive workout plans
✅ Step-by-step video tutorials
✅ Personalized progress tracking
✅ Community support and motivation
Join us today and transform your fitness journey with [Course Name]. We move better together! 💪
#NewProgram #FitnessGoals #WorkoutJourney #HealthAndWellness #MovementApp #MadeWithMovement
5. Share testimonials
Why it’s important
Testimonials provide social proof and can significantly influence a potential customer’s decision to become a member of your app. By sharing how much others love your app, you highlight its value and effectiveness, and encourage new users to join and experience the benefits for themselves.
How to do it
Share customer testimonials: Use the templates below to share standout reviews as single posts, or combine multiple pages to create a carousel or video with multiple reviews.
Tip: If you have a long testimonial to share, it’s best to break it up over a few pages so you don’t overwhelm your audience with too much text. Alternatively, you can use the best part of the testimonial within the image, then provide the full testimonial in your caption. This also helps if you’re sharing the testimonial to your stories or highlights so that it remains legible.
Gather feedback: If your app is brand new and you don’t have testimonials yet don’t stress! Consider offering loyal customers a free trial in exchange for their feedback and testimonials. Tips for gaining feedback:
If you receive positive feedback directly via email or in a direct message/group chat, you can ask the member directly if they’re happy for the statement to be used as a testimonial.
You could consider sending a testimonial email or push campaign directing to a form in your app to obtain a testimonial after you’ve got a few members on your app that have had some time to progress through programs or content.
Free Canva templates
Testimonial template – Post or Story/reel
Example caption
⭐️ "[Customer Testimonial]" — [Customer Name]
We’re so grateful for your kind words and thrilled to be a part of your journey! Ready to experience the benefits for yourself? Join our community today and take the next step towards your goals.
#Testimonial #AppReview #FitnessCommunity #CustomerLove #JoinUs #SuccessStories #BeforeAndAfter #MadeWithMovement
Other ways to use our free Canva templates to promote your app
Run a giveaway
Organize a giveaway to increase engagement and attract new users. You could either give away a free subscription in exchange for tagging a friend on your post, or give away bonus merch (stickers, etc.) to the first 10 customers to subscribe to your app.
Promote a launch discount
Offer a special launch discount to encourage early adopters of your app. You could either offer a limited-time discount, or offer a discount for your existing in-person customers.
Highlight specific features
Get creative with the templates provided and use them to promote different features of your app such as your podcasts, playlists, community chat or blog.
Tips for using our Canva templates
If you’re new to Canva, take a quick look at the video below to help get you started using the templates. Otherwise, check out these tips and tricks to ensure you’re creating quality posts to promote your app.
Maintain brand consistency
Use your brand’s images, fonts, and colors in the templates to ensure consistency with your app and the rest of your social media channels.
Note: You may need to adjust the size of some text once you change the font.
Utilize videos and carousels
Videos and carousel posts tend to perform better on social media, so try to use them as much as possible.
Take good screenshots and screen recordings
Always download your app onto your phone to take screenshots instead of viewing your app in a browser on your mobile. Doing this eliminates the additional interface elements of the browser that only add unnecessary clutter to your screenshot.
Ensure all your images and other content have loaded before taking the screenshot.
If you’re taking a screen recording, ensure you’ve navigated around the app a couple of times before recording so that all content has loaded. Also, try to scroll slowly and controlled, without jumping around too much.
If you’re looking for a way to take screenshots on a different device, we recommend using the free Chrome extension Mobile Simulator.
Once installed, you can view your app on a range of mobiles, tablets and laptops.
Tip: When downloading screenshots to use in our Canva templates, make sure you toggle on ‘Hide the browser header and footer’ in the Settings on the bottom right, and choose ‘Screenshot without the device frame’ when downloading.
Use the hashtag #MadeWithMovement
We love seeing your apps, so don’t forget to use the hashtag #MadeWithMovement so we can share your app on our socials!
Still thinking about creating an app?
Creating a compelling social media presence is just the start. With Movement, you can effortlessly share and monetize your content, providing a seamless experience for your online community.
Whether you're selling courses, managing memberships, or sharing exclusive content, Movement offers the ideal tools to streamline your business and maximize your earnings. Join us today and begin crafting your success story!
